Advance PPC Course in Delhi


4.9/5 (Based on 3143 Reviews)

Trained 50,000+ Professionals In India



Course Duration 3 Weeks
Modules 15+
Video Course Yes
Session Recordings Yes
PracticaL Live Project
Freelance Assistance 100%
Certifications 15+
Provides Laptop Yes

Rs. 6,999
Rs. 12,000



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Rs. 6,999
Rs. 12,000



Download Brochure


Student's Real Feedback


What Is PPC?

PPC, also known as pay per click, is an online model where advertisers pay based on the number of clicks on their online ads. It is one of the effective channels that enhance the quality of the website. Marketers create and design ads and then offer on particular search phrases at the online selling. The various types of PPC ads include display ads, search ads, local search ads, etc. Such ads are available on web pages, web pages, mobile applications, and social media platforms.

Is PPC In Demand?

PPC is consistently increasing day by day. It has changed the advertising aspect in various ways and has become the greatest driver of Google. However, Google is working to reduce the charges through automation. It is an online advertising campaign, in which businesses accept and pay charges to the search engines whenever a person clicks on the brand’s ad.

What Is The Scope Of PPC?

When it comes to the future of digital marketing, PPC is the best channel. In terms of marketing, offline marketing is limiting day by day. If you are looking for a PPC marketing career, enroll yourself in a PPC training program to enhance your skills. It is an exciting career where you will grow in various aspects.

Is It Worth Investing In PPC?

It depends on multiple variables such as niche, economy, budget, seasonality, marketing team, etc. If you ever plan to invest in the field, give yourself room in the budget to spend money on factors like tracking, page designing, following-up, etc. It takes marketing strategy, analysis, implementation, etc.

Which Is Better PPC Or SEO?

Both of the channels are great at their places and best for the business. However, PPC marketing involved buying ads and paying as per how many times users click on them. It is expensive, but it provides instant results to the business. In comparison, the search engine is free and does not require any ad purchase. It is based on organic search results and takes a longer time to reach the highest point. Both are credible, but when it comes to limited promo, PPC is highly recommended. While you are looking for long-term credibility, the search engine is the best option for you.

Who Can Do PPC?

There is no specific need and requirement for pursuing PPC marketing. Anyone interested in this field can pursue it; all you need is basic compute operating skills. It will be a plus point if you are aware of coding languages. PPC marketing gives equal opportunities to everyone.

PPC Courses For Students
Students who want to pursue their careers in PPC after higher education can sign up for courses. Many students realize their dream job at the end, and there are no such restrictions in switching streams. It gives a wide number of opportunities to the students, such as internship, part-time job experiences, etc. Students can sign up for SEMPO Institute’s Search Advertising classes, Google AdWords Certification Program, etc.

PPC Course For Housewives
Housewives face multiple issues doing the job after marriage. But the best part about PPC is that it provides flexible hours and timings to them. PPC is one of the important digital marketing channels, which is the biggest sector in the industry. Some of the best PPC jobs for housewives are SEO executive, SEO Entry-Level Female, etc. Housewives can sign up for Market Motive Courses, Yahoo Learn Online, etc.

PPC Course For Professionals
Many professionals change their field of education just because of the number of opportunities. PPC offers a wide number of opportunities to professionals of different sectors. The students from the marketing management field can choose from so many career options available in this field. Some of the best PPC courses for professionals are PPCblg PPC Training Program, etc.

PPC Course For Entrepreneurs
Entrepreneurs need skills to master in PPC. However, there are various courses available for the biggest entrepreneurs to enhance their skills in this field. Some of the best PPC courses for individuals are Hubspot Marketing Courses, Social Media Quickstarter, etc.

PPC Course For Job Seekers
It is a great field full of opportunities for job seekers. Digital marketing requires a large number of applicants having basic knowledge in the computer operating field. Anyone who has basic skills can easily find a job in this field.

Is PPC Good For Fresher?
PPC is one of the greatest fields for freshers. The basic requirement for freshers is to have a little practical knowledge of the field. PPC is currently trending in the market, be it small or big companies looking for freshers with PPC experience. There are various portals available online, where you can apply for jobs.

What Skills Do PPC Marketers Need?
● PPC marketers need to understand the basic technical codes, programming languages, and other technical skills to make the best and effective PPC management.
● The PPC professionals need to have both written and verbal communications to effectively and impactfully deal with clients and other digital marketing team members.
● There is no denying that the PPC marketers need to be familiar with AdWords. It is the most popular and highly used paid advertising platform across the world.
● Being a PPC marketer, you have to analyze the numbers, conversion rates, set of impressions, click-through rates, etc.

Career In PPC?

Pay per click is a word used to define the paid advertising that takes place on the internet. It is a great career field with opportunities, and one can easily adapt to the industry changes by following the online algorithm. Individuals can work from home or can choose to work in an agency, organization, etc. However, you have to keep presenting data and report to your audience along with building business development. You can start your career in this field by enrolling yourself in an approved PPC institute.

Is PPC A Good Career?
PPC is a good career field and very straightforward when it comes to success. The clients you work for will give you goals, and you can measure its impact through quantifiable results. It is extremely rewarding and encouraging to taste the fruits you achieved with your hard work. The best part is working in the PPC department is interesting. Besides, it can be overwhelming in a high-pressure environment, but one thing for sure, you are never going to have a dull day. There is always so much to learn!

Career Opportunities In PPC
PPC does not comply with a few sets of skills in the market. Instead, it requires in-depth knowledge. Almost all the businesses use PPC to drive and convert traffic into sales and revenues. Some of the best career opportunities in this field are as follow:

● PPC Executive
● PPC Manager
● PPC Professionals PPC Analyst
● SEM Executive
● PPC Account Manager
● PPC Assistant Manager
● Google AdWords Manager

PPC Job Opportunities ?

Quality score is always important in any business. PPC campaigns are created and handled by various people in the department, but one thing that matters that it has to be managed regularly. A few of the essential PPC jobs requirements in the marketing industry are:

● PPC Specialists
The PPC specialists are responsible for planning, creating, and managing campaigns across digital marketing channels. They manage and review expensive under-performing keywords and ensure that the campaigns do not exceed more than the monthly budget.

● PPC Manager
PPC managers are holding the account of forming paid and search strategies. They are responsible for launching and optimizing various PPC campaigns, being involved in keyword selection, etc.

Can You Get A Job With A PPC Certificate?
Yes, anyone who is skilled enough and has PPC certification from an approved platform, which is recognized and authorized, can easily get a job in this field. However, if you are looking for free PPC Courses, there are various courses available online.

How Can I Get a Job After PPC?
Finding a job after a course completion has become one of the most challenging jobs because of the increased competition. Nonetheless, if you have completed a PPC course from an authorized education institute or online platform then, then you can easily find a job of your dream. There are many job portals available where you can look for jobs as per your preference. Some of the popular and authentic websites are Glassdoor, Indeed, LinkedIn, Internshala, etc.

PPC Jobs For Fresher
Are you a fresher? Have you completed your course? If yes, the best option for you is to start with a few months' internship, where you can gain some practical knowledge in the field, which will only enhance your skills and knowledge. Some of the required jobs for freshers are PPC Trainee, Fresher SEO & SMO, etc.

PPC Jobs For Students
Are you still studying? PPC jobs are going to turn out to be a beneficial career for you as it is considered as one of the favorable jobs in the long term. There are various job options for students, such as entry-level PPC specialists, PPC Junior Manager, PPC Assistant, PPC Junior Specialist, etc. Students can also choose to work as an intern to gain initial experience in the field.

What Is The PPC Salary?

PPC salary depends on various factors, including years of experience, type of course you did, etc. It is one of the trending job requirements in the growing online market industry. However, the salary keeps on increasing based on time and experience.

How Do You Make Money In PPC?
Are you new to PPC marketing? If yes, it can become a bit frustrating at first. There are infinite features and options available to understand how pay per click works. One makes money by paying per click on the advertising, managing the accounts, generating leads and drives, creating content, etc.

How Much A PPC Marketer Earn In India?
PPC marketers play an essential role in the online marketing industry. The main responsibilities of a PPC marketer are planning effective paid search strategies, managing accounts of different platforms, optimizing various PPC campaigns, taking part in the target audience, selecting keywords, delivering reports on time to management and administration, etc.

How Much A Freelancer Can Earn in PPC?
Freelancing is one of the greatest career choices. It not only provides work flexibility but also allows you to work on multiple projects without getting bored. The average yearly earning of freelancers in India ranges between 1, 75, 000 to 9, 51, 310 INR per annum.

How Much A Fresher Can Earn In PPC?
Freshers who just completed their educational qualification of PPC Course can easily earn an average of 1 75,000 per annum. With gaining experience, their salary will increase. Fresher in the PPC sector is responsible for following up on various channels' recent trends and algorithms.

What Is The Salary of a PPC Marketer?
PPC marketing is an important digital marketing channel based on clicks for certain advertisements and other internet features. A PPC is responsible for planning and executing PPC campaigns on the different channels along with optimizing bids. They monitor and keep pace with search engines and recent developments in the PPC industry. PPC marketers having authentic PPC training will earn an average of 3, 05, 209 INR per year.

Importance Of PPC & Benefits Of PPC

Importance Of PPC

● Gives Immediate Results
It is one of the greatest importance of using PPC. This channel focuses on organic traffic growth and gives the marketers a result to focus on the traffic growth. Its importance relies on using short-term resulting data, by giving the immediate information of the campaign.

● Managing Keyword
Almost all digital marketers and owners are aware that managing keywords is important for a successful PPC campaign. Keyword research is a basic PPC element that many owners do not put a lot of effort into. They rely on the basic information offered by traditional keyword search tools that are based on unreliable data. It is essential to do keyword research, which involves identifying actual search terms your audiences are using, creating suitable groups based on the keyword listing.

● Ad Extensions
Higher quality of the website will activate the use of other advertisement forms and will allow Ad extensions to increase click-through rates along with the conversion rates. It is an important part for the advertisers to utilize, which is crucial for successful PPC campaigns.

Benefits Of PPC
● PPC is beneficial for achieving business goals, and it is one reason businesses should use PPC advertising. It will help you achieve a wide number of common objectives and business goals as it is a powerful tool for gathering website traffic.
● PPC can be tracked and measured, and it is one of the significant benefits. You can see the performance details, including clicks, conversions, and impressions. It showcases what kind of traffic your business is driving.
● It does not matter how much time behind you are of your competitors; there is always an option for the PPC marketer to optimize it. The best part is that you can choose and place the keywords based on the demographics and what your audiences search for.

What Are The Fees For PPC Course?

There are various PPC courses available online, depending on the duration and other factors. The best part is that you can also acquire PPC training at flexible hours, such as offline and online, in a one-to-one classroom. You can also choose to sign up for the course during weekend days, depending on this duration. If you are looking for a highly advanced PPC Course, then it can take approx. 15,999 INR for the whole duration of the course.

How Much Does PPC Training Cost?
The cost of PPC training depends on the type and duration of the course. If you are looking for a long-term course for having in-depth knowledge of digital marketing, there are multiple offering courses by universities. It can cost you somewhere between 4 to 10 lakhs. Apart from that, if you do not want to spend a longer period, you can sign up for monthly, weekly, or daily courses. A one-day PPC course can cost you around 500n INR, also depending on the hours. PPC campaigns are one of the best ways for lead generation and instant results by enhancing its quality.

Can I Learn PPC On My Own?

PPC is an integrated part of online marketing, and one can easily understand its concept on their own. There are various sources available online where you learn about PPC. Many of the online courses are written by professionals in the field. However, if you want to learn a PPC course on your own, you can also prefer reading books related to digital marketing.

How Do I Become A PPC Marketer With No Experience?
Are you looking for a high-growth career in the PPC field without having any experience? If yes, this is the right place for you to know how you can achieve it. Every organization values skills, experiences, and creativity. If you are choosing a career of your choice, then what is better than this? Some of the best ways to become a PPC marketer with no experience include reading current affairs of the industry, building your business knowledge, doing an internship and gaining experiences, creating your blog and showcasing your previous experiences, and getting yourself a job.

How Long Does It Take To Study PPC?
PPC Course duration depends on the type of course and educational body. However, many universities offer digital marketing courses, including PPC, with a maximum duration of 3 years. However, if you do not want to spend a lot of time learning PPC, you can also apply for online and offline certification courses that generally last for 1 to 3 months.

Do PPC Marketers Need To Know Coding?

Coding is a plus point in every field. However, you do not have to become a professional web developer to start PPC marketing. One of the popular and best programming languages is JavaScript, used for building blocks on the web. Coding tracks codes from AdWords or Google Analytics. It will allow you to write AdWords scripts, automating basic procedures like checking up on the URLs in ads. There are various places where you can use JavaScript as it is the first and highly used programming language introduced to beginners.

Another programming language that is essential for PPC marketers is python. This language saves a lot of time for the professionals that take hours, and the amount of data one can achieve through a PPC campaign will grow very quickly. Hence, a way to organize and automate it into technical structures makes everything easy. Some of the other benefits of coding are data analyzing and mining, data scraping, and data visualization.

What Is Eligibility For PPC?

PPC is a paid promotion of business using a digital marketing platform. It is a wider field than SEM and Google AdWords. Anyone who is a graduate and undergraduate, having basic computer knowledge can join the PPC classes. It can be anyone, marketing professionals, individuals, entrepreneurs, freelancers, job seekers, etc. If you are a student, who is looking for PPC training, you must complete your high school with an aggregate of passing marks in each subject.

What Qualifications Do You Need For PPC Marketing?
PPC marketing is a wider field, and you must fill its requirement to become a PPC professional. The basic qualification you need for PPC marketing is to complete your secondary or higher secondary education from a recognized institutional body. The preferred degree for this field is BS/BA, along with having experience for one or two years in Paid Search and Search Engine Marketing. The individual must have experience with popular ad platforms such as Bing, Yahoo, AdWords, etc. Some of the other basic qualifications are proficiency in MS Word, PowerPoint, and MS Excel.

How do I become PPC certified?

Are you new to the PPC industry? It is a good idea to consider this field. PPC, also known as pay per click, is a popular and effective model of digital marketing in which advertisers pay fees to the brands each time their ads get clicked. It is one of the best ways to buy visits to your website. However, if you are planning to start your career in this field, the first thing you need to do is to get a PPC Course certification. There are various platforms present both online and offline where you can become certified in PPC marketing.

How do I become Google PPC certified?
Google PPC certification is a professional authorization offered by Google to individuals who exhibit skills in basic and advanced factors of Google Ads. It is one of the most effective tools that generate traffic on the website and gather more leads. If you are looking for Google PPC certification, this is the right place for you. Google Skillshop is one of the best places where you can get certification from Google. It is home to all the online courses provided by Google product specialists.

Is there a PPC certification?
There are many PPC training program and courses provided online, some of the significant courses provided are as follow:
● Google AdWords Certification Program
● Yahoo Learn Online
● Microsoft adExcellence Program
● Search Engine College Pay-Per-Click Starter Course
● GutsGo’s PPC Course
● PPC blog PPC Training Program

Can a PPC marketer work from home?

PPC is one of the growing digital marketing fields, specially designed to earn money through paid ads. The online industry is only growing day by day, and it is giving the best opportunity to the industry to expand its businesses. It is a great field to work on from work from home, and for that, you must have the necessary skills and knowledge from a reputed PPC Institute. However, there are some of the most required skills a PPC marketer must-have, which are as follow:

● Communication Skills
It is an essential skill, which is the key to survive and achieve success in the industry. Communication does not only include writing or verbal skills, but it also includes the ability to listen, the generation of curiosity, and the willingness to ask questions. The PPC marketer needs to understand and interpret the skills correctly.

● Storytelling Skills
One of the overlooked and significant skills required in this field is building a story of performance. However, it is important for the content team or brand to make their audience connect with carving stories. When you tell stories to your customer or give them something to remember, their brain will automatically activate whenever they will read something about it.

● Analytical Skills
PPC marketers need to monitor the performance to enhance and improve the campaigns. It is essential to collect the data and analyze the outcome, having the ability to solve the problems and make appropriate decisions to generate a lead in the business.

Can I do PPC Course after the 12th?

Choosing a suitable and desirable career path is a challenging path for students. At this stage, most of the students get confused about what to pursue further and what will be the outcome if they choose the wrong career path. However, everyone is studying to secure a good future by having a successful job that increases their learning skills and decent growth. PPC marketing is one of the widest digital marketing fields and a great tool to generate sales and revenues in the business industry.
To become applicable in this course, you must complete your 12th standards. In this course, you will learn different aspects of digital marketing and its benefits for the business industry. There are several PPC training courses available on both online and offline platforms, where you will learn about PPC in-depth, content marketing, advertisements, SEO, SMM, and other important digital marketing channels. Completion of this job is going to offer you some great job opportunities in the future.

IS PPC Easy?

PPC is that one factor in which most businesses are interested. However, PPC marketing is not an easy field; it requires attention, skills, and dedication to become a master in this field. There are various websites available online, such as Lynda.com. LinkedIn is the website owner, offering a wide range of PPC courses from beginner level to advanced training. However, many networks are similar, but you have to start from the basics to master them. If you are looking for a PPC Course, you can sign up for various courses online.

How Difficult Is PPC?
PPC marketing is not an easy field; it can be one of the most frustrating ways to grow a business. PPC is always a learning curve, which grows time by time. There is always so much to learn which can either benefit your business or will lose you. PPC offers multiple options to choose from while setting up a campaign, and it is easy to get side-tracked easily with many of the options.







Hiring Partners




✔ Search Psychology
✔ Buying Funnel
✔ Full Keywords Setup
✔ Keyword research
✔ Advanced ad features
✔ Ad testing and extensions
✔ Language targeting
✔ Audience reach
✔ Display network
✔ Bidding and attribution
✔ Campaign organization
✔ Quality score
✔ PPC strategy
✔ Track clicks and ROI
✔ Display advertising


FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 49,990 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.

Q 1.How Pay-Per-Click advertising is different from Organic Search Engine Optimization??

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

Q 2. What are the chief PPC services?

During the PPC training, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:

Q 3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

Q 4. Are PPC results measurable?
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Q 5. How do you pick keywords for PPC campaigns?
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
Q 6. What is a Landing Page? How they are important?
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Q 7. What is the Google Display Network?
he Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
Q 8. What is Remarketing?
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Q 9. Can you fix budgets for PPC campaigns?
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Q 10. How do we get better outcomes from our PPC campaigns?
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Dwarka, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.


Expert Training Institute is one of the leading PPC course institutes in Delhi. The aim of the founder of this institute is to educate the aspirants in such a manner that they can secure their future with a good job in today's world of Digital marketing technologies. The ETI founder Mr. Udit Khanna has set his career as a digital marketer in 2009 and after working as a digital marketing consultant in various reputed companies, he finally decided to start his own PPC institute in Delhi in 2012. He is a Google Certified professional who focuses on practical training.


It has been rightly said that you cannot attain success without both skill and will. The reason why ETI is regarded as the best PPC training institute in Delhi is that the founder along with the entire team of proficient trainers invested their hard work and skills into the system.

We offer world-class PPC training to our students so they can help them as well as other businesses grow with substantial domain expertise. We show a path of progress to aspirants through our all-inclusive PPC course and motivate them to enhance their potential to earn.

The Pay-Per-Click or PPC certification course is an ultimate solution for aspirants who wish to begin their careers in the field of online marketing. One of the many specialties of Expert Training Institute faculty is that we never step back from assisting our students in regards to PPC training.

Overview of Pay-per-click (PPC)

Traditionally, when we have to find any information, we refer to newspapers and other sources of information. We have to make payment to get the sources but these days a lot of information is available free of cost online. It is a shocking fact that online publication of any information is a costly thing, which includes the cost of the domain, hosting, content writers, website designers, and developers and still we can access it without paying a penny. So, from where the funds come from?.

The answer to this question lies in internet advertising, which comprises various Ads models. PPC is one of these advertisement models and this is what you are going to learn in the PPC course at ETI in Delhi.

What is PPC or Pay Per Click?

Pay-per-click or PPC is a marketing method, which has the maximum reach online. Practically, it covers the entire internet that empowers the PPC marketer as he/she can advertise any product or service to a huge audience with a small budget. It is also known as CPC or cost per click.

What are the factors impacting a PPC campaign?

A PPC campaign or Ad relies on many factors; some of which are discussed below:


PPC campaigns can be expensive. If your PPC campaign is not properly planned then it can incur huge losses whereas a well-planned PPC Ad can give you extensive profit. For example, a person wants to target the European audience then the rate of per click will be higher than targeting the Asian audience. Therefore, a balance between budget and requirements must be maintained to make things work great.

Search vs. Social PPC

PPC is mainly categorized into two broad sections, including search PPC and social PPC. We have provided a brief of these two PPC platforms to get an idea of the concept.

The various PPC platforms

The choice of the PPC platform is an important factor. ETI will make you learn about all the below-listed platforms in the PPC course.

Search Pay-per-click Campaign

It includes creating PPC Ads for websites, blogs, and SERPs,

Google Ads: Google has own PPC advertisement network “Google Ads", which was earlier famous as “Google AdWords". The website or blog owners can publish their PPC ads to draw traffic.

Yahoo Bing ad network: Yahoo and Microsoft have together come up with a PPC network “Yahoo Bing ad network" to target customers via search engines.

Chitika: Chitika ad network is another PPC advertising platform, which works in a very similar way as Google Ads does. You must know that it does not have as extensive reach as Google has.

Social Pay-per-click Campaign:

It includes the creation of PPC Ads on social media sites like Facebook, Twitter, LinkedIn, and more.

Facebook Ads: The official PPC marketing system of Facebook has a larger social reach. Billions of people are using Facebook so you can target the mass audience through PPC Ads on this social networking site.

LinkedIn Ads:LinkedIn is a network where professionals connect with each other. LinkedIn PPC campaign can cost you higher than any other social PPC. If your PPC Ad is for the employment niche then it’s completely worth your investment.

Twitter Ads:A PPC campaign can be created for Twitter and good results can be expected. The only drawback is that the official advertisement platform of Twitter is limited to a few countries such as Israel, the USA, etc.

Reddit Ads:Being a network of different communities depending on the user’s interests, creating a PPC campaign on Reddit can give you a fast response as people possess strong opinions and quickly criticize anything.

Stumbleupon Paid AdsStumbleupon is famous for having an extremely high bounce rate but it gives good results to the websites that feature heavy images.

Get updates of the Current Trends in PPC

Things transform at a great pace over the web. These days, people are using cell phones and tablets more than a laptop. This introduces a new type of PPC that targets the audience using mobile phones. Therefore, it’s important to begin creating optimized and targeted PPC Ads for mobile users.

Create a Mobile-Friendly Website

Of many factors that play an important role in PPC advertising, your “website" is a constant factor that impacts the success of your campaign. It is crucial to have a good landing page as only then you can improve the performance of the website. Make your website responsive to mobile phones as most of the visitors use this device to browse online.

Listing Negative Keywords

Just like the way it’s vital to rank for the relevant keyword in PPC ads, it’s equally significant not to rank for the negative keywords or those search terms which do not add any value to your business. If your Ad is displayed for irrelevant keywords, then this type of traffic will only increase the PPC cost without earning you anything.

Improve CTR or click-through Rate

The main motive of a PPC Ad is getting clicks. But this is not something that happens easily and every time as sometimes visitors simply overlook the ad and don’t click on the same. The type of visitor’s behaviour is considered an impression, which goes into the account of Ad impressions instead of Ad clicks. This is a negative thing for your CTR or click-through rate. Therefore, to improve the CTR, you must optimize the PPC Ads, make them catchy so it targets the audience.

Our PPC course includes all the above concepts in detail so you can rest assured that at the end of the PPC training in Delhi, you can join any company as the PPC analyst, PPC marketer, or PPC manager and earn really well.

PPC Certification Course in Delhi

Pay-per-click is probably extremely challenging yet the most rewarding internet marketing model. PPC unleashes the potential of your advertising proficiency. At ETI Delhi, the PPC course covers the below-listed crucial concepts and how they work in combination to form a profitable and engaging Ad campaign. Our PPC training modules will surely make you learn the advanced and in-trend tools and methodology while providing an opportunity to work on live projects that offers a great experience all together.

Modules in PPC Course

  • • PPC fundamental
  • • Search Marketing
  • • Display Marketing
  • • Shopping Network
  • • Video/YouTube Marketing
  • • SEO fundamentals
  • • Google Ads Manager Account (MCC)
  • • Google Ads Editor
  • • Conversion Rate Optimizer
  • • Merchant Center
  • • Bing Ads Marketing
  • • Mobile App Marketing

USPs of ETI PPC Course in Delhi

We are different from other PPC training institutes in Delhi owing to several unique features. Of course, our professionalism along with quality PPC training always remain on the top but other USPs that helped us excel in providing the superlative PPC course in Delhi. Another plus point of ETI is its assets & infrastructure. We have shared a go-through of enrolling for the PPC course in Delhi at ETI.

  • • 2 free-of-cost demo classes before actually enrolling for the course
  • • Join any batch as per your convenience during weekdays or weekends
  • • Test your knowledge practically on laptops provided by us• Test your knowledge practically on laptops provided by us
  • • Refer the live classroom videos, books, notes, and PPTs while revising at home
  • • Be the part of the doubt and backup classes for clearing your doubts and covering the missed PPC class course respectively.


We’re just a call away: 9958-38-19-38