Local SEO can impact your small business by having local shoppers flocking your web page. About 80% of your customers are locals. Therefore, if you have not optimized your website to catch their attention, you are missing a lot on possible business growth. As we approach the holiday season, you will need to optimize your website with these best local SEO tips to enhance your sales:
- Make use of Google My Business
Having a Google My Business profile will help enhance the visibility of local search results for your customers. When drafting your profile, it’s important that you share your business address with Google. They will then send you a card to verify the set location and in a few days, your business will earn a place on the Google map display. When you have Google My Business, it will make it easy for customers to share their reviews online which will boost your business tremendously. Suppose very few businesses have registered their business online, you will automatically earn a top spot, therefore, beating your competition.
- Proper use of SEO keywords
The keywords ensure that your website pops up on the search engines. Thus, you should ensure that the content on your website has the appropriate keywords which reflect what consumers are searching for. A well-optimized website will connect potential consumers to your web page instantly thereby creating traffic. But, how do you choose the keywords? You can either have professional SEO services help you come up with keywords or conduct research by yourself to find the right phrases.
- Have your site in local directories
Listing your business in local directories plays a critical role in SEO and enhances your marketing strategy immensely. Google works to index all directory entries provided. In case you have listed your business in an influential directory, it will ensure that your entry ranks among the top five results. The advantage of this listing is that for businesses that are struggling to get a high ranking, they will still be visible on the search results.
Additionally, you are bound to secure a backlink from a listing on the local directory. A backlink is like a “vote of confidence” and will ensure that your general performance is improved on the search results. Everyone who uses these directories will get to see your business hence you will attract a new audience. The catch is that you submit your listing to as many directories as you can.
- Leverage local online coverage
You could also request the local news sites to feature your brand in their news. You should know that a local new site has immense authority in the area that it covers. When your eCommerce business gets coverage from such sites, you get a backlink that you could use on your website to spice things up. The other benefit of the local coverage is that Google algorithms will notice where these links appear and will attempt to associate your business with that particular locality.
- Design your website for mobile phones
These days, people use mobile phone devices more than they do other gadgets. A survey by Hubspot showed that about 61% of all searches are performed using mobile phones. Hence, having a site that performs well on the phone will put your brand on the top. It has also been found that Google takes note of mobile phone searches more than ones performed by any other device. To optimize your local SEO, you have to ensure that your website loads quickly on mobile devices.
Local SEO can help you make your mark on the larger market especially if your business is in an area that gets lots of traffic. When well implemented, your business will captivate the proper audience and your revenue will also go up.