Knowing About ETI FARIDABAD
Digital marketing industry in India is growing exponentially with the entry of more business sectors and industries in the online marketing sector.
This has taken digital marketing purview beyond entrenched sectors such as E-commerce, online banking, payment systems, and content management.
The trend is that all businesses, both big and small are turning to digital marketing and spending big sums. The benefit of targeted marketing, exciting results and breaking of geophysical barriers are encouraging consumers as well as businesses to repose faith in digital marketing channels.
The digital marketing wave is having a ripple effect on marketing and advertisement sectors setting the agenda of top marketers.
As the scope of digital marketing is expanding marketing costs are also coming down.
Acknowledging the importance of digital marketing, brands are embracing digital marketing and spending lavishly. This has quadrupled demand for digital marketing talent.
Digital professionals are experiencing a huge surge in online marketing careers as the best in-demand profession.
The rapid growth of the digital economy is driving the growth of the Digital marketing training sector also.
Digital marketing institute Faridabad delivers well-trained professionals who handle all aspects of digital marketing including search engine, data analytics, social media, and video-based marketing plus content development.
A survey by Marketing Hiring Trends notes that demand for digital marketing professionals will outstrip supply as 44 percent of companies looking to hire more marketers.
The rush of aspirants to join the Digital marketing course institute surely reflects the brighter market scene that has higher job openings, better payment, and wider career choices.
Top digital marketing institutes that run advance digital marketing courses teach techniques to promote branding through digital media as a reliable mode of marketing to reach a mass audience and to convert them into loyal customers.
In digital marketing training, Expert digital marketing training institute in Delhi has an impressive track record of having groomed thousands of marketers through proven coaching methods and well-researched modules.
The digital marketing training course in Faridabad stands out with excellent features including 76 Modules, 15 certifications, 3 months internship, certified trainers, free tools, PPT notes, 100 percent placement and live videos.
The high growth in digital marketing is reflecting on Online Advertising (1 Session), social media, Search, SEO content, and services.
As digital marketing gets into the next level of hyper-growth training institutes are opening a new frontier of rapid career growth.
Within digital marketing, many areas are experiencing high demand for good talent and they pay is impressive. SEO is one field where demand never ebbs.
Digital marketing classes under a top digital marketing course prepare professionals to try out dynamic channels to market products, hike customer experience and faster engagement and conversion of audiences.
The expanding demand-supply gap for the availability of digital marketing professionals has led to a surge in admissions into digital marketing course, especially in a well run Digital marketing institute.
The Institute of digital marketing differs from ordinary institutes that train marketers. Unlike other marketing, digital marketing is data-driven and the training needs the marketer to achieve skills that would equip him to sail through a plethora of mediums with a success rate.
The outlook on the digital marketing industry is quite bullish. The media ad spending worldwide has jumped 8 percent in 2018. According to eMarketer's report named, “Global Ad Spending,” $628.63 billion was spent last year globally in digital marketing.
In this digital media earned 43.5 percent of investments, as global eCommerce spending has grown and traditional TV is losing the audience to digital channels. The market research says, by 2020, the digital segment’s share of total advertising will become 50 percent. In terms of specific geographies, Asia-Pacific including India and North America will account for 70 percent of all global ad spend.
As per the case studies and upcoming jobs in 2020-21 it is found that the digital marketing is the fastest growing industry. There are many companies looking for digital marketers world-wide.
Yes, it is true that in this digital era every small or large business needs digital marketing to reach their potential audience.
Through digital marketing strategies it is very easily to target the right audience by selecting age, gender demographics etc. Targeting the right audience on particular platform gives more appropriate results.
As compare to traditional marketing Digital marketing is not at all expensive. Strategies like SEO (Search Engine Optimization) performed in digital marketing is completely organic i.e free of cost .
Digital marketing for entrepreneurs is a very good option for promoting there business / brands online, reaching the target audience and generating leads.
Google Adsense (1 Session) , Affiliate Marketing (1 Session) and Youtube are the platforms through which one can generate their online income.
Writing content , Website designing providing digital marketing services to clients working from home is a very good opportunities for freelancers.
Digital marketing is a useful platform for content writers. Content writers can deliver/share their content either by writing blogs or presenting it on Youtube through video marketing.
Digital marketing gives the ability to reach a global market place. Small or Medium scale business owners can generate lots of profit through Digital marketing at low cost.
In this module we'll provide you basic course information, differences between traditional marketing and digital marketing, the notion of search engine functions, etc.
Definition of Digital Marketing
Scope Of Internet Marketing
Trends Of Digital Marketing
Significance Of Online Marketing
How It Is Different From Traditional Channels Of Marketing
In this module, we make you understand the basics of website designing. You’ll learn how a dynamic website is different from a static website. Furthermore, there are other things also that you’ll learn in this module. As all students have a distinct ability, we have made our modules easy to understand so that training session is engaging for both trainer and students.
Dynamic vs Static Website
What Are Responsive Websites?
Components Of A Website
Difference Between Website And Blog
Difference Between Website And Web Portal
Points To Consider While Designing A Website
In this module, we’ll make you understand how to create a static website. From numerous types of website designing, the Static Website Creation is the easiest one as it contains fixed content. You’ll learn the basics of HTML and other vital features for designing a static website.
What Is CSS
Understanding Web Design
Understanding The Structure In HTML Code
Designing the Structure According To The Requirements
Incorporating Basic Features
Page Internal Linking
Creation Of Inner Pages
Adding Facebook Like Box
In this Module, we’ll let you know how to register a domain and host it. As a website designer, you must know how to get a domain, set it up for further use, and manage via C-Panel.
What Is Domain Name
How To Choose Domain Name
What Is Web Hosting
How To Choose Hosting
What Is Shared Hosting
What Is VPS (Virtual Private Server)
What Is Dedicated Hosting
How To Host A Domain
What Is FTP
What Is SSL
How To Create Business e-mail ids
In this module, we’ll let you understand how to design websites using WordPress. Basically, this is a content management system, which includes attractive web themes and a sorted dashboard for easy usage. You’ll learn about the installation and functioning of this CMS so you can design engaging websites yourself.
What Is CMS
What Is Blog
Understanding Wordpress & Its Functioning
How To Install Wordpress
Theme Selection & Installation
Exploring Theme Options
Creation Of Pages & Menus
Content Building For Front Page
Blog & their Categories
Call To Actions
Service Box (Flip & Icon)
Gallery (Masonry, Grid, Animated & Stripes)
Adding Required Plugins
Introduction To Woo Commerce
Payment Gateway Integration
Creation Of Page Using Page Builder (Visual Composer)
Widget Creation (Side Bars, Footers)
In this module, we’ll make you learn how to get top ranking in search engines with the help of Search Engine Optimization (SEO). It is a procedure to optimize a web page in Google, Bing, Yahoo, etc for higher ranking on any specific keyword without paying anything. Advanced SEO functions over 200 ranking factors.
Introduction & Understanding Of SEO And Search Engines
Understanding Basic SEO Terminology
Types Of SEO With Brief Explanation
White Hat SEO
Black Hat SEO
Grey Hat SEO
Initial Site Analysis
Keyword Research & Mapping (Placement)
Analytics & Webmaster Code Integration
Site Map (HTML & XML)
Internal & External Linking & Its Benefits
301 & 302 Redirections
Structured Data Mark Up (Schema)
Types Of Links
Social Book Marking
Guest Blog Posting
Business Listing & Classifieds
Google Webmaster Tool
In this module, we’ll provide you the introduction to the website ranking on the search engine using Google Ads. This is an advanced marketing strategy, which is used to increase client-company engagement through Ads campaigns- video, search, shopping, mobile, and universal program. The bidding-based Pay-Per-Click program has given a new face to the advertising industry.
What is PPC?
How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
What is Search Marketing?
Types of Ads
Do's & Don't's of Ads
Keyword Match Types
DKI (Dynamic Keyword Insertion)
Count down Ads
What is Display Marketing?
CPM Vs CPC
Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads
What is Shopping Network & Merchant Center
Creating Merchant Center Account
Google Merchant Center Linking With Adwords
Creation Of Shopping Campaign
What is App Marketing?
Mobile App Install
Mobile App Engagement
Promote Mobile App
What is Remarketing?
What Is Video Network?(YouTube Marketing)
True View In-Stream Ads
True View Video Discovery Ads
What Is CPV?
Paid Advertisement on Youtube
What is Remarketing?
What is Bid and Budget?
Google Adwords Hierarchy
Understanding Account Structure
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Ad Scheduling & Delivery
Google Adwords Facts
My Client Center
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Adwords Examination Books
What is Bing Ads, How does PPC works?
How to run Search Campaign?
Import from Google Adwords
What is a UET Tag?
Bing Ads Policies
Remarketing in Paid Search
Dynamic Keyword Insertion
Conversion Rate Optimization
A/B Testing - Split Testing
Role Of Analytics
Budget Allocation Over Digital Marketing
Role Of Testimonial & Other Supportive Material
Method To Increase CRO
In this module, we will provide you with information about Social Media Optimization. It is a technique to enhance the visibility of any brand through social networking websites such as Facebook, Twitter, Google Plus, Pinterest, LinkedIn, and more. For this, you won’t have to make any payment to these social media channels.
What is Social Media?
Social Media Uses
Social Media Platforms
Benefits of social media
How to target right audience?
Social media tools
How to add large number of friends in single click
How to grow your Instagram fast?
How to use Pinterest?
In this module, we’ll make you learn about Search Media Marketing. SMM is a technique to advertise or promote any business online through social media channels like Facebook, Twitter, and YouTube.
Social Media Introduction
What Is Viral Marketing?
Scope & Importance Of Social Media
Facebook & Instagram Marketing
Facebook Business Page Creation
Business Page Optimization
Adding Features into Page
Facebook Power Editor
Facebook Shopping Ads
Facebook Video Marketing
Lead Generation through Facebook
App promotion through Facebook
Reporting & Analysis
Creating A Business Page
Twitter Profile Optimization
What is Re-tweet and Mention?
Twitter Video Marketing
Lead Generation through Twitter
App promotion through Twitter
Reporting & Analysis
Creating Strong profiles on LinkedIn
Creating Company profiles
How to Post Jobs on LinkedIn
How to create Groups on LinkedIn
Sponsored Content Ads
Sponsored In-mail Ads
Reporting & Analysis
How to Upload Videos
On-Page Optimization of Videos
How to add End Screens & Annotation to Videos
How to add Cards to Videos
How to add Subtitles to Videos in different languages
SEO of Videos
In this module, we’ll provide you with relevant information about Google Analytics. It is a tool that assists you to get an insight into your website’s performance. You can get to know about how much traffic your website is getting on an everyday basis and from which locations.
Web Analytics & its importance
Introduction to Google Analytics
Essential Google Analytics Reports
Setting up Advanced Filters & Reports
Setting up Goals & Funnels
Tracking Conversion & Performance
Monitoring Traffic Sources & Behavior
Analytics For E-commerce
Analytics For E-mails
Advance URL Tracking
In this module, we’ll teach you about Email Marketing. It is a technique of marketing in which emails in bulk are sent to the people. We’ll make you learn about different bulk email marketing software such as MailChimp, Aweber, etc.
Understanding & Benefits of Email Marketing
Permission Marketing & Spamming
Designing an Effective Email Campaign
Email Marketing Tools
How to Increase Open & Click through rates
Tracking Email Marketing Reports
Blog Email Automation
Subscription Email Automation
Creating Signup form for website
In this module, we’ll make you proficient in Affiliate Marketing. It is a process to begin earning a commission by selling the products of some other website.
Affiliate Marketing with its benefits
3A's of Affiliate Marketing
Ways of Affiliate Marketing and Success
How to make Money
Affiliate Marketing Agencies
Affiliate for Hotel Industry
Affiliate for Travel Industry
Affiliate for eCommerce Industry
Affiliate Tracking Affiliate's Software
In this module, we’ll let you know everything about Google Adsense. It is a platform that is deployed for getting ads on any website or webpage. Once a website gets approval from Google Adsense, monetization is turned on and the website’s owner can start earning.
What is Adsense?
How to get approval for Adsense?
How to gets Ads on your Blog/Youtube
Block specific Sites or Category
In this module, we’ll explain to you how you can target your audience as per their location. It is generally used by the online business for the purpose of offsite digital marketing or in simple words to offer an enhanced onsite experience to the visitors. This is why we are recommended by numerous people and have got positive reviews for providing digital marketing course.
Introduction To Geo Targeting
IP Based Geo Targeting
Tracking Email Location
Website Planning Based On Geographic Targeting
Keywords Selection Based On Geographic Targeting Regional Listing
How To Reach Visitors From Different Countries
In this module, we’ll introduce you to Guerrilla Marketing in the advertising industry. Basically, it is a unique type of marketing strategy that is distinct from conventional ways of marketing. It is preferred by companies due to its ease of execution and inexpensiveness. Furthermore, it’s appreciated by the audience more than other ones. We’ll be providing you with all the details related to the concept.
Introduction To Guerrilla Marketing
Guerrilla Marketing History
Integration Of Guerrilla Marketing Ideas
Exploring The Creative Idea
Launching Your Fictional Project
In this module, we’ll explain how you can develop a profitable yet cost-effective online marketing strategy for any business. An all-inclusive internet marketing strategy can enhance sales significantly for any organization. You’ll gain competency in Social Media Marketing (6 Sessions), SEO, Affiliate Marketing, and more with which you can create an edge for the business.
Examples of Integrated Marketing Plans
Using the Best Internet Marketing Channels for Maximum Impact
Create an Integrated Online Marketing Plan
In this module, we’ll provide you with the detailed information about the SMS Marketing, which includes its introduction, significance, types, and SMS integration ways on Software. This would help you attract your target audience with SMS with minimum efforts and investment.
Introduction To SMS Marketing
Why SMS Marketing?
Kinds Of SMS
How to Integrate SMS On Softwares
In this module, you’ll get to know about how to generate leads for any organization. Lead Generation is essential for any business as it helps to get business leads within a short period with the help of social networking sites, SEO, Email Marketing, etc.
Landing Page Creation
Best Practices for Creation
Landing Page Optimization
Converting Leads into Sales
Creating Lead Nurturing Strategy
In this module, we’re going to provide you with a brief knowledge of E-commerce Marketing. E-commerce is an online shopping platform, where people shop for the required products. E-commerce Marketing is a technique of selling products online with increasing earnings through SEO, Email Marketing, Content Promotion, Social Media Networking, etc.
What is e-Commerce Marketing?
Categories of e-Commerce
e-Commerce scenario in India
SEO Strategy for e-Commerce Website
Types of e-payments
Digital Marketing in eCommerce
Paid Marketing for eCommerce
Challenges in e-Commerce
Landing Page Optimization for eCommerce
Creating e-Commerce Website
eCommerce CMS Management
International eCommerce Strategy
Gateway Providers & Policies
Core Selling Strategies
In this module, we’ll provide you with complete information about Online Advertising. It is also termed as online marketing, web advertising, and digital advertising. This marketing strategy is basically adopted by companies to give a marketing message to the target audience in order to develop their interest in any specific product or service.
Online Advertising and its Types
Pop Up and Pop Under
Companies and Networks
Tracking and Measuring
In this module, we’ll make you understand how you can sell digital marketing services or become a freelancer in the field of digital marketing. From improving your profiles to discovering the appropriate projects online, from proposal creation to client servicing, you’ll learn everything.
How To Improve Your Personal Profiles
How To Find Projects Online
How To Grab Freelancing Projects
In this module, you’ll learn how to maintain the online reputation of any individual or group. The techniques for managing the online reputation of any brand or person are used to counteract misleading content so your customer is represented rightly on the web.
Understand Online Reputation Management
Why is it required?
Why PR is more powerful than advertising?
Why ORM is Important?
Google Alerts and Mention
How to Engage With Consumers Online?
How to Tackle Negative Feedbacks?
Links and Resources for further study Case Study
In this module, we’ll let you know how you can make use of Content Marketing (1 Session) to grow your business. It is a process to develop or create the latest content, which can pull in sales. There are two main things that should be kept in mind while creating content for your website that it should be free from plagiarism and secondly, it should be SEO-friendly.
Introduction To Inbound Marketing
Understanding Content Marketing
Generating Content Ideas For Business
Effective Content Writing & Content Promotion
Where To Find The HOT Venues
Content Writers Are Publishing On Now
Conduct Proper Research For Your Projects
In this module, we’ll tell you how you can become a professional blogger. When an individual opts for a full-time blogging job as a means of earning then he/she will be a professional blogger. We will introduce you to blogging, its best practices, and ways by which you can get freelancing projects.
Introduction To Blogging
Blogging Best Practices
How To Grab Freelancing Projects
Client Servicing – Proposal Creation
Setting Up Your Blog - Live
In this module, we’ll introduce you to the concept of Growth Hacking, which is a new thing in the field of marketing that is focused on the growth of the companies. You’ll learn about Growth Hacking tactics and tools for practical implementation. Furthermore, we have included case studies related to this strategy for ease of understanding.
Introduction To Growth Hacking
Growth Funnels & Tactics
Growth Hacking (1 Session) Tools
Case Studies Of Growth Hacking
In this module, we’ll make you learn about selling products on online market places such as Amazon, Flipkart, etc. You’ll understand how to become a vendor on these platforms along with ways to optimize products so they get noticed by the shoppers.
Introduction To Market Place
How To Sell On Amazon & Flipkart
How To Become A Vendor
Requirements To Become A Vendor
How To Optimize Products
In this module, we’ll tell you how to prepare yourself for the interview of the digital marketing profile. We’ll discuss what questions can be asked in the interview related to the profile and prepare you with the right answers. Furthermore, we’ll conduct mock interview sessions to check your clarification about the concepts taught.
Interview Preparation Essentials
How to Crack Any Interview? - Industry Secrets
Essential Tools and Resources To Help You Succeed
Mock Interview Session
In this module, we’ll give you step-by-step training about media buying and planning. These both are adopted by companies to reach the maximum number of people within the lowest budget. We’ll make you understand how you can buy media placements for advertisements on websites, TV, radio, publications, etc.
Advance Media Buying Options
Creating Media Buying Strategy
In this module, we’ll teach you how to promote any product or service using a mobile. Mobile Marketing is a method by which you can reach the target audience on their handheld devices such as smartphones and tablets via SMS, MMS, email, applications, etc.
Social Media & Mobile Marketing
Mobile Marketing Mix
Advertising Tools for Mobile Marketing
Creating Mobile Websites
Uploading Mobile App in Playstore & iTunes
Ecosystem of Mobile Advertisers & Publishers
Advertising on Mobiles
Targeting Ads on Apps
Targeting Ads via Location
Targeting Ads on Search Engines
In this module, we’ll be giving an introduction to the fundamentals of International SEO for business growth. Through this technique of optimizing the websites, the companies research and analyse which countries and languages are to be targeted for business expansion.
International SEO Myths
International SEO Strategy Development
Diff b/w International SEO and Global SEO
Considerations For International SEO
Guide to International SEO
Multilingual Websites & Multiregional SEO Tips
International SEO Checklist
In this module, we’ll talk about the basics of Graphic Designing and its increasing scope in comparison to other profiles. We’ll make you proficient with the tools that are helpful for creating high-definition and professional images for Ads campaigns on both Google and Facebook.
Graphic Design Fundamentals
Designing – Marketing Kits
Designing Online Documents
In this module, we’ll take you through details of cyber law and its significance in the entire legal system. We have made this module engaging for our students by including cybercrimes case studies for better understanding.
Cyber Law in India
Overview of the Information Technology Act, 2000
Overview of Rules issued under the IT Act, 2000
Cyber crimes/Cyber Frauds
Digital Marketing Course at ETI is devised and imparted by Digital Marketing experts having more than 10 years of practical experience in the field. The combination of 20% theoretical knowledge and 80% Practical Digital Marketing training makes us the best digital marketing institute.
We have listed below some other reasons why you should take Internet marketing Training from ETI Rohini, Delhi.
Advance digital marketing course with 60 Modules
In-depth course coverage in 200+ hours
Flexible course timings with flexible batches
Affordable digital marketing course
Free Books and Notes
Live Classroom Videos
Laptops for practical sessions
Easy Fee Instalments
100% Job Placement
1-year course validity
1-year free web hosting
15 International Certifications
Doubt sessions & Missed classes
Lifetime Query Assistance
Interview tips and training
Resume creation support
Real-time projects and case studies
We are proud to have a secure and good association with more than 600 medium-scale companies and MNCs. There are numerous organizations who are hiring for the Digital Marketing Executive. Our placement cell is competent to provide our students with the placement assistance whenever needed. In this way, we are all-time ready to help you in getting a job after completing your Digital Marketing Course.
Enrolling for the digital marketing course at ETI is simple and hassle-free. If you’ve interest in internet marketing then you can be a part of the demo class conducted at our ETI centres either Rohini or Vikaspuri every Sunday at 12pm. You’ll be given a practical demo of the course and you are allowed to have face-to-face interaction with the trainer for any doubts. Once you’re satisfied, you can enrol for the course.
There are endless earning opportunities for a digital marketer. We, at ETI, provide you with the unmatched digital marketing course, which make you competent to earn a good amount. After completing the course from ETI, you can expect to earn from minimum 15,000 per month to 50,000 per month according to your profile and expertise. Your ability will decide your payout so make the most of your time for a bright future.
Yes, we do. The internship is optional for you after completion of the digital marketing course. We are associated with different internet marketing organizations and SAAS providers so you’ve a great chance to work as an intern in these companies. Depending on your capability, they’ll offer you stipend. You’ll be provided with the live projects of the customers and are expected to offer the best results during internship. On completion of internship, you’ll get the internship certificate, which further increase your chances for placement in well-established organizations.
Yes, you’ll get the digital marketing course material, course completion certificate, and software for practice. Once you join ETI, you’ll be given the course material and applications for ease of learning. We make sure that each of our students understands each of the modules deeply so the practical session becomes easier for them. When you complete this 3 to 4 month course, we’ll give a certificate as a proof of your proficiency in digital marketing field.
ETI provides its students with the best-in-class digital marketing course so they can unfold various job opportunities for themselves. After completing this course from ETI, you can start your career as SEO Executive (Search Engine Optimization), PPC executive, content writer, SEM Executive, etc. As “We care for our student’s future”, we make every possible effort to train them for a high-profile job and secure future.
Mr. Udit Khanna, a 10+ year experienced Digital Marketing Expert and founder of ETI, will be imparting you the internet marketing course. He knows in and out of digital marketing training and happily shares his knowledge to mass audience through his YouTube Channel- Digital Udit. You won’t have to worry about the quality of the internet marketing training when you have Mr.Udit Khanna by your side.
To stay updated in the field of digital marketing, you can go through several websites that share latest updates related to internet advertising and marketing. To name some of them, you can follow Ahrefs, Searchengineland, Moz, etc. Apart from this, we, at ETI, provides newsletters to our students within our digital marketing course.
Absolutely, you can! However, it depends on your grasping ability. Digital Marketing course is a comprehensive course, which requires your effort and time. This is why we ask you to pay attention during the sessions and practice as much as you can. We offer you ample opportunities to practice all modules of the course after or before the digital marketing classes.
When you enroll at ETI for your Internet Marketing Course then we'll be providing you with training on how to create a blog or a website. This module is one of the most important step in our Digital Marketing Course. We make you learn the designing of both Static (HTML) and Dynamic (Wordpress) websites. We impart training about Product based, Services based and Blog Based websites in detail, which will help to fetch a good job in the industry. We assist you in personalizing your site and instruct you how to take care of a blog and articles. So, you don’t have to worry about the website or blog as we’ll help you create one for the completion of your digital marketing course.
We don’t believe in providing you just theoretical knowledge as we understand it well that, work is done practically in companies. At ETI, we make sure you have understood each concept clearly through giving you practical projects.
Marketing is a vast field and digital marketing is its part. For doing digital marketing, we need digital devices and the internet. Basically, it is a process to enhance awareness, increase sales, and improve branding by advertising the products and services online. Digital Marketing is also famous as internet advertising. Unlike offline marketing which is done using newspapers, hoardings, pamphlets, etc, digital marketing is done through search engines like Google, Bing, Yahoo, etc and social media channels like Facebook, Twitter, Pinterest, etc. When I was studying the digital marketing course at ETI, I realized that it has a wide scope in the near future, which can assist companies to achieve their goals.
I have been a part of the well-recognized Expert Training Institute wherein I’ve studied about two types of terms in the digital marketing course namely outbound marketing and inbound marketing.
Inbound Marketing is a procedure to attract traffic through content created by the organization, Social Media Marketing (6 Sessions), and SEO. The relevant content for which the potential customers are looking for is made available to them. So, they explore more on the customer’s website in search of the required information, product or service.
On the other hand, outbound marketing includes the promotion of a product or service through continuous advertising and PR Campaigns. It is also known as interruption marketing because companies try to interrupt the users with content they don’t require. It is basically a bothersome way of traditional marketing. Despite being annoying, it is a great way to collect lead data for any company.
There can be several reasons to choose digital marketing over traditional marketing. During my digital marketing course at Expert Training Institute, I got to know that internet marketing has a greater scope than offline advertising as it helps the companies to reach a mass audience and attract them towards their product or service.
As offline marketing is done via newspaper, pamphlet distribution, hoarding, the message or information reaches to a limited audience that results in a lower volume of sales. Whereas with increasing usage of digital devices along with the internet, it easier to connect with a large population. Search Engines such as Bing, Google, Yahoo, etc and various social media networking sites like Facebook, Instagram, Twitter, etc are the backbone of digital marketing.
The digital marketing course provided me with a complete overview of website designing, which includes static and responsive websites. A website is an amalgamation of web pages that are created using different coding languages, including PHP, HTML, JSP, etc.
Of all these coding languages, HTML is utilized for creating static websites. Static websites are the ones that don’t change their design or display different information on clicking any option on the web page. For example; the “Contact Us” page on a static website won’t display the content like contact details or addresses of the company rather it will remain the same no matter how many times to click it.
On the other hand, a responsive or dynamic website is one that modifies the data based on the user, IP, and location. For example: if you click the “About Us” page on a dynamic website, you’ll see information about the background or profile of the company. Similarly, on clicking different pages on the website, you will get different data.
There are many platforms that can be utilized for boosting your website traffic. The digital marketing course explained two types of traffic that include simple users and potential users. Personally, I don’t prefer simple users as they’re simply the visitors without any result. A potential user can help increase your sales and profits. I would suggest using social media networking sites such as LinkedIn, Facebook, Instagram, etc to attract visitors. Additionally, doing SEO on keywords brings relevant traffic to your website to increase sales.
There are many digital marketing tools in the market, which can be used for improving website traffic. But we make use of the best one. During the Digital Marketing course, I was provided with some tools that include Alexa, Animoto, Wordai, Ahrefs, Majestic SEO, Buzzsumo, SEMRush, Advance Grammarly, etc. I have completed more than 3 projects in my internet marketing training at ETI using these tools. This is why I am proficient in using them and I’m confident about the best results with these tools.
You’ve to answer this question with your intellectual. However, it’s suggested to talk about your ambition and how this organization plays its role to fulfill your dreams. Digital Marketing Course unfolds countless advantages, which can help you get a great CTC even as a fresher. Talk about how your skills and efficiency can give the best promotion results to the company, which would help you both grow together.
Direct Marketing is a kind of marketing, which is done to connect directly to prospective customers. There is a higher chance to convert such customers into actual sales. Branding is carried out with the help of social media channels so that the audience can identify your brand only by looking at your logo. In simple words, you attempt to gain brand recognition.
Remarketing is a procedure to target the same customer multiple times who visited your website. This kind of marketing helps in maximizing branding and sales conversion.
Every marketing strategy always has some limitations. In the case of digital marketing, we cannot touch products and know about their quality. Reviews are the only way to get to know something about the product’s practicality but still, they don’t tell about the product’s authenticity. It happens many times that the product showcased on the website is different from the product actually delivered. This leads to customer disappointment and affects the relationship between client and company.
In initial stages, no one can ensure you guarantee for profit through digital marketing. But, I assure you post one week, I’ll offer the best results for your company. Why I’m saying after one week because, in the first week, I’ll analyze your prospective audience and ways to generate potential traffic. Additionally, I’ll be conducting a competitor’s analysis for better results.
There is no best way to stay updated in the field of digital marketing than subscribing to Digital Marketing news, blogs, and trending topics on Moz, Search Engine Journal, and other internet marketing portals.
Yes, I have done more than 3 digital marketing projects. I did them on Hospital, Furniture, and Real Estate. I completed these projects using SEO, SEM, and PPC.
It depends on the salary package and work. If you offer me an appropriate CTC, which fulfils my needs then I’m happy to work on the night shift.