Social media has brought along a new wave of marketing one and it can be safely said that this wave is here to stay.
From revolutionizing how businesses market their products to connecting with customers on a much deeper level, social media comes packed with opportunities that are more important than ever for small and medium enterprises (SMEs).
By now it’s already understood that just by having a social media presence, businesses already stand a chance of reaching far more customers than they could’ve done before.
More and more SMEs are now leveraging social media platforms to not only market and advertise their products and services, but also gain an edge over their competitors.
In fact, popular social media platforms can now be seen as ‘digital marketing tools’ and in order to reap its benefits, it’s important to gradually start building a social media presence.
Whether it’s through increasing your page’s traffic by getting views for Instagram or placing your Facebook ads, the right social media marketing strategies can make all the difference for your business.
As efficient and economical digital marketing platforms, social media can help you boost your brand recognition, increase your sales, and build brand loyalty.
Here’s how social media has revolutionized digital marketing for SMEs:
Social Media Algorithms Helps with Strategic Advertising
The reason social media platforms are high functioning marketing hubs is because of the way their algorithms work.
Instead of displaying posts in chronological order (that is, as per the date and time they’re posted), Facebook’s algorithm displays them in a reverse-chronological order on users’ newsfeeds. This means that the users now receive content that is highly targeted.
By understanding the kind of content that would appear on their target customers’ feeds, businesses can place their ads more strategically in a way that they reach the customers as planned.
In the case of Instagram, if a page has a large number of followers or if a post gets a large number of likes in just a few hours of posting it, the algorithm will most definitely prioritize that particular post, especially when it comes to the platform’s explore page.
Social Media Increases your Business’s Reach
About 90% of marketers claim to increase their business exposure through social media and about 75% of them have seen an increase in their traffic.
This makes social media a hot ground for creating and elevating your brand awareness.
Platforms like Facebook also come with a number of tools that help SMEs increase their presence through the website. For example, the Facebook Insights tool helps businesses study their audiences through stats, graphs, and other important analytics.
This data constantly helps brands understand the behavior of their customers which ultimately leads them to market and advertise better, thereby reaching a larger audience.
Instagram, another popular social media advertising platform enables businesses to create their separate business accounts. These accounts come equipped with a number of tools that help businesses ace their marketing game.
Just like Facebook, the platform’s insights feature displays important analytics for businesses to learn and understand their customer behaviors and produce the right content.
Setting your foot on these platforms is great, but your business should also project impressive social media pages with likes and followers. This helps create an element of trust among your customers and companies like Leoboost can help you achieve exactly that.
Social Media Leads to a Higher User Engagement
More than half the world’s population uses social media which not only gives your business an exceptional scope of larger presence but it also gives the opportunity to increase your user engagement.
And we all know that if users engage, it won’t be long until they turn into customers.
Since social media lets you interact with your customers on such a personal level, it becomes easier for your business to not only make them feel valued but also stay in constant touch with them.
Once you set up your social media presence, you have the chance to reach out to your target customers anywhere in the world!
Although social media engagement is great for business, care should also be taken about any sort of negative engagement.
This is why posting high-quality content consistently is extremely important. It is also equally important for SMEs to respond to customers’ queries, comments, and reposts quickly and efficiently.
Social Media Facilitates Smoother Customer Service
Every business understands the value of quality customer service. When it comes to social media, about 42% of customers require businesses to respond in under a minute!
Since social media enables a two-way communication road between businesses and their customers, the former can now not only provide instant response to their customers but also make them feel like they’re heard and valued.
For example, the WhatsApp Business App comes equipped with tools that enable smooth customer-business interaction through a number of tools.
Additionally, social media enables omnichannel customer service, meaning users can now get their queries answered across different social media platforms. This not only delivers exceptional customer service but also ensures your team stays productive when dealing with the customers.
Social Media Marketing is Inexpensive
Alongside helping businesses with kickass marketing, social media is incredibly economical.
The reason? Advertising on social media is highly targeted. This can be quite important for creating better brand awareness without having to spend time, money, or resources advertising for users who aren’t your target customers.
If a single customer shares your post, it can, in turn, reach over a hundred more users, some of who can end up being new leads!
With social media campaigns, contests, or other shareable content, your business can not only boost its engagement but can also reach more people than you probably ever imagined!
By now, you’ve grasped the power of leveraging social media for business. Furthermore, it’s worth noting that social media generates word of mouth for SMEs so much so that over 72% users follow online reviews just as they follow other reviews made by family or friends. With so much going on for SMEs on social media, where does your business stand in the game?