Role of networking in growth of social media
Networking is key to growth on social sites, not only promotes the product but also help in increasing brand following. The reach of social sites is not restricted to only one region or community so it helps in diversification of the product. You can reach markets otherwise not accessible via proper networking of your product and finally more exposure draws you apart from the occluded jam of sites on social platform.
There is no question on posting quality content about your brand on web but only this will not help you because everyone is working on the same line. What we need here is to push the product from every side- get maximum ‘likes’ , share it, use community pages to draw attention to any new added features. Your aim should be to introduce your product, try to create a fan base and then take it up a notch by advertising it on bigger and established social platforms. Marketing experts now recommend using bundle of internet savvy techniques to advertise your product.
Creating product specific content takes serious effort and a good lot of brainstorming sessions but one must realise that such organic content gets very little noticed on web.So what must a person do to promote their product? An obvious answer which pops in our mind is: paid advertisement, though very enticing there benefits could be limited to a certain targeted audience. Moreover paid ads will generate a completely different response from the one you might expect i.e. they will not connect the user with your brand, your ad will just be a flashy piece appearing on one cornerof their web page. What we need desperately is to grow our networking, connect with people, tell them our brand so they know what we stand for and what the product is offering.
The whole point of all this hoopla is to create more followers and increase customer base. We got two major trends to look up to:
First, you can get in touch with certain agencies that provide you with a readymade base of followers i.e. Agencies like ‘Social Network Solutions’ have an amazing base of 3.5 million followers on their Facebook page.When you get connected with such an agency your network gets that much exposure in a very short time.Secondly, we got a run to mill option, create a unique attractive content, go to community pages that sync with your brand values and generate awareness about your product.This might take some time and some(here some means hard concentrated focus) effort but in the end you will get the same result. Visitors can go from community pages to your specific page. Once you create a solid base and word gets out about your product lot of traffic will come in, here you should manage your networking skills and remain as active as possible.Regular updates and communication with users will bring you all desired results one can expect.
Now we come to specific content creation on page. There are only few mantras to get it right: Create an enticing content but it should also relate to your consumers, always ask feedback from the visitors, ask questions that help you improve your brand, embed multimedia if needed to enhance message of content, make everything android compatible. Lastly, do not make your content all sales related, users know that you’re selling a product they don’t need a reminder after every few lines. Focus on engaging them, make them relate to product and rest will become history.
Social media is all about sharing content and discussions so always try to harness positive reviews about your product because every potential customer take these reviews seriouslyI cannot remember the number of times I left a product because of bad reviews; it is human nature to seek assurance before buying. So please make sure to provide apt description and resolve all the queries/problems of existing customers.
Another on-going trend these days is getting a celebrity or some well-known figure to endorse your product. Celebrities usually have a high fan following so one share, tweet or hashtag from them will expose you to millions of users instantaneously. This will increase the credibility of your brand and will add certain glamour to it as well.
When all is said and done, one concern still remains: when to post your content online or when to update. We recommend- mornings and evenings. The logic behind this is simple:mornings because people are commuting from home to work and have some free time at hand and evening because a tired mind need some refreshment.
These methods will help you to increase your presence on social media, keep your old customers loyal to you and engage new customers for your business every day.
