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Digital Marketing Course In Jaipur

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FAQ

FAQ 1. What will happen if I miss any live session of Internet marketing course?
We will provide you backup class of your missed session with the recording of every session.
FAQ 2. What kind of practical experience will I get in this Course?
In this Digital Marketing course, we provide fully Digital marketing practical training starting from website development to running live advertisements (PPC ads, Facebook ads etc.), creating campaigns, live SEO audit, creating Social Media Strategies, working on various tools and assignments based on practical work.
FAQ 3. Do you offer placement assistance in this digital marketing course?
Yes, we offer 100% Placement with digital marketing course. The number of agencies and brands approach us for their hiring needs on regular basis. We also approach reputed brands and agencies according to requirements of our participants. Your Internet Marketing skills will also help you in fulfilling your professional objectives including an internship, part-time/freelancing or full-time job opportunities.
FAQ 4. Do you provide any free trial Digital marketing class for student satisfaction before joining the Course?
Yes, we provide a free Digital marketing trial class (demo class) and one live session for the student satisfaction before joining at ETI.
FAQ 5. Do you also offer customized Digital/Internet Marketing Training Program for student?
Yes, we offer customized Digital marketing Training Program in Delhi for students as instead of selecting whole Course, students can also choose individual programs like for SEO, SMO, PPC, Email Marketing, Affiliate Marketing etc. The student can also select a single program, combination of programs or full course at Expert Training Institute in Delhi.
FAQ 6. Why Expert Training Institute is the best Digital Marketing training institute in Delhi?
Having expert trainers who have specialization in the field of SEO, PPC, SMO, Email, Wordpress etc. Having an experience of 10+ years in teaching and industry. They believe in providing best of the knowledge and tactics used in Internet Marketing. Keeps on updating their teaching techniques with the updating technologies and platforms used in Internet Marketing. There are hundreds of reasons why Expert Training Institute is best some of them are: 33 UNIQUE MODULES - 15 CERTIFICATIONS (ETI Certification(Course Completion) + Google Certificates) - 200+ hours classes - FREE TOOLS - Internships - 1-year course validity - 80% of Practical Classes and 20% of Theory Classes - Affordable Fees (Installment options available) - 100% PLACEMENT - Batch Size (8-10 students) - Laptop & Wifi Availability - Backup for Missed Classes - Separate Doubt Sessions - Life Time Support we are the best in digital marketing course.
FAQ 7. What kind of practical experience will I get in this Digital Marketing Course?
In this Digital marketing certification course, we provide fully practical training starting from website development by Creating live 4 kind of websites( Static, Dynamic, E-commerce & Blog) to running live advertisements (PPC ads, Facebook ads etc.), creating campaigns, live SEO audit, creating Social Media Strategies, working on various tools and assignments based on practical work.
FAQ 8. What kind of practical experience will I get in this Course?
In this Digital Marketing course, we provide fully Digital marketing practical training starting from website development to running live advertisements (PPC ads, Facebook ads etc.), creating campaigns, live SEO audit, creating Social Media Strategies, working on various tools and assignments based on practical work.
 

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This is the first module of Advance & Professional Digital Marketing Course in Jaipur. For more information



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Content For Digital Marketing Course

1. Digital Marketing Course Overview

Definition of Digital Marketing
Scope Of Internet Marketing
Trends Of Digital Marketing
Significance Of Online Marketing
How It Is Different From Traditional Channels Of Marketing

2. Understanding Website Designing

Dynamic vs Static Website
What Are Responsive Websites?
Components Of A Website
Difference Between Website And Blog
Difference Between Website And Web Portal
Points To Consider While Designing A Website
Competitor Analysis

3. Static Website Creation

Basic HTML
What Is CSS
Understanding Web Design
Understanding The Structure In HTML Code
Designing the Structure According To The Requirements
Incorporating Basic Features
Page Internal Linking
Creation Of Inner Pages
Adding Facebook Like Box
Twitter Feed
Google Map
Enquiry Form
Live Chat

4. Domain Registration & Hosting

What Is Domain Name
How To Choose Domain Name
What Is Web Hosting
How To Choose Hosting
What Is Shared Hosting
What Is VPS (Virtual Private Server)
What Is Dedicated Hosting
How To Host A Domain
What Is FTP
Understanding c-panel
What Is SSL
Protocol HTTP/HTTPS
How To Create Business e-mail ids

5. Wordpress Website Creation

What Is CMS
What Is Blog
Understanding Wordpress & Its Functioning
How To Install Wordpress
Theme Selection & Installation
Exploring Theme Options
Creation Of Pages & Menus
Content Building For Front Page
Testimonials
Team Members
Counters (Milestone)
Image Slider
Pricing Tables
Blog & their Categories
Clients
Call To Actions
Service Box (Flip & Icon)
Progress Bars
Gallery (Masonry, Grid, Animated & Stripes)
Adding Required Plugins
Introduction To Woo Commerce
Payment Gateway Integration
Creation Of Page Using Page Builder (Visual Composer)
Register/Login Option
Widget Creation (Side Bars, Footers)

6. Advance Search Engine Optimization

Introduction & Understanding Of SEO And Search Engines
Understanding Basic SEO Terminology
Types Of SEO With Brief Explanation
White Hat SEO
Black Hat SEO
Doorway Pages
Invisible Text
Stuffing
Cloaking
Grey Hat SEO

On-Page SEO

Competitor Analysis
Initial Site Analysis
Keyword Research & Mapping (Placement)
Analytics & Webmaster Code Integration
Site Map (HTML & XML)
Robots.txt
Canonicalization
Internal & External Linking & Its Benefits
301 & 302 Redirections
Structured Data Mark Up (Schema)

Off-Page SEO

Types Of Links
Directory Submission
Social Book Marking
Article Submission
Guest Blog Posting
Blog Commenting
Press Release
Question/Answers
Business Listing & Classifieds
Profile Creation
Forum Posting

SEO Tools

Screaming Frog
Mozbar
Ahrefs
Open Site Explorer
Plagrism Checker
Woorank

Algorithms

Panda
Penguin
Pigeon
Hummingbird
Rank Brain
 
Google Webmaster Tool
Backlink Analysis
Disavow Tool

7. Advance Adwords PPC

What is PPC?
How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
Account Creation

What is Search Marketing?

Types of Ads
Do's & Don't's of Ads
Keyword Match Types
Remarketing
Bid Strategies
DKI (Dynamic Keyword Insertion)
Count down Ads
Bid Adjustment
Ad Extensions
URL Option

What is Display Marketing?

Remarketing
CPM Vs CPC
Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads

What is Shopping Network & Merchant Center

Creating Merchant Center Account
Google Merchant Center Linking With Adwords
Creation Of Shopping Campaign

What is App Marketing?

Mobile App Install
Mobile App Engagement
Promote Mobile App
What is Remarketing?

What Is Video Network?(YouTube Marketing)

True View In-Stream Ads
True View Video Discovery Ads
Bumper Ads
Remarketing
Video Remarketing
What Is CPV?
Promoting Videos
Paid Advertisement on Youtube
What is Remarketing?
Custom Audience
What is Bid and Budget?
Google Adwords Hierarchy
Account Creation
Understanding Account Structure
Case Studies
Advance Settings
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Conversion Tracking

Ad Scheduling & Delivery

Advance Settings
Competitor Analysis
Google Adwords Facts
My Client Center
Campaign Automation
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Adwords Billing
Adwords Tools
Adwords Examination Books

8. Bing Ads

What is Bing Ads, How does PPC works?
How to run Search Campaign?
Import from Google Adwords
What is a UET Tag?
Keyword Research
Bing Ads Policies
Remarketing in Paid Search
Ad Extensions
Dynamic Keyword Insertion
Conversion Rate Optimization
CRO Strategy
A/B Testing - Split Testing
Role Of Analytics
Remarketing Principles
Budget Allocation Over Digital Marketing
Role Of Testimonial & Other Supportive Material
Method To Increase CRO

9. Social Media Optimization/ Marketing

Social Media Introduction
What Is Viral Marketing?
Scope & Importance Of Social Media

Facebook

Facebook & Instagram Marketing
Facebook Business Page Creation
Business Page Optimization
Adding Features into Page
Facebook Groups
Facebook Ads
Facebook Retargeting
Facebook Power Editor
Facebook Shopping Ads
Facebook Video Marketing
Lead Generation through Facebook
App promotion through Facebook
Reporting & Analysis

Instagram Ads

Creating A Business Page
Switching Accounts

Twitter

Twitter Profile Optimization
Using Hashtags
Increasing Followers
What is Re-tweet and Mention?
Twitter Ads
Twitter Retargeting
Twitter Video Marketing
Lead Generation through Twitter
App promotion through Twitter
Reporting & Analysis

LinkedIn

Creating Strong profiles on LinkedIn
Creating Company profiles
How to Post Jobs on LinkedIn
How to create Groups on LinkedIn
LinkedIn Ads
LinkedIn Retargeting
Sponsored Content Ads
Text Ads
Sponsored In-mail Ads
Reporting & Analysis

Google Plus

Creating and Optimizing Google Plus Profile
Circle Management & Communities
Turn Your Profile into a 24/7 Digital Business Card
Create Your Google+ Business Page
Add a Google Plus Button to Your Website
Know how to share links, images, videos, and create polls on G+
Find, Connect, and Engage with your exact target audience
Reporting & Analysis

Youtube

How to Upload Videos
On-Page Optimization of Videos
How to add End Screens & Annotation to Videos
How to add Cards to Videos
How to add Subtitles to Videos in different languages
SEO of Videos

10. Google Analytics

Web Analytics & its importance
Introduction to Google Analytics
Essential Google Analytics Reports
Setting up Advanced Filters & Reports
Setting up Goals & Funnels
Tracking Conversion & Performance
Monitoring Traffic Sources & Behavior
Analytics For E-commerce
Analytics For E-mails
Advance URL Tracking

11. E-mail Marketing

Understanding & Benefits of Email Marketing
Permission Marketing & Spamming
Designing an Effective Email Campaign
Email Marketing Tools
Email Guidelines(CanSpam)
How to Increase Open & Click through rates
Tracking Email Marketing Reports
Blog Email Automation
Subscription Email Automation
eCommerce Automation
Creating Signup form for website

12. Affiliate Marketing

Affiliate Marketing with its benefits
3A's of Affiliate Marketing
Ways of Affiliate Marketing and Success
How to make Money
Affiliate Marketing Agencies
Affiliate for Hotel Industry
Affiliate for Travel Industry
Affiliate for eCommerce Industry
Affiliate Tracking Affiliate's Software

13. Google Adsense

What is Adsense?
How to get approval for Adsense?
How to gets Ads on your Blog/Youtube
Ads Placement
Block specific Sites or Category

14. Geo Targeting

Introduction To Geo Targeting
IP Based Geo Targeting
Tracking Email Location
Website Planning Based On Geographic Targeting
Keywords Selection Based On Geographic Targeting Regional Listing
How To Reach Visitors From Different Countries

15. Guerrilla Marketing

Introduction To Guerrilla Marketing
Guerrilla Marketing History
Integration Of Guerrilla Marketing Ideas
Exploring The Creative Idea
Launching Your Fictional Project

16. Creating Internet/Online Marketing Strategy

Examples of Integrated Marketing Plans
Using the Best Internet Marketing Channels for Maximum Impact
Create an Integrated Online Marketing Plan

17. SMS Marketing

Introduction To SMS Marketing
Why SMS Marketing?
Kinds Of SMS
Promotional SMS
Transactional SMS
How to Integrate SMS On Softwares

18. Lead Generation & Nurturing

Understanding & Importance
Landing Page Creation
Best Practices for Creation
Landing Page Optimization
Converting Leads into Sales
Creating Lead Nurturing Strategy
Lead Funnel

19. e-Commerce Marketing

What is e-Commerce Marketing?
Categories of e-Commerce
e-Commerce scenario in India
SEO Strategy for e-Commerce Website
Types of e-payments
Digital Marketing in eCommerce
Paid Marketing for eCommerce
Challenges in e-Commerce
Landing Page Optimization for eCommerce

20. e-Commerce Development

Creating e-Commerce Website
eCommerce CMS Management
International eCommerce Strategy
Gateway Providers & Policies
Mobile Payments
Core Selling Strategies

21. Online Advertising

Online Advertising and its Types
Display Advertising
Banners
Rich Text
Pop Up and Pop Under
Contextual Advertising
In-text
In-image
In-video
In-page
Payment Modules
Companies and Networks
Tracking and Measuring

22. How To Sell Digital Marketing Services/Freelancing

How To Improve Your Personal Profiles
How To Find Projects Online
How To Grab Freelancing Projects
Client Servicing
Proposal Creation

23. Online Reputation Management

Understand Online Reputation Management
Why is it required?
Why PR is more powerful than advertising?
Why ORM is Important?
ORM Techniques
Google Alerts and Mention
How to Engage With Consumers Online?
How to Tackle Negative Feedbacks?
Links and Resources for further study Case Study

24. Content Marketing

Introduction To Inbound Marketing
Understanding content Marketing
Generating Content Ideas For Business
Effective Content Writing & Content Promotion
Where To Find The HOT Venues
Content Writers Are Publishing On Now
Conduct Proper Research For Your Projects

25. Professional Blogging

Introduction To Blogging
Blogging Best Practices
How To Grab Freelancing Projects
Client Servicing – Proposal Creation
Setting Up Your Blog - Live

26. Growth Hacking

Introduction To Growth Hacking
Growth Funnels & Tactics
Growth Hacking Tools
Case Studies Of Growth Hacking

27. Market Place Selling

Introduction To Market Place
How To Sell On Amazon & Flipkart
How To Become A Vendor
Requirements To Become A Vendor
How To Optimize Products

28. Digital Marketing Interview Preparation

Interview Preparation Essentials
How to Crack Any Interview? - Industry Secrets
Essential Tools and Resources To Help You Succeed
Mock Interview Session

29. Media Buying & Planning

Advance Media Buying Options
Creating Media Buying Strategy

30. Mobile Marketing

Social Media & Mobile Marketing
Mobile Marketing Mix
Advertising Tools for Mobile Marketing
Creating Mobile Websites
Uploading Mobile App in Playstore & iTunes
Ecosystem of Mobile Advertisers & Publishers
Advertising on Mobiles
Targeting Ads on Apps
Targeting Ads via Location
Targeting Ads on Search Engines

31. International SEO Fundamentals

International SEO Myths
International SEO Strategy Development
Diff b/w International SEO and Global SEO
Considerations For International SEO
Multilingual SEO
Guide to International SEO
Multilingual Websites & Multiregional SEO Tips
International SEO Checklist

32. Graphic Designing For Business

Graphic Design Fundamentals
Designing – Marketing Kits
Designing Online Documents

33. Cyber Laws

Introduction
Cyber Law in India
Overview of the Information Technology Act, 2000
Overview of Rules issued under the IT Act, 2000
Cyber crimes/Cyber Frauds
Regulatory Authorities
Cloud Computing

Digital Marketing Course In Jaipur

A broad term that enables you to market your products and services, Digital marketing is increasing day by day and building new relationships on social media platforms. Use of technology plays a great role on the way businesses are handled and continue to be with new trends in technology over time. Be it a small business or big, every company needs to leverage the benefits of digital marketing. There are many renowned digital marketing institutes in Jaipur that can help you reach out to the customers and increase the visibility of the brand. Moreover, one can master the digital marketing skills from one of the best digital marketing institutes in Jaipur for a helping hand in own business. Customers are becoming aware and to match up to their expectations implement the newer ways and strategies to avoid losing them. Have a look at some of the main benefits that can help you attract new customers and increase revenue.

Engagement through digital

One can easily get the attention of so many customers from social media networks. For that your content should be attractive, genuine and something different from what other websites are offering. After that to engage them on the website, have a one-on-one chat with them and encourage them to like your products and services.

Stay ahead of competitors

Every year so many companies try to make a presence in the online world. With right focus on SEO, Google adwords and social media, you can see great results. This is what other competitors also tried to get ahead of little organizations. You can carry out Google alerts tool to check your competitors. Besides this, take a help of the top digital marketing institute in Jaipur.

Greater exposure

Digital marketing has become an asset to businesses that people from all over the world are using the tools and techniques to stay out from the crowd. It offers excellent opportunities for those who want to make their career big in this industry. Gather chunks of data, information and knowledge that will help to contribute to the success of business.

Track customer actions

Through Google analytics, you can easily track the actions of customers on your site. From your products, links, services to what is being seen by the customer can be tracked. So, get the most of it by getting in touch with the reputed digital marketing institute in Jaipur and obtain more skills.

Higher ROI

When you setup a business, your goal would be on return. It could be money or time. This happens slowly when you reach out to the customers and increase your revenue and expected results. By now you must have realized it what kind of strategy and plan you need to increase revenue. There are many other benefits apart from the ones mentioned above. To know more about digital marketing and its benefits, come across the best digital marketing institute in Jaipur and see the highest revenue. Ensure you build your reputation first and a long lasting relationship with potential customers.

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TRAINER'S PROFILE

Udit Khanna is the founder of Expert Training Institute, a Digital Marketing Training & Services Company that heps Businesses, Students, Professionals & Freelancers to fulfil their objectives of Increasing Leads & Sales for themselves or their clients by 250%

Before devoting his work full time to Expert Training Institute, Udit served various roles in Digital Marketing Industry including eCommerce, Travel, Education, Real Estate etc.

Udit has written various writeups & journals for various Digital Marketing & Advertising publications

In addition to being a Trainer & a marketer, he also serves as a consultant with no. of organisations.

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