Welcome to Expert Training Institute Rohini! We are a dependable name in the internet marketing domain since our establishment in 2012 and offer streamlined PPC course in Rohini. We are a team of dedicated professionals that focuses on making the learning experience joyful and seamless. Learning anything without much prior information has its own challenges but you can easily overcome those challenges with ETI PPC course training institute in Rohini. We are always here to support you when it comes to digital marketing education.
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We understand the value of proper training and respect both our and your time. Keeping these in mind, we train you with high-level expertise so you also become as efficient & proficient as we are in the field of Search Engine Marketing (SEM). We possess every asset that is crucial for a satisfying learning session and experience.
Professional Trainers of PPC course in Rohini taking you towards Perfection
The exclusive tools and institutional approach that we put to use at the time of PPC training will take you towards perfection. Our professional trainers & experts have thoroughly researched the advances PPC trends and have included all information in the modules clearly and engagingly. With our PPC training in Rohini, you will become competent enough to improve the profitability of any company from all sectors through result-oriented advertisements on search engines as well as social media networking sites.
We, at ETI Rohini, make you gain conceptual theory along with practical projects. Here you will learn each and everymodule of the PPC course with strong and updated characteristics. Also, you will get customized flexibility.
Of hundreds of institutes that offer PPC certification course in Rohini, here are the reasons why you should study with ETI:
Quality PPC Course Content: Updated and technology-based course content
Lectures by Domain Experts: certified professionals who know in and out of the latest PPC trends and strategies
Learning with Case studies: A number of case studies for fast understanding
Conceptual Theory: comprehensive theoretical knowledge to make the practical session more effective
Practical Learning: Live projects for practical application of concepts
Easy Backup: separate sessions to cover the missed course module
Quick Doubt Resolving: No doubt is left unresolved at ETI PPC course institute
Cost-effective PPC Course in Rohini
Our PPC course is something that can be learned by all individuals no matters what is their qualification, age, aptitude, etc. In our country, there are thousands of aspirants who are good at learning and want to study for a great career but due to money constraints, they take a back seat and remain deprived of education. We, at Expert Training Institute in Rohini, truly want every aspirant to learn and succeed in life. Therefore, we try to make a positive contribution towards this concern by offering our effective PPC course at a cost-effective price i.e. 10,000 inclusive of GST.
We have even made it more convenient for students to pay the course fees with an easy EMI facility. You can split the course fee into 7 equal monthly instalments. Our students just have to focus on their PPC training rather than stressing about fee payment. This is an extraordinary facility given by us. The combination of competitive pricing and EMI option makes us stand out as the top-notch PPC course institute in Rohini. Learning simplified at ETI!
Advanced PPC Certification Course in Rohini at ETI
Pay-Per-Click or PPC or CPC is an effective strategy in the form of advertisements (ads) that aims to generate traffic for a particular website. Each time when any visitor clicks the URL to look for any product, service, or information, the advertiser has to pay a certain amount to the Ad platform. The PPC course learning has gained popularity in recent years owing to the increasing demand for advertising. The renowned PPC course institutes in Rohini like Expert Training Institute focus to make hard efforts in an attempt to prepare skilled PPC specialists. Our approach will surely fill the demand of aspirants when it comes to learning PPC.
Cost-per-click is associated with Search Engine Marketing (SEM). They both fulfil the same purpose but the only difference is their approaching way to the customers. Our PPC training institute in Rohini helps you learn all the ways that will formulate an effective marketing approach.
PPC campaign can be conducted for E-commerce websites, Business to Business, and Business to Clients. We will help you analyse how these three PPC forms are different from each other in our 1-month PPC course.
A Quick Note on Types of PPC Campaigns
While searching on the internet, we come across different advertisements in the form of text, images, and videos. These Ads are intended to influence the user’s behaviour by showing the things of their interest. For Example: if you have been searching for the PPC course in Rohini from quite some time then your browser will show up you the ads related to PPC training in Rohini itself on different websites that you visit. This is how everyone sees ads based on their behaviour.
Here at ETI, you will become familiar with different types of PPC campaigns such as display network, video network, shopping network, search network, etc that are widely chosen for traffic generation. We will take you through all of them in detail in our PPC course; however, we have explained some of them in brief below:
Search Network
It is one of the most chosen PPC campaigns by the businesses of all levels be it small, medium, or large. With the increase in the volume of searches in the search engines, business persons can find most of their buyers. To set up a search Ad campaign, you need to recognize the keywords that are probably used by the potential customers to find any type of product, information or service. You can get to know where the potential buyers are put up, where your rivals. Based on this information, you can create an Ad copy to entice them to click on your advertisement.
When you search for anything on the web, you will be displayed with many relevant search results. Of all these URLs, some websites appear on the top with a small label “Ad", such ads are created from Search Network. For example, you can create a search network campaign on Google with Google Ads.
Display Network
Created with an aim to deliver an organizational message to the visitors, Display Ad is a form of advertising on websites, social media, apps via different formats such as videos, text, banners, etc. This network has a mass reach of more than 80% of users globally. With the display network, one can carry out targeting to show ads in a specific context (like fitness, lifestyle, etc.), the specific audience (like teenagers or people looking for a new bicycle), in particular geographic locations, and many more.
With the Google Display Network, you can create effective display ads to target almost 85-90% global audience.
Video Network
Video PPC campaigns allow you to show ads in the form of videos on personal or someone else’s video on YouTube and throughout the Google Display network. There are many video formats in which you can display video ads, including video discovery ads, in-stream ads, non-skippable in-stream ads, bumper ads, and out-stream ads. Keep in mind that if you want to show video discovery ads then it will be only possible on YouTube. Video campaigns can be chosen by the owners of new websites as well as old websites. They can be easily created and managed by self.
Shopping Network
If you are a retailer and want more business then you can promote your products online through shopping ads. This is not only beneficial for you to increase the website traffic but also to get the verified leads. With qualified leads, it becomes easier to convert them. There are three types of Shopping Ads- Product Shopping Ads, Showcase Shopping Ads, and local catalogue Ads.
Responsive Pay-per-click or PPC Training in Rohini
Being into the domain for more than 10 years, we’ve been providing our students with an excellent and responsive PPC course in Rohini. We are competent to handle all your doubts related to the PPC concept to make you competent in creating Ads for business growth. With our experienced team of trainers and their expertise, we have pulled in more than 12305 students who trusted us for the qualitative PPC training in Rohini. In recent years, we have made technological and infrastructural advancement by deploying the latest tools as well as equipping our PPC institute in Rohini with screens and laptops. We teach you how to create different Ads using different Ad platforms practically on the screens and let you practice the same on our laptops. It’s great if you own a laptop but if you don’t then there is nothing to worry about as we have got them for you.
To let you know something about myself before giving any review for ETI’s PPC Course, I’m a commerce student and didn’t want to do CA, B. Com, etc. I wanted to do something different, which could kickstart my career just within 1-2 years after 12th. While searching for the career alternatives, I come across digital marketing. I was curious to know about the same so did more research and found Pay-Per-Click Marketing the most interesting thing. On looking for the best PPC course institute near my place, I found Expert Training Institute. I went there for the consultation and demo sessions. I was amazed by their teaching style- it’s so easy and simple. When I appeared for the demo session, the Facebook Ads lecture was going on and really enjoyed it. Even during the entire PPC training, Udit sir explained everything excellently via case studies. I’m thankful to him for getting me the right career.
Mohit
I have learned PPC course three months ago & I learned a lot at ETI PPC training institute. Currently I am working as an intern and also as a freelancer. I must appreciate the quality of PPC training given by Udit Sir. I am planning to start my own PPC agency so I can open more earning opportunities for myself. I’m happy that I enrolled for PPC course at Expert Training Institute.
Neha
BestI own an eCommerce website and wanted to grow my business. For this, I needed verified leads that are already interested or looking for products that I have in my store for them. I was looking for the ways to generate qualified leads and then I found PPC marketing. I watched some videos related to PPC and realized that this is exactly what I was searching for from so many days. Though I can hire staff for PPC marketing but I wanted to gain more knowledge about it. I got enrolled at ETI PPC training Institute because I was impressed by their training methodology in the demo sessions. I would appreciate both Udit Sir and other trainers who were always there to guide me when ever I got stuck.
Ankit
It’s an amazing place to learn PPC course and pursue other digital marketing courses, which will surely help you to improve your career just like it has done for me. During PPC training at ETI, I learned how to create effective ads on different channels that will bring business to companies. Currently, I’m employed as a full-time PPC executive in Gurgaon and I have got this job through assistance of ETI.
Sumit Arora
PPC marketing is chosen by almost all companies out there to promote business and get results in a short span. I wanted to become a skilful resource for the companies so decided to take up the PPC course. One of my friends completed his digital marketing training at ETI and he suggested me this institute. I must say that this is second to none place for PPC training. The curriculum was very detailed and for complex subjects, case studies were included. After training, I am feeling highly confident to work as a PPC marketer. I got internship at a reputed company in Noida and now working as a full-time employee in the same organization.
Sarabjeet Kaur
Udit Sir is the best trainer and ETI is the best PPC training institute that I would suggest to every person who wants to pursue PPC course. He is experienced person who made learning easier with a great course curriculum and case studies. Additionally, the training environment is excellent.
Shaurya Srivastava
My experience with Expert Training Institute was excellent. They provided me with an excellent opportunity to make my career in online marketing field. I create YouTube ad campaign thus started freelancing for the same. During the PPC course, I was given a thorough practical knowledge on PPC marketing and I was able to understand every thing conveniently owing to the case studies in the curriculum.
Pragya Garg
Advance PPC Masterclass Course Content
1. Get Started3 Lessons | 0h 36m 34s
Lesson 1. Introduction To PPC - 22:31 Mins - Preview
Lesson 2. Google Ads Structure - 10:23 Mins
Lesson 3. Set up your Google Ads account - 03:40 Mins
2. Search Campaign18 Lessons | 8h 01m 50s
Lesson 4. Introduction To Search Campaign - 13:55 Mins
Lesson 5. Keyword Match Types - 12:42 Mins
What is Keywords & Queries
Exact Match
Phrase Match
Broad Match
Broad Match Modifier
Negative
Lesson 6. Search Ads: - 25:54 Mins
Text Ads
Responsive Text Ads
Call Only Ads
Dynamic Keyword Insertion Ads
Coundown Ads
Location Insertion
If Function Ad
Lesson 7. Ad Extensions - 24:55 Mins
Sitelinks
Callouts
Call
Location
Structured Snippets
Price
App
Message
Lesson 8. Remarketing - 17:16 Mins
Introduction
Setup
Code Placement in static Website
Code Placement in Wordpress
Lesson 9. Custom Remarketing List Creation - 24:10 Mins
Website Visitors
App Users
Youtube Users
Customer Emails
Lesson 10. Conversion Tracking - 32:06 Mins
Setup Conversion
Conversion Code Placement in Static Website
Conversion Code Placement in Wordpress
Conversion Code Placement in Website through Tag Manager
Lesson 11. Google Tag Manager - 20:12 Mins
Lesson 12. How to Write Killer Ad Copy - 37:11 Mins
Scan your comp Ads
Don’t use false claims
include data & stats
Use Offers
Use CTA
Use Numbers
Lesson 13. Search Campaign Creation - 52:44 Mins
SetUp
Start & End Date
URL Options
Location Targeting
Languages
Budget
Bidding
Ads Schedule
Ad Rotation
Lesson 14. Ad Group Creation-Pest Control-Local - 54:05 Mins
Keyword Selection
Ad Copy Creation-Text Ads
Lesson 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN - 34:41 Mins
Keyword Selection
Ad Copy Creation-Dynamic Ads
Lesson 16. Ad Group Creation-Aquaguard Customer Care-Local
Keyword Selection
Ad Copy Creation-Call Only
Lesson 17. Ad Group Creation-StudyAbroad-Pan-India - 26:59 Mins
Keyword Selection
Ad Copy Creation-Responsive Search Ads
Lesson 18. Ad Group Creation-Dubai Tours-Travel-Pan-India - 22:15 Mins
Keyword Selection
Ad Copy Creation-Text Ads
Lesson 19. Ad Group Creation-Buy Cake-Pan-India - 13:14 Mins
Keyword Selection
Ad Copy Creation-Dynamic Search Ads
Lesson 20. Ad Group Creation-RO Service-Remarketing - 33:59 Mins
Keyword Selection
Ad Copy Creation-Text Ads
Lesson 21. Bid Adjustment - 12:23 Mins
Device
Location
Ad Scheduling
3. Display Campaign10 Lessons | 3h 54m 16s
Lesson 22. Introduction To Display Campaign: - 18:36 Mins
Lesson 23. Display Ads: - 24:52 Mins
Responsive Ads
Banner Ads
Gmail Ads
Lighbox Ads
Lesson 24. Display Campaign Creation
Ad Group Targeting - Hair Transplant
Responsive Ads - 29:15 Mins
Lesson 25. Ad Group Creation - 32:16 Mins
Targeting - Tour Packages-Canva
Ad Copy Creation-Banner Ads-Normal
Lesson 26. Ad Group Creation - 44:20 Mins
Targeting - Digital Marketing Course-Canva
Ad Copy Creation-Banner Ads-Gif
Lesson 27. Ad Group Creation - 10:05 Mins
Targeting - Digital Marketing Course-Placement
Ad Copy Creation-Banner Ads-Gif
Lesson 28. Ad Group Creation - 29:28 Mins
Targeting - Beauty Makeover
Ad Copy Creation-Gmail Ads
Lesson 29. Ad Group Creation - 14:18 Mins
Targeting - Women Bags or Cosmetics
Ad Copy Creation-Lightbox Ads
Lesson 30. Ad Group Creation - 17:20 Mins
Remarketing
Ad Copy Creation-Responsive Ads
Lesson 31. Ad Group Creation - 13:46 Mins
Customer Emails
Ad Copy Creation-Responsive Ads
4. Video Campaign7 Lessons | 2h 20m 15s
Lesson 32. Introduction To Video Campaign Creation & Setup - 18:40 Mins
Lesson 33. Ad Group Creation - 20:32 Mins
Targeting - Personal Loan
Ad Copy Creation - Skippable Instream
Lesson 34. Ad Group Creation - 20:34 Mins
Targeting - SEO Tutorial
Ad Copy Creation - Non Skippable Instream
Lesson 35. Ad Group Creation - 21:07 Mins
Targeting - Remarketing
Ad Copy Creation - Bumper
Lesson 36. Ad Group Creation - 15:06 Mins
Targeting - Digital Marketing Course
Ad Copy Creation - Video Discovery Ads
Lesson 37. Ad Group Creation - 06:22 Mins
Targeting - Digital Marketing Course
Ad Copy Creation - Outstream Ads
Lesson 38. Ad Group Creation - 06:22 Mins
Targeting
Ad Copy Creation - Ad-Sequence
5. Shopping Campaign43m 56s
Lesson 39. Introduction To Shopping Ads - 43:56 Mins
Product Ads (with price)
Showcase Ads (without price)
SetUp
Create Google Merchant Account
Verify Your Business
Create Product Feed
Link Merchant A/c with Google Ads
Campaign Setup
6. App Campaign24m 12s
Lesson 40. Introduction To App Campaign Creation - 24:12 Mins
Ad Creation
7. Smart Campaign21m 33s
Lesson 41. Introduction To Smart Campaign Creation - 21:33 Mins
Call To Your Busines
Visit Your Store Front
Actions on Your Website
8. Discovery Campaign19m 43s
Lesson 42. Introdction To Discovery Campaign Set Up & Creation - 19:43 Mins
9. Landing Page Optimization10m 37s
Lesson 43. Landing Page Tips - 10:37 Mins
Competitor Research & Tips
10. Google Ads Glossary54m 29s
Lesson 44. Google Ads Terminology - 54:29 Mins
Ad Relevance
Frequency Capping
Quality Score
Ad Rank
Invalid Clicks
Click Through Rate - CTR
Dimensions
Split Testing
Campaign URL Option
Ad Rotation
11. Bid Strategies36m 30s
Lesson 45. Introduction To Bidding Strategies - 36:30 Mins
Manual CPC
Maximise Clicks
Enhanced CPC
Target CPA
Maximise Conversion
Target ROAS
Maximise Converion Value
Target Impression Share
Target Search Page Location
12. Google Ads Additional Features1h 14m 49s
Lesson 46. Additional Google Ads Options - 01:14:49 Mins
Negative Keyword List
Shared Budgets
Placement Exclusion List
Account Access
Billing
Ad Preview & Diagnosis
Recommendation
Change History
Linked Accounts
13. Competitor Analysis22m 41s
Lesson 47. Competitor Analysis For Better Ads Optimization - 22:41 Mins
FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?
There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.
FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?
If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.
FAQ 3. How much salary will I be getting after completing PPC Course?
PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 49,990 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.
FAQ 4. Do you give placements?
We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.
FAQ 5. What is the eligibility required to do the PPC course?
There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.
FAQ 6. Is there any flexible timing for working professionals during PPC training?
Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).
FAQ 7. Do you provide any training material for the PPC course?
Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.
FAQ 8. Do you charge for study material?
No, we don’t charge you even a penny for study material as it’s a part of your PPC course.
Q 1.How Pay-Per-Click advertising is different from Organic Search Engine Optimization??
Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.
Q 2. What are the chief PPC services?
During the PPC training, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:
Facebook
LinkedIn
Twitter
Q 3. How PPC can help your business?
PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.
Q 4. Are PPC results measurable?
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Q 5. How do you pick keywords for PPC campaigns?
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
Q 6. What is a Landing Page? How they are important?
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Q 7. What is the Google Display Network?
he Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
Q 8. What is Remarketing?
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Q 9. Can you fix budgets for PPC campaigns?
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Q 10. How do we get better outcomes from our PPC campaigns?
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Dwarka, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.
