Advance PPC Course in Rohini


4.9/5 (Based on 31433 Reviews)

Trained 50,000+ Professionals In India



Master 15+ Advance Modules
100 % Practical Training
10+ Yrs Experienced Trainer
100% Placement Assistance
Free Full Video Course
Live Session Recordings

Rs. 6,999
Rs. 12,000



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Rs. 6,999
Rs. 12,000



Download Brochure


Student's Real Feedback


Welcome to Expert Training Institute Rohini! We are a dependable name in the internet marketing domain since our establishment in 2012 and offer streamlined PPC course in Rohini. We are a team of dedicated professionals that focuses on making the learning experience joyful and seamless. Learning anything without much prior information has its own challenges but you can easily overcome those challenges with ETI PPC course training institute in Rohini. We are always here to support you when it comes to digital marketing education.


We understand the value of proper training and respect both our and your time. Keeping these in mind, we train you with high-level expertise so you also become as efficient & proficient as we are in the field of Search Engine Marketing (SEM). We possess every asset that is crucial for a satisfying learning session and experience.

Professional Trainers of PPC course in Rohini taking you towards Perfection

The exclusive tools and institutional approach that we put to use at the time of PPC training will take you towards perfection. Our professional trainers & experts have thoroughly researched the advances PPC trends and have included all information in the modules clearly and engagingly. With our PPC training in Rohini, you will become competent enough to improve the profitability of any company from all sectors through result-oriented advertisements on search engines as well as social media networking sites.

We, at ETI Rohini, make you gain conceptual theory along with practical projects. Here you will learn each and everymodule of the PPC course with strong and updated characteristics. Also, you will get customized flexibility.

Of hundreds of institutes that offer PPC certification course in Rohini, here are the reasons why you should study with ETI:

  • Quality PPC Course Content: Updated and technology-based course content
  • Lectures by Domain Experts: certified professionals who know in and out of the latest PPC trends and strategies
  • Learning with Case studies: A number of case studies for fast understanding
  • Conceptual Theory: comprehensive theoretical knowledge to make the practical session more effective
  • Practical Learning: Live projects for practical application of concepts
  • Easy Backup: separate sessions to cover the missed course module
  • Quick Doubt Resolving: No doubt is left unresolved at ETI PPC course institute

Cost-effective PPC Course in Rohini

Our PPC course is something that can be learned by all individuals no matters what is their qualification, age, aptitude, etc. In our country, there are thousands of aspirants who are good at learning and want to study for a great career but due to money constraints, they take a back seat and remain deprived of education. We, at Expert Training Institute in Rohini, truly want every aspirant to learn and succeed in life. Therefore, we try to make a positive contribution towards this concern by offering our effective PPC course at a cost-effective price i.e. 10,000 inclusive of GST.

We have even made it more convenient for students to pay the course fees with an easy EMI facility. You can split the course fee into 7 equal monthly instalments. Our students just have to focus on their PPC training rather than stressing about fee payment. This is an extraordinary facility given by us. The combination of competitive pricing and EMI option makes us stand out as the top-notch PPC course institute in Rohini. Learning simplified at ETI!

Advanced PPC Certification Course in Rohini at ETI

Pay-Per-Click or PPC or CPC is an effective strategy in the form of advertisements (ads) that aims to generate traffic for a particular website. Each time when any visitor clicks the URL to look for any product, service, or information, the advertiser has to pay a certain amount to the Ad platform. The PPC course learning has gained popularity in recent years owing to the increasing demand for advertising. The renowned PPC course institutes in Rohini like Expert Training Institute focus to make hard efforts in an attempt to prepare skilled PPC specialists. Our approach will surely fill the demand of aspirants when it comes to learning PPC.

Cost-per-click is associated with Search Engine Marketing (SEM). They both fulfil the same purpose but the only difference is their approaching way to the customers. Our PPC training institute in Rohini helps you learn all the ways that will formulate an effective marketing approach.

PPC campaign can be conducted for E-commerce websites, Business to Business, and Business to Clients. We will help you analyse how these three PPC forms are different from each other in our 1-month PPC course.

A Quick Note on Types of PPC Campaigns

While searching on the internet, we come across different advertisements in the form of text, images, and videos. These Ads are intended to influence the user’s behaviour by showing the things of their interest. For Example: if you have been searching for the PPC course in Rohini from quite some time then your browser will show up you the ads related to PPC training in Rohini itself on different websites that you visit. This is how everyone sees ads based on their behaviour.

Here at ETI, you will become familiar with different types of PPC campaigns such as display network, video network, shopping network, search network, etc that are widely chosen for traffic generation. We will take you through all of them in detail in our PPC course; however, we have explained some of them in brief below:

Search Network

It is one of the most chosen PPC campaigns by the businesses of all levels be it small, medium, or large. With the increase in the volume of searches in the search engines, business persons can find most of their buyers. To set up a search Ad campaign, you need to recognize the keywords that are probably used by the potential customers to find any type of product, information or service. You can get to know where the potential buyers are put up, where your rivals. Based on this information, you can create an Ad copy to entice them to click on your advertisement.

When you search for anything on the web, you will be displayed with many relevant search results. Of all these URLs, some websites appear on the top with a small label “Ad", such ads are created from Search Network. For example, you can create a search network campaign on Google with Google Ads.

Display Network

Created with an aim to deliver an organizational message to the visitors, Display Ad is a form of advertising on websites, social media, apps via different formats such as videos, text, banners, etc. This network has a mass reach of more than 80% of users globally. With the display network, one can carry out targeting to show ads in a specific context (like fitness, lifestyle, etc.), the specific audience (like teenagers or people looking for a new bicycle), in particular geographic locations, and many more.

With the Google Display Network, you can create effective display ads to target almost 85-90% global audience.

Video Network

Video PPC campaigns allow you to show ads in the form of videos on personal or someone else’s video on YouTube and throughout the Google Display network. There are many video formats in which you can display video ads, including video discovery ads, in-stream ads, non-skippable in-stream ads, bumper ads, and out-stream ads. Keep in mind that if you want to show video discovery ads then it will be only possible on YouTube. Video campaigns can be chosen by the owners of new websites as well as old websites. They can be easily created and managed by self.

Shopping Network

If you are a retailer and want more business then you can promote your products online through shopping ads. This is not only beneficial for you to increase the website traffic but also to get the verified leads. With qualified leads, it becomes easier to convert them. There are three types of Shopping Ads- Product Shopping Ads, Showcase Shopping Ads, and local catalogue Ads.

Responsive Pay-per-click or PPC Training in Rohini

Being into the domain for more than 10 years, we’ve been providing our students with an excellent and responsive PPC course in Rohini. We are competent to handle all your doubts related to the PPC concept to make you competent in creating Ads for business growth. With our experienced team of trainers and their expertise, we have pulled in more than 12305 students who trusted us for the qualitative PPC training in Rohini. In recent years, we have made technological and infrastructural advancement by deploying the latest tools as well as equipping our PPC institute in Rohini with screens and laptops. We teach you how to create different Ads using different Ad platforms practically on the screens and let you practice the same on our laptops. It’s great if you own a laptop but if you don’t then there is nothing to worry about as we have got them for you.


We’re just a call away: 9958-38-19-38




✔ Search Psychology
✔ Buying Funnel
✔ Full Keywords Setup
✔ Keyword research
✔ Advanced ad features
✔ Ad testing and extensions
✔ Language targeting
✔ Audience reach
✔ Display network
✔ Bidding and attribution
✔ Campaign organization
✔ Quality score
✔ PPC strategy
✔ Track clicks and ROI
✔ Display advertising


Advance Course

Classes: 4 Months






Hiring Partners


Advance PPC Masterclass Course Content

1. Get Started3 Lessons | 0h 36m 34s
  • Lesson 1. Introduction To PPC - 22:31 Mins - Preview
  • Lesson 2. Google Ads Structure - 10:23 Mins
  • Lesson 3. Set up your Google Ads account - 03:40 Mins
2. Search Campaign18 Lessons | 8h 01m 50s
  • Lesson 4. Introduction To Search Campaign - 13:55 Mins
  • Lesson 5. Keyword Match Types - 12:42 Mins
    • What is Keywords & Queries
    • Exact Match
    • Phrase Match
    • Broad Match
    • Broad Match Modifier
    • Negative
  • Lesson 6. Search Ads: - 25:54 Mins
    • Text Ads
    • Responsive Text Ads
    • Call Only Ads
    • Dynamic Keyword Insertion Ads
    • Coundown Ads
    • Location Insertion
    • If Function Ad
  • Lesson 7. Ad Extensions - 24:55 Mins
    • Sitelinks
    • Callouts
    • Call
    • Location
    • Structured Snippets
    • Price
    • App
    • Message
  • Lesson 8. Remarketing - 17:16 Mins
    • Introduction
    • Setup
    • Code Placement in static Website
    • Code Placement in Wordpress
  • Lesson 9. Custom Remarketing List Creation - 24:10 Mins
    • Website Visitors
    • App Users
    • Youtube Users
    • Customer Emails
  • Lesson 10. Conversion Tracking - 32:06 Mins
    • Setup Conversion
    • Conversion Code Placement in Static Website
    • Conversion Code Placement in Wordpress
    • Conversion Code Placement in Website through Tag Manager
  • Lesson 11. Google Tag Manager - 20:12 Mins
  • Lesson 12. How to Write Killer Ad Copy - 37:11 Mins
    • Scan your comp Ads
    • Don’t use false claims
    • include data & stats
    • Use Offers
    • Use CTA
    • Use Numbers
  • Lesson 13. Search Campaign Creation - 52:44 Mins
    • SetUp
    • Start & End Date
    • URL Options
    • Location Targeting
    • Languages
    • Budget
    • Bidding
    • Ads Schedule
    • Ad Rotation
  • Lesson 14. Ad Group Creation-Pest Control-Local - 54:05 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN - 34:41 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Ads
  • Lesson 16. Ad Group Creation-Aquaguard Customer Care-Local
    • Keyword Selection
    • Ad Copy Creation-Call Only
  • Lesson 17. Ad Group Creation-StudyAbroad-Pan-India - 26:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Responsive Search Ads
  • Lesson 18. Ad Group Creation-Dubai Tours-Travel-Pan-India - 22:15 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 19. Ad Group Creation-Buy Cake-Pan-India - 13:14 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Search Ads
  • Lesson 20. Ad Group Creation-RO Service-Remarketing - 33:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 21. Bid Adjustment - 12:23 Mins
    • Device
    • Location
    • Ad Scheduling
3. Display Campaign10 Lessons | 3h 54m 16s
  • Lesson 22. Introduction To Display Campaign: - 18:36 Mins
  • Lesson 23. Display Ads: - 24:52 Mins
  • Responsive Ads
  • Banner Ads
  • Gmail Ads
  • Lighbox Ads
  • Lesson 24. Display Campaign Creation
  • Ad Group Targeting - Hair Transplant
  • Responsive Ads - 29:15 Mins
  • Lesson 25. Ad Group Creation - 32:16 Mins
  • Targeting - Tour Packages-Canva
  • Ad Copy Creation-Banner Ads-Normal
  • Lesson 26. Ad Group Creation - 44:20 Mins
  • Targeting - Digital Marketing Course-Canva
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 27. Ad Group Creation - 10:05 Mins
  • Targeting - Digital Marketing Course-Placement
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 28. Ad Group Creation - 29:28 Mins
  • Targeting - Beauty Makeover
  • Ad Copy Creation-Gmail Ads
  • Lesson 29. Ad Group Creation - 14:18 Mins
  • Targeting - Women Bags or Cosmetics
  • Ad Copy Creation-Lightbox Ads
  • Lesson 30. Ad Group Creation - 17:20 Mins
  • Remarketing
  • Ad Copy Creation-Responsive Ads
  • Lesson 31. Ad Group Creation - 13:46 Mins
  • Customer Emails
  • Ad Copy Creation-Responsive Ads
4. Video Campaign7 Lessons | 2h 20m 15s
  • Lesson 32. Introduction To Video Campaign Creation & Setup - 18:40 Mins
  • Lesson 33. Ad Group Creation - 20:32 Mins
  • Targeting - Personal Loan
  • Ad Copy Creation - Skippable Instream
  • Lesson 34. Ad Group Creation - 20:34 Mins
  • Targeting - SEO Tutorial
  • Ad Copy Creation - Non Skippable Instream
  • Lesson 35. Ad Group Creation - 21:07 Mins
  • Targeting - Remarketing
  • Ad Copy Creation - Bumper
  • Lesson 36. Ad Group Creation - 15:06 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Video Discovery Ads
  • Lesson 37. Ad Group Creation - 06:22 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Outstream Ads
  • Lesson 38. Ad Group Creation - 06:22 Mins
  • Targeting
  • Ad Copy Creation - Ad-Sequence
5. Shopping Campaign43m 56s
  • Lesson 39. Introduction To Shopping Ads - 43:56 Mins
  • Product Ads (with price)
  • Showcase Ads (without price)
  • SetUp
  • Create Google Merchant Account
  • Verify Your Business
  • Create Product Feed
  • Link Merchant A/c with Google Ads
  • Campaign Setup
6. App Campaign24m 12s
  • Lesson 40. Introduction To App Campaign Creation - 24:12 Mins
  • Ad Creation
7. Smart Campaign21m 33s
  • Lesson 41. Introduction To Smart Campaign Creation - 21:33 Mins
  • Call To Your Busines
  • Visit Your Store Front
  • Actions on Your Website
8. Discovery Campaign19m 43s
  • Lesson 42. Introdction To Discovery Campaign Set Up & Creation - 19:43 Mins
9. Landing Page Optimization10m 37s
  • Lesson 43. Landing Page Tips - 10:37 Mins
  • Competitor Research & Tips
10. Google Ads Glossary54m 29s
  • Lesson 44. Google Ads Terminology - 54:29 Mins
  • Ad Relevance
  • Frequency Capping
  • Quality Score
  • Ad Rank
  • Invalid Clicks
  • Click Through Rate - CTR
  • Dimensions
  • Split Testing
  • Campaign URL Option
  • Ad Rotation
11. Bid Strategies36m 30s
  • Lesson 45. Introduction To Bidding Strategies - 36:30 Mins
  • Manual CPC
  • Maximise Clicks
  • Enhanced CPC
  • Target CPA
  • Maximise Conversion
  • Target ROAS
  • Maximise Converion Value
  • Target Impression Share
  • Target Search Page Location
12. Google Ads Additional Features1h 14m 49s
  • Lesson 46. Additional Google Ads Options - 01:14:49 Mins
  • Negative Keyword List
  • Shared Budgets
  • Placement Exclusion List
  • Account Access
  • Billing
  • Ad Preview & Diagnosis
  • Recommendation
  • Change History
  • Linked Accounts
13. Competitor Analysis22m 41s
  • Lesson 47. Competitor Analysis For Better Ads Optimization - 22:41 Mins
14. Google Skill Shop5m 32s
  • Lesson 48. How to take the Exam - 05:32 Mins
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Mobile Certification
  • Google Ads Shopping Certification


FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 49,990 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.

Q 1.How Pay-Per-Click advertising is different from Organic Search Engine Optimization??

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

Q 2. What are the chief PPC services?

During the PPC training, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:

Q 3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

Q 4. Are PPC results measurable?
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Q 5. How do you pick keywords for PPC campaigns?
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
Q 6. What is a Landing Page? How they are important?
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Q 7. What is the Google Display Network?
he Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
Q 8. What is Remarketing?
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Q 9. Can you fix budgets for PPC campaigns?
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Q 10. How do we get better outcomes from our PPC campaigns?
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Dwarka, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.

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