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4.9/5 (Based on 3143 Reviews)
Trained 50,000+ Professionals In India
IN-CLASS & ONLINE LECTURES
IN-CLASS & ONLINE LECTURES
| Course Duration | 3 Weeks |
| Modules | 15+ |
| Video Course | Yes |
| Session Recordings | Yes |
| PracticaL | Live Project |
| Freelance Assistance | 100% |
| Certifications | 15+ |
| Provides Laptop | Yes |
Fees
Rs. 6,999
Rs. 12,000
GET 2 FREE TRIAL CLASSES
PPC COURSE FOR
STUDENTS | JOB SEEKERS | WORKING PROFESSIONALS | HOUSEWIVES | ENTREPRENEURS
Fees
Rs. 6,999
Rs. 12,000
2 FREE DEMO
CLASSES
Student's Real Feedback
CERTIFICATIONS YOU GET
SKILL COVERED AFTER THIS COURSE
✔ Search Psychology
✔ Buying Funnel
✔ Full Keywords Setup
✔ Keyword research
✔ Advanced ad features
✔ Ad testing and extensions
✔ Language targeting
✔ Audience reach
✔ Display network
✔ Bidding and attribution
✔ Campaign organization
✔ Quality score
✔ PPC strategy
✔ Track clicks and ROI
✔ Display advertising
LEARN PPC WITH 100% PRACTICAL TRAINING IN 3 WEEKS
FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?
There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.
FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?
If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.
FAQ 3. How much salary will I be getting after completing PPC Course?
PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 49,990 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.
FAQ 4. Do you give placements?
We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.
FAQ 5. What is the eligibility required to do the PPC course?
There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.
FAQ 6. Is there any flexible timing for working professionals during PPC training?
Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).
FAQ 7. Do you provide any training material for the PPC course?
Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.
FAQ 8. Do you charge for study material?
No, we don’t charge you even a penny for study material as it’s a part of your PPC course.
Q 1.How Pay-Per-Click advertising is different from Organic Search Engine Optimization??
Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.
Q 2. What are the chief PPC services?
During the PPC training, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:
Facebook
LinkedIn
Twitter
Q 3. How PPC can help your business?
PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.
Q 4. Are PPC results measurable?
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Q 5. How do you pick keywords for PPC campaigns?
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
Q 6. What is a Landing Page? How they are important?
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Q 7. What is the Google Display Network?
he Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
During my PPC certification course, I have created several display ads through the Google Display Network.
Q 8. What is Remarketing?
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Q 9. Can you fix budgets for PPC campaigns?
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Q 10. How do we get better outcomes from our PPC campaigns?
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Dabri Mor, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.
During my PPC course training in Dabri Mor, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.
BEST PPC COURSE IN DELHI
Expert Training Institute is one of the leading PPC course institutes in Delhi. The aim of the founder of this institute is to educate the aspirants in such a manner that they can secure their future with a good job in today's world of Digital marketing technologies. The ETI founder Mr. Udit Khanna has set his career as a digital marketer in 2009 and after working as a digital marketing consultant in various reputed companies, he finally decided to start his own PPC institute in Delhi in 2012. He is a Google Certified professional who focuses on practical training.
...It has been rightly said that you cannot attain success without both skill and will. The reason why ETI is regarded as the best PPC training institute in Delhi is that the founder along with the entire team of proficient trainers invested their hard work and skills into the system.
We offer world-class PPC training to our students so they can help them as well as other businesses grow with substantial domain expertise. We show a path of progress to aspirants through our all-inclusive PPC course and motivate them to enhance their potential to earn.
The Pay-Per-Click or PPC certification course is an ultimate solution for aspirants who wish to begin their careers in the field of online marketing. One of the many specialties of Expert Training Institute faculty is that we never step back from assisting our students in regards to PPC training.
Overview of Pay-per-click (PPC)
Traditionally, when we have to find any information, we refer to newspapers and other sources of information. We have to make payment to get the sources but these days a lot of information is available free of cost online. It is a shocking fact that online publication of any information is a costly thing, which includes the cost of the domain, hosting, content writers, website designers, and developers and still we can access it without paying a penny. So, from where the funds come from?.
The answer to this question lies in internet advertising, which comprises various Ads models. PPC is one of these advertisement models and this is what you are going to learn in the PPC course at ETI in Delhi.
What is PPC or Pay Per Click?
Pay-per-click or PPC is a marketing method, which has the maximum reach online. Practically, it covers the entire internet that empowers the PPC marketer as he/she can advertise any product or service to a huge audience with a small budget. It is also known as CPC or cost per click.
What are the factors impacting a PPC campaign?
A PPC campaign or Ad relies on many factors; some of which are discussed below:
Cost
PPC campaigns can be expensive. If your PPC campaign is not properly planned then it can incur huge losses whereas a well-planned PPC Ad can give you extensive profit. For example, a person wants to target the European audience then the rate of per click will be higher than targeting the Asian audience. Therefore, a balance between budget and requirements must be maintained to make things work great.
Search vs. Social PPC
PPC is mainly categorized into two broad sections, including search PPC and social PPC. We have provided a brief of these two PPC platforms to get an idea of the concept.
The various PPC platforms
The choice of the PPC platform is an important factor. ETI will make you learn about all the below-listed platforms in the PPC course.
Search Pay-per-click Campaign
It includes creating PPC Ads for websites, blogs, and SERPs,
Google Ads: Google has own PPC advertisement network “Google Ads", which was earlier famous as “Google AdWords". The website or blog owners can publish their PPC ads to draw traffic.
Yahoo Bing ad network: Yahoo and Microsoft have together come up with a PPC network “Yahoo Bing ad network" to target customers via search engines.
Chitika: Chitika ad network is another PPC advertising platform, which works in a very similar way as Google Ads does. You must know that it does not have as extensive reach as Google has.
Social Pay-per-click Campaign:
It includes the creation of PPC Ads on social media sites like Facebook, Twitter, LinkedIn, and more.
Facebook Ads: The official PPC marketing system of Facebook has a larger social reach. Billions of people are using Facebook so you can target the mass audience through PPC Ads on this social networking site.
LinkedIn Ads:LinkedIn is a network where professionals connect with each other. LinkedIn PPC campaign can cost you higher than any other social PPC. If your PPC Ad is for the employment niche then it’s completely worth your investment.
Twitter Ads:A PPC campaign can be created for Twitter and good results can be expected. The only drawback is that the official advertisement platform of Twitter is limited to a few countries such as Israel, the USA, etc.
Reddit Ads:Being a network of different communities depending on the user’s interests, creating a PPC campaign on Reddit can give you a fast response as people possess strong opinions and quickly criticize anything.
Stumbleupon Paid AdsStumbleupon is famous for having an extremely high bounce rate but it gives good results to the websites that feature heavy images.
Get updates of the Current Trends in PPC
Things transform at a great pace over the web. These days, people are using cell phones and tablets more than a laptop. This introduces a new type of PPC that targets the audience using mobile phones. Therefore, it’s important to begin creating optimized and targeted PPC Ads for mobile users.
Create a Mobile-Friendly Website
Of many factors that play an important role in PPC advertising, your “website" is a constant factor that impacts the success of your campaign. It is crucial to have a good landing page as only then you can improve the performance of the website. Make your website responsive to mobile phones as most of the visitors use this device to browse online.
Listing Negative Keywords
Just like the way it’s vital to rank for the relevant keyword in PPC ads, it’s equally significant not to rank for the negative keywords or those search terms which do not add any value to your business. If your Ad is displayed for irrelevant keywords, then this type of traffic will only increase the PPC cost without earning you anything.
Improve CTR or click-through Rate
The main motive of a PPC Ad is getting clicks. But this is not something that happens easily and every time as sometimes visitors simply overlook the ad and don’t click on the same. The type of visitor’s behaviour is considered an impression, which goes into the account of Ad impressions instead of Ad clicks. This is a negative thing for your CTR or click-through rate. Therefore, to improve the CTR, you must optimize the PPC Ads, make them catchy so it targets the audience.
Our PPC course includes all the above concepts in detail so you can rest assured that at the end of the PPC training in Delhi, you can join any company as the PPC analyst, PPC marketer, or PPC manager and earn really well.
PPC Certification Course in Delhi
Pay-per-click is probably extremely challenging yet the most rewarding internet marketing model. PPC unleashes the potential of your advertising proficiency. At ETI Delhi, the PPC course covers the below-listed crucial concepts and how they work in combination to form a profitable and engaging Ad campaign. Our PPC training modules will surely make you learn the advanced and in-trend tools and methodology while providing an opportunity to work on live projects that offers a great experience all together.
Modules in PPC Course
- • PPC fundamental
- • Search Marketing
- • Display Marketing
- • Shopping Network
- • Video/YouTube Marketing
- • SEO fundamentals
- • Google Ads Manager Account (MCC)
- • Google Ads Editor
- • Conversion Rate Optimizer
- • Merchant Center
- • Bing Ads Marketing
- • Mobile App Marketing
USPs of ETI PPC Course in Delhi
We are different from other PPC training institutes in Delhi owing to several unique features. Of course, our professionalism along with quality PPC training always remain on the top but other USPs that helped us excel in providing the superlative PPC course in Delhi. Another plus point of ETI is its assets & infrastructure. We have shared a go-through of enrolling for the PPC course in Delhi at ETI.
.- • 2 free-of-cost demo classes before actually enrolling for the course
- • Join any batch as per your convenience during weekdays or weekends
- • Test your knowledge practically on laptops provided by us• Test your knowledge practically on laptops provided by us
- • Refer the live classroom videos, books, notes, and PPTs while revising at home
- • Be the part of the doubt and backup classes for clearing your doubts and covering the missed PPC class course respectively.