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Digital Marketing Course Content

Digital Marketing Curriculum

1. Digital Marketing Outline [2 hours][Theory]

  • > Difinition of Digital Marketing
  • > Digital Marketing and its Significance
  • > Traditional Vs Modern Digital Marketing
  • > Elements of Online Marketing Mix
  • > What Digital Marketing comprises of?
  • > Advantages of Digital Marketing
  • > How Digital Marketing Differs Globally?

2. Website Design-Static [8 hours][Practical]

  • > Best Practices for Designing a Website
  • > Importance of Website's user Interface
  • > Types of Websites
  • > Booking a Domain Name
  • > Basic HTML Tags
  • > Social Media Integration
  • Creation of a Static Website with Content using Dreamweaver
  • > Working with Filezilla
  • > Optimize the website according to the user's need
  • > How website design can increase the sales?

3. Search Engine Optimization [16-18 hours][Practical + Study Material]

  • > Understanding Search Engine and SEO
  • > What Search Engines are and how they operate?
  • > Challenges for Website Owners
  • > HTML Tags
  • > Search Engine Algorithms
  • > SEO Methodologies
  • > Keyword Analysis
  • On-Page Optimization
  • Off-Page Optimization
  • > Link Building
  • > Analyse SEO measurement to gauge its effectiveness
  • > Advance SEO
  • > URL Structure and Canonicalization
  • > Sitemap[HTML & XML]
  • > 301 & 302 Redirects
  • > Robots
  • > Gogle Webmaster Tools
  • > SEO Tools

4. Search Engine Marketing [12-15 hours][Practical + Study Material]

  • > What is SEM?
  • > Constituents of SEM
  • > What is Pay Per Click?
  • > How PPC differs from SEO?
  • > Features of PPC based SEM
  • > Anatomy of Search Engine
  • > Why do you need SEM?
  • Introduction of SEM Tools:
  • Google Adwords
  • > Bing Ad Centre
  • > Facebook Ads
  • > Twitter Ads
  • > LinkedIn Ads
  • > How ads work?
  • Creating an effective ad within campaigns
  • > Keyword Relevancy and Bidding
  • > What is Landing Page?
  • > Measuring Campaign Effectiveness

5. Display Marketing [2 hours][Theory + Platform Exposure]

  • > What is Display Advertising?
  • > Its use & Banner Formats
  • > Creating & Implementing

6. Youtube Marketing [2-3 hours][Theory + Platform Exposure]

  • > Uploading & Managing Videos
  • > Video Optimization
  • > Promoting Videos
  • > Paid Advertisement on Youtube
  • > Creation of Channel
  • > Monetization

7. Google Analytics [3 hours][Theory + Platform Exposure]

  • > Web Analytics and its Importance
  • > What does Web Analytics tell you?
  • > Setting your Website with Analytics
  • > Setting up Goals and Funnels
  • > Tracking Conversion and Performance
  • > Monitoring Traffic Sourse and Behanior
  • Working of Google Analytics

8. Social Media Optimization [6 hours][Theory + Practical]

  • > Social media and its understanding
  • Marketing on Social Media Platforms
  • > Viral Marketing and its importance
  • > Facebook Marketing
  • > LinkedIn Marketing
  • > Twitter Marketing
  • > Google+
  • > Video Marketing
  • > Social Image Sharing

9. Mobile Marketing [2-3 hours][Theory + Practical]

  • > Concept of Mobile Marketing
  • > Various Option of Mobile Marketing
  • > Ecosystem of Mobile Advertisers and Publishers
  • Mobile Marketing Mix
  • > Mobile Website Creation Tools
  • > Advertising on Mobile
  • > Targeting Ads on Apps
  • > Targeting Ads via location
  • > Targeting Ads on Search Engine
  • > Targeting Ads on Telecos Data
  • > SMS Marketing
  • > Mobile Strategy

10. E-mail Marketing [2-3 hours][Theory + Practical]

  • > Understanding and Benefits of E-mail Marketing
  • > Permission Marketing and Spamming
  • Technical Requirements for email creation
  • > E-mail Marketing Tools
  • > How to increase open and click through rates
  • Steps for Designing an effective E-mail campaign

11. Affiliate Marketing [2 hours][Theory + Practical]

  • > Affiliate Marketing with its Benefits
  • > 3As of Affiliate
  • > Affiliate Marketing History
  • > Changes in the Affiliate Marketing over the years
  • How to be Super Affiliate?
  • > Ways of Affiliate Marketing and Secrets
  • > Getting you started as an Affiliate
  • > Affiliate Networks Overview

12. E-commerce Marketing [2-3 hours][Theory + Practical]

  • > What is E-commerce Marketing?
  • > Categories of E-commerce
  • Creating E-commerce Website
  • > E-commerce scenerio in India
  • SEO Strategy for E-commerce Website
  • > Types of E-payments
  • > Challenges in E-commerce
  • > Digital Marketing in E-commerce

13. PR and ORM [2 hours][Theory]

  • > Understand Online Reputation Management
  • > Why is it required?
  • > Why PR is more powerful than advertising?
  • Online Reputation Management Activities
  • > Best Practices
  • > How to manage it with SEO?
  • > ORM Tools

14. Online Advertising [2 hours][Theory + Practical]

  • Online Advertising and its Types
  • > Display Advertising
  • > Banners
  • > Rich Text
  • > Pop Up and Pop Under
  • > Contextual Advertising
  • > In-text
  • > In-image
  • > In-video
  • > In-page
  • > Payment Modules
  • > Companies and Networks
  • > Tracking and Measuring

15. Lead Generation for Business [2 hours][Theory + Tips]

  • > Understanding and Importance
  • > Landing Page and ThankYou Page
  • > Best Practices for Creation
  • Landing Page Optimization
  • > Converting Laeds into Sales
  • > Creating Lead Nurturing Strategy
  • > Lead Funnel and Steps

16. Adsense [2 hours][Theory + Practical]

  • > What is Google Adsense?
  • > Using your Adsense
  • > How to get it Approved?
  • > Dos & Donts of Adsense
  • > Placing Ads on your Blog

17. Creating Digital Marketing Strategy [2 hours][Discussion]

18. How to become a Freelancer [1 hour][Practical]

19. Content Marketing [2 hours][Theory ]

  • > Generate new ideas for content
  • > Content Shuffling
  • > Content Generation
  • > Content Distribution
  • > Content for various networks

20. Wordpress/Blogging [5-6 hours][Practical]

  • > Configuring your Wordpress Site
  • > Blogging with Wordpress
  • > Wordpress Administration
  • > Use of Important and trusted Widgets
  • > Various Plugins
  • > Site SEO
  • Social Integration

21. Interview Preparation [2 hours][Theory + Notes]

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Sector-9, Rohini, Delhi -  Call Us: 9958381938
Why People Want To Learn Digital Marketing?
Why Choose Us?
  • Reputed 'Digital Marketing institute'
  • Advance training curriculum
  • Learn from "layman to expert" level
  • GOOGLE Qualified Trainers
  • Get Digital Marketing Certificate
  • Interactive Sessions
  • Flexibility: Weekday and Weekends
  • Free Backup Classes
  • Feedback: 9/10 - 475+ Batches
  • Trained over 6000+ Students

Freshers/Graduates or Post Graduates who are looking to make their career in the field of online marketing & advertising.

1. Add a certified online training experience in your resume.

2. Get a competitive edge over peers.

3. Get preference in interviews over just degree holders.

4. Better growth prospects once you get into job.

5. Fastest growing industry.

Working professionals in the field of IT or Marketing gets an opportunity to add (+) web/online marketing experience in their resumes & hence better jobs & salaries.

1. Upgrade your resume

2. Better paying jobs

3. Work as Freelancer or start your own business as a marketing agency & work with reputed brands directly.

1. Business owners who do not want to rely on other marketing professionals to take their businesses to new heights.

2. Become self proficient in marketing techniques

3. Generate business leads on your own

4. Increase online presence of your business

5. Brand creation and management

Benefits:

1. You can work whenever you want

2. You can work from where ever you want

3. You can be your own boss

4. Have much higher Income Potential

5. Take benefit of tax deductions

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9958 38 19 38 | 9958 38 40 20


Duration: 128 Hours | Fees: 34,990

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Professional Digital Marketing Program for
Entrepreneurs- Students - Professionals!

     

 

"Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal Attention, Flexible Class Schedule, Live Training & In Depth Curriculum makes it a preferred choice over others"

Anurup, Marketing Head (Google Pixel)
Testimonials
Swati Gupta

Since I am a Senior Content Developer, I was already familiar with almost every aspect of Digital Marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with ETI and Udit Sir, I am confident of my knowledge of the subject matter.

I would gladly recommend him to everyonelooking for a career in Digital Landscape.

Anurup

Expert Training Institute is one of the best institute in Delhi & Noida providing detailed program in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others.

Internet / Digital Marketing professionals are currently in high demand & Expert Training Institute is the right choice.

 

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