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#1 Advance PPC Course in CP Connaught


4.5/5 (Based on 18439 Reviews)
 

Trained 30,000+ Professionals In India

IN-CLASS & ONLINE LECTURES

IN-CLASS & ONLINE LECTURES

 
Master 15+ Advance Modules
100 % Practical Training
10+ Experience Trainer
100% Placement Assistance
Free Full Video Course
Live Session Recordings
 

Fees
Rs. 6,999
Rs. 12,000

 

GET 2 FREE TRIAL CLASSES

Download Brochure

 

PPC COURSE FOR

STUDENTS | JOB SEEKERS | WORKING PROFESSIONALS | HOUSEWIVES | ENTREPRENEURS

Fees
Rs. 6,999
Rs. 12,000

 

2 FREE DEMO CLASSES

Download Brochure

 

BEST PPC COURSE IN CP CONNAUGHT PLACE


Welcome to ETI PPC Course Institute in CP Connaught Place! Working in this industry from the last 10 years, we are enriching the knowledge of thousands of aspirants through our PPC training in CP. Our Institute is a platform for those who want to achieve their professional goals by learning something innovative like PPC certification course. Our trainers are teaching students at our institutes from years and we highly trust them for their expertise and quality approach of training. we also provide full digital marketing course for with 60+ advance modules. We feel glad when our students utter positive words about our quality PPC course training. Our students are fully satisfied with our balanced training approach, communication style, and facilities.

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Our trainers make sure that students are taught with perfection and in turn they just expect full concentration and dedication while learning from the students. This two-sided effort can truly give you an exceptional learning experience and can prepare you for great career opportunities in digital marketing.

What is Special About ETI PPC Training in CP Connaught Place?

Many aspirants who come to us for consultation for the first time usually asks this question to us. And in response to this query, we highlight the below points:

  • • We have an impressive portfolio of more than 12,000 students till date
  • • Our trainers have experience of over 10 years in the same domain; they know in and out of PPC.
  • • We have a great infrastructure that ensures smooth learning
  • • We impart PPC course training in CP with the help of LED screens so you grasp things quickly
  • • Furthermore, we offer our laptops to you so you can practice all PPC training modules; added benefits for those who don’t own a laptop
  • • We teach students in flexible batches i.e. 4 days a week from Tuesday to Friday; and on weekends- Saturday and Sunday.
  • • Training is given in three time slots so you can choose appropriate time without disturbing your school or work routine
  • • The course fee is just 10,000/- inclusive of GST; way less than other PPC course providers in this region
  • • 1-year course validity so you can repeat either any particular topic or the entire PPC course within 12 months of enrolment date
  • • You can rely on us for any query related to PPC topics throughout your lifetime as we offer lifetime query assistance
  • • In case of missed classes, you can schedule backup classes
  • • For doubt clearance, we offer doubt sessions post every PPC training lecture
  • • Before enrolling, you can join two free demo classes with the on-going batches to know how we teach our students
  • • Once you have done the course from our institute, you will get placement assistance that means we’ll help students in securing a job at good companies

Our students are amazed to get all the aforesaid benefits as they could not such exceptional provisions at any other PPC training institute in CP Connaught Place.

OVERVIEW OF PPC COURSE IN CP CONNAUGHT PLACE


 

Advantages of Pursuing PPC Course in CP Connaught Place

PPC has developed as a versatile digital marketing technique by the virtue of speedy outcomes, relevant traffic, and quick conversions, which assist companies of every level reach their targeted group of people.

  • - Results are easy to measure & track
  • - Offer quick leads and conversions
  • - Shows good results when implemented with other marketing methods
  • - Shows 100% positive results

Now, we will tell you how we will help you learn the PPC concepts in deep.

Balanced Training Approach of ETI PPC Training Institute in CP

We, at ETI in Connaught Place, try to impart training in a balanced manner. We adopt a balanced training approach that means we teach each concept of Pay-per-click with the combination of theory and practical assignments. We will first teach you theory of a particular topic and then give you practical assignments to complete. If you find any difficulty in completing those assignments, you can easily understand where you lack. Furthermore, you can resolve all your queries with us in the doubt sessions.

Our PPC Course includes 12 latestmodules that are prepared by deep research of prevalent domain trends.

  • - PPC fundamentals
  • - Shopping network and merchant center
  • - Mobile App Marketing
  • - Search marketing
  • - YouTube or video marketing
  • - Display marketing
  • - Remarketing
  • - Google Ads Editor
  • - Bind Ads
  • - Google Ads Manager
  • - Merchant Centre
  • - Conversion Rate optimization

Tips to Make Your PPC Campaign Effective & Successful

After knowing the fact that everything is dependent on mobile phones, companies have began giving main preference to the mobile users. The image of promotion and advertising has got transformed with the launch of mobile phones. The SMO, PPC, SEO, and other digital marketing methods have almost eliminated the traditional marketing ways like TV commercial, newspaper ads, etc. These days, marketers are making all their marketing strategies considering the mobile audience.

PPC is a type of paid marketing that offers instant results. If a PPC specialist does the PPC activities in a comprehensive manner then a dramatic boost in conversions can be seen. On the other hand, if it’s carried out casually then it can be a distressing situation for the business owner.

If you are planning to adopt PPC as your marketing strategy then make sure your advertiser keeps the following tips in mind:

1. Negative Keywords

Negative keywords are helpful for reducing expenditure on ads and reach the most relevant people who have high interest in your product and services. This helps in maximizing ROI.
For instance, if your business which presents high-end items to the clients then, surely you don’t want to make your ad visible to those prospects looking for cheap products. In this case, you can use negative keywords to you PPC ads to prevent unnecessary cost.
We endeavour to make you proficient in negative keyword selection for your ads through our PPC course training in CP.

2. Call to Action

According to the guidelines of Google, adding CTA or call-to-action buttons in ads can enhance your CTR by 7 to 8 percent. Incorporating phone numbers in ads will give a way to your prospects to reach you for making a deal.
Though it is a small feature but it can make a huge difference to the results generated by your PPC campaign. It makes lead conversion easier for salespersons.
We will teach you how to add this CTA to your PPC ads at our PPC training institute in CP.

3. Scheduling Google Ads

Reaching client at the peak hours becomes easier with the Google Ads Schedule feature. For precise improvements of paid advertisements, you can schedule them daily on hourly basis. This will help prospects discover your brand much faster when they’re browsing on the internet.
At ETI, we will teach you how you can schedule your ads and reach maximum audience.

4. Focus on Local Audience

The search for local information has got increased with the introduction of smartphones. Hence, focusing on local customers can give you excellent advantages on the business front. It is suggested to make flexible ads that are targeted on nearby regions, city, or state. It helps in significant reduction in PPC costs while enhancing sales.
While learning the PPC certification course in CP at ETI, you will learn everything about local PPC ad creation for sales enhancement.
Book your free consultation, call us at 9958-38-40-20 and 9958-38-19-38.

 

We’re just a call away: 9958-38-19-38

CERTIFICATIONS YOU GET

 

SKILL COVERED AFTER THIS COURSE

 
✔ Search Psychology
✔ Buying Funnel
✔ Full Keywords Setup
✔ Keyword research
✔ Advanced ad features
✔ Ad testing and extensions
✔ Language targeting
✔ Audience reach
✔ Display network
✔ Bidding and attribution
✔ Campaign organization
✔ Quality score
✔ PPC strategy
✔ Track clicks and ROI
✔ Display advertising

ETI
Achievements

Batches

1973+

Trained

30,000+

Placements

26,856+

Reviews

Advance PPC Masterclass Course Content


1. Get Started3 Lessons | 0h 36m 34s
  • Lesson 1. Introduction To PPC - 22:31 Mins - Preview
  • Lesson 2. Google Ads Structure - 10:23 Mins
  • Lesson 3. Set up your Google Ads account - 03:40 Mins
2. Search Campaign18 Lessons | 8h 01m 50s
  • Lesson 4. Introduction To Search Campaign - 13:55 Mins
  • Lesson 5. Keyword Match Types - 12:42 Mins
    • What is Keywords & Queries
    • Exact Match
    • Phrase Match
    • Broad Match
    • Broad Match Modifier
    • Negative
  • Lesson 6. Search Ads: - 25:54 Mins
    • Text Ads
    • Responsive Text Ads
    • Call Only Ads
    • Dynamic Keyword Insertion Ads
    • Coundown Ads
    • Location Insertion
    • If Function Ad
  • Lesson 7. Ad Extensions - 24:55 Mins
    • Sitelinks
    • Callouts
    • Call
    • Location
    • Structured Snippets
    • Price
    • App
    • Message
  • Lesson 8. Remarketing - 17:16 Mins
    • Introduction
    • Setup
    • Code Placement in static Website
    • Code Placement in Wordpress
  • Lesson 9. Custom Remarketing List Creation - 24:10 Mins
    • Website Visitors
    • App Users
    • Youtube Users
    • Customer Emails
  • Lesson 10. Conversion Tracking - 32:06 Mins
    • Setup Conversion
    • Conversion Code Placement in Static Website
    • Conversion Code Placement in Wordpress
    • Conversion Code Placement in Website through Tag Manager
  • Lesson 11. Google Tag Manager - 20:12 Mins
  • Lesson 12. How to Write Killer Ad Copy - 37:11 Mins
    • Scan your comp Ads
    • Don’t use false claims
    • include data & stats
    • Use Offers
    • Use CTA
    • Use Numbers
  • Lesson 13. Search Campaign Creation - 52:44 Mins
    • SetUp
    • Start & End Date
    • URL Options
    • Location Targeting
    • Languages
    • Budget
    • Bidding
    • Ads Schedule
    • Ad Rotation
  • Lesson 14. Ad Group Creation-Pest Control-Local - 54:05 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN - 34:41 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Ads
  • Lesson 16. Ad Group Creation-Aquaguard Customer Care-Local
    • Keyword Selection
    • Ad Copy Creation-Call Only
  • Lesson 17. Ad Group Creation-StudyAbroad-Pan-India - 26:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Responsive Search Ads
  • Lesson 18. Ad Group Creation-Dubai Tours-Travel-Pan-India - 22:15 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 19. Ad Group Creation-Buy Cake-Pan-India - 13:14 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Search Ads
  • Lesson 20. Ad Group Creation-RO Service-Remarketing - 33:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 21. Bid Adjustment - 12:23 Mins
    • Device
    • Location
    • Ad Scheduling
3. Display Campaign10 Lessons | 3h 54m 16s
  • Lesson 22. Introduction To Display Campaign: - 18:36 Mins
  • Lesson 23. Display Ads: - 24:52 Mins
  • Responsive Ads
  • Banner Ads
  • Gmail Ads
  • Lighbox Ads
  • Lesson 24. Display Campaign Creation
  • Ad Group Targeting - Hair Transplant
  • Responsive Ads - 29:15 Mins
  • Lesson 25. Ad Group Creation - 32:16 Mins
  • Targeting - Tour Packages-Canva
  • Ad Copy Creation-Banner Ads-Normal
  • Lesson 26. Ad Group Creation - 44:20 Mins
  • Targeting - Digital Marketing Course-Canva
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 27. Ad Group Creation - 10:05 Mins
  • Targeting - Digital Marketing Course-Placement
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 28. Ad Group Creation - 29:28 Mins
  • Targeting - Beauty Makeover
  • Ad Copy Creation-Gmail Ads
  • Lesson 29. Ad Group Creation - 14:18 Mins
  • Targeting - Women Bags or Cosmetics
  • Ad Copy Creation-Lightbox Ads
  • Lesson 30. Ad Group Creation - 17:20 Mins
  • Remarketing
  • Ad Copy Creation-Responsive Ads
  • Lesson 31. Ad Group Creation - 13:46 Mins
  • Customer Emails
  • Ad Copy Creation-Responsive Ads
4. Video Campaign7 Lessons | 2h 20m 15s
  • Lesson 32. Introduction To Video Campaign Creation & Setup - 18:40 Mins
  • Lesson 33. Ad Group Creation - 20:32 Mins
  • Targeting - Personal Loan
  • Ad Copy Creation - Skippable Instream
  • Lesson 34. Ad Group Creation - 20:34 Mins
  • Targeting - SEO Tutorial
  • Ad Copy Creation - Non Skippable Instream
  • Lesson 35. Ad Group Creation - 21:07 Mins
  • Targeting - Remarketing
  • Ad Copy Creation - Bumper
  • Lesson 36. Ad Group Creation - 15:06 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Video Discovery Ads
  • Lesson 37. Ad Group Creation - 06:22 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Outstream Ads
  • Lesson 38. Ad Group Creation - 06:22 Mins
  • Targeting
  • Ad Copy Creation - Ad-Sequence
5. Shopping Campaign43m 56s
  • Lesson 39. Introduction To Shopping Ads - 43:56 Mins
  • Product Ads (with price)
  • Showcase Ads (without price)
  • SetUp
  • Create Google Merchant Account
  • Verify Your Business
  • Create Product Feed
  • Link Merchant A/c with Google Ads
  • Campaign Setup
6. App Campaign24m 12s
  • Lesson 40. Introduction To App Campaign Creation - 24:12 Mins
  • Ad Creation
7. Smart Campaign21m 33s
  • Lesson 41. Introduction To Smart Campaign Creation - 21:33 Mins
  • Call To Your Busines
  • Visit Your Store Front
  • Actions on Your Website
8. Discovery Campaign19m 43s
  • Lesson 42. Introdction To Discovery Campaign Set Up & Creation - 19:43 Mins
9. Landing Page Optimization10m 37s
  • Lesson 43. Landing Page Tips - 10:37 Mins
  • Competitor Research & Tips
10. Google Ads Glossary54m 29s
  • Lesson 44. Google Ads Terminology - 54:29 Mins
  • Ad Relevance
  • Frequency Capping
  • Quality Score
  • Ad Rank
  • Invalid Clicks
  • Click Through Rate - CTR
  • Dimensions
  • Split Testing
  • Campaign URL Option
  • Ad Rotation
11. Bid Strategies36m 30s
  • Lesson 45. Introduction To Bidding Strategies - 36:30 Mins
  • Manual CPC
  • Maximise Clicks
  • Enhanced CPC
  • Target CPA
  • Maximise Conversion
  • Target ROAS
  • Maximise Converion Value
  • Target Impression Share
  • Target Search Page Location
12. Google Ads Additional Features1h 14m 49s
  • Lesson 46. Additional Google Ads Options - 01:14:49 Mins
  • Negative Keyword List
  • Shared Budgets
  • Placement Exclusion List
  • Account Access
  • Billing
  • Ad Preview & Diagnosis
  • Recommendation
  • Change History
  • Linked Accounts
13. Competitor Analysis22m 41s
  • Lesson 47. Competitor Analysis For Better Ads Optimization - 22:41 Mins
14. Google Skill Shop5m 32s
  • Lesson 48. How to take the Exam - 05:32 Mins
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Mobile Certification
  • Google Ads Shopping Certification

LEARN PPC WITH 100% PRACTICAL TRAINING IN 4 WEEKS

FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 49,990 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.

Q 1.How Pay-Per-Click advertising is different from Organic Search Engine Optimization??

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

Q 2. What are the chief PPC services?

During the PPC training, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:
Facebook
LinkedIn
Twitter

Q 3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

Q 4. Are PPC results measurable?
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Q 5. How do you pick keywords for PPC campaigns?
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
Q 6. What is a Landing Page? How they are important?
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Q 7. What is the Google Display Network?
he Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
Q 8. What is Remarketing?
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Q 9. Can you fix budgets for PPC campaigns?
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Q 10. How do we get better outcomes from our PPC campaigns?
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Dwarka, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.