#1 Advance PPC Course in Dwarka

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Trained 30,000+ Professionals In India



Master 15+ Advance Modules
100 % Practical Training
10+ Experience Trainer
100% Placement Assistance
Free Full Video Course
Live Session Recordings

Rs. 6,999
Rs. 12,000



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Rs. 6,999
Rs. 12,000



Download Brochure



Expert Training Institute is the best institute to find PPC training in Dwarka, India. PPC or Pay-Per-Click is also famous as CPC or Cost-Per-Click. The PPC course is developed in such a way so that the aspirants can easily choose it as the best career alternative.


PPC can help a company in acquiring leads and more sales. With an effective pay-per-click marketing strategy, an organization can easily get listed on the top of the search engine results. If you are willing to learn the PPC course then the ETI PPC course institute in Dwarka is the right place for you!

This course is designed by the experts of the industry who have over 10 years of experience. We have covered all the latest topics in thePPC course modules starting from the PPC fundamentals to the best marketing strategies used for the best SERP rankings. In order to keep students updated, we timely revise our PPC course so that no latest trends and techniques are left behind. The regular revision of the course modules makes sure that students are trained on the on-going requirements in the industry for a great on-the-job performance.

Advantages of Learning PPC Course in Dwarka

PPC has progressed as a highly versatile search engine advertising method by the virtue of quick results and extensive traffic, which helps companies outreach their targeted audience.

  • The results of PPC campaign can be easily measured and tracked
  • Provides instant lead & business
  • Give good results even with other marketing techniques and channels
  • Gives 100% results

Now, we’ll let you know why you should learn the PPC course in Dwarka. We, at ETI, promise to make you a PPC expert so you can perform all job responsibilities independently and take your career to the peak of success all by yourself.

The Need For Learning PPC Course in Dwarka

As PPC is a rapidly evolving marketing technique in the domain of digital marketing, almost all companies are looking for a professional who can handle their PPC campaigns with expertise. This ensures more business with complete assurance. Therefore, the scope of Pay-Per-Click is extensively high in comparison to its counterparts SMO and SEO.

Therefore, at ETI PPC training institute in Dwarka, we tend to impart in-depth PPC training that includes the elaboration of even minute details of relevant keywords to the management of complicated accounts for optimizing clicks and to get a lot of business than your rivals. Here, we have provided a list of what you’ll be learning during your PPC certification course in Dwarka.

  • Introduction of Google Ads
  • Understanding Marketing Goals
  • Keyword research
  • Designing campaigns & ad groups
  • Bidding Strategy
  • Optimization of Campaign
  • Reporting of Campaign
  • Billing and Accounts
  • Display Advertising Module
  • Search Advertising Module
  • Google Ads Campaign Optimization
  • Mobile Advertising
  • Re-Targeting
  • Keyword Planning for Paid Advertising
  • On-page Optimization for Paid advertising
  • Landing Page designing
  • Strategies for Making Ad
  • Video Advertising
  • Conversion Tracking
  • Conversion Optimization
  • Re-Marketing Module
  • Ad Extension, including Sitelinks, Callout, Call, etc.
  • Adding negative keywords
  • Google Ads Search Media Plan
  • Google Ads Display Media Plan
  • Google Ads YouTube Media Plan
  • Ads Geo-targeting
  • Google Ads Reporting & Analytics

Becoming a PPC Expert with ETI PPC Training Institute

PPC is getting recognition and earning fame on a regular basis. The more an individual get to know about it, the more interest it begins attaining. If you are also impressed by the concept of increasing business in limited time and with a minimum budget then you shall start getting PPC training at Expert training Institute from the PPC expert, Mr. Udit Khanna & team. He is well-known for his knowledge and approach to training on the concept of PPC. We are sure that you will get commendable PPC course training from him. Furthermore, the team of trainers at ETI is no less than anyone due to their immense experience and knowledge in the industry.

Google Ads: The Main Factor in PPC Marketing

Currently, Google Ads is the most important and famous tool for organizations that help them advertise their business digitally. In order to obtain all the advantages of Google Ads, understanding what it is and what it does is highly important. The Google designs service & program to provide sponsored advertising to the interest advertisers. The algorithm opts for the 6 most relevant ads for the visitors so they can be ordered in a combination along with a monetary bid.

Our PPC course is inclusive of the introduction of Google Ads as well as all the strategies of the Google Ad campaign.

Plus Points of Google Ads

Our PPC experts have explained the major benefits of creating PPC campaigns using Google Ads to make your marketing strategy successful.

Google Ads features the largest client base

The biggest advantage of Google Ads platform for the advertisers is that Google is the most used search engine in the world due to which it has an extensive customer base. When ads are created using this platform, it reaches a greater audience than any other search engine. Therefore, it’s an effective paid advertising tool for businesses.

Our trainers will teach you how you can create effective ads so it impacts the buying decision of the visitors. This is why our PPC training program is of great use to everyone.

The audience can be segmented with ease

This is a feature that directly provides an edge to start-ups and local businesses. This is another benefit of Google Ads as you can set, manage, and organize the public segment for your ads. It enables a PPC marketer to choose the target audience according to the preferences, location, behaviour, etc. With our PPC training, you will learn how to segment the audience for more verified traffic and leads. This will help you make the right use of your marketing budget. we also provide full digital marketing course in this course there are other techniques which is use to generate leads for your business .

The quick and friendly interface

The ease of usage is another plus point of Google Ads platform, which allows marketers to use it effectively without any challenges. Furthermore, as this type of digital marketing needs regular updates in order to maintain the relevance of the advertisement, the interface of Google Ads is well-integrated, user-friendly, and fast. We’ll make you learn how to use this interface to the best for getting the desired results. Our easy way to provide PPC training makes us the best PPC course institute in Dwarka.

A tool for higher conversions

Unlike other Ad platforms, Google Ads is highly effective as it serves the requirements of both companies and the audience. It provides higher conversions to the brands while the audience gets the relevant information on the search engines. This platform shows ads depending on organic positioning.

At our PPC institute in Dwarka, you will learn in and out of this PPC tool that adds to your skills. From theoretical to practical, we’ll provide all-round knowledge about Google Ads.


We, at ETI Dwarka, are the organized and full-fledged PPC course providers in the city. We have created a top-notch environment for the students who want to make an addition to their skills for a better career. We impart the unmatched PPC training to individuals from different backgrounds (students, retired people, housewives, working professionals, and more) so they can use their talent and knowledge for the profit of their own business or someone else’s business.

There is an extensive demand for PPC professionals who can solely manage the PPC campaigns of the companies for more profits. Therefore, after completion of the PPC certification course in Dwarka, you can either render your services to established companies or can even start up your venture to become an entrepreneur.

Many aspirants who come to us for enquiring about PPC training ask us what sets us apart from other PPC institutes in Dwarka. The answer for this query includes multiple points such as:

  • Training by domain experts who have more than 10 years experience
  • 2 Free trial classes
  • 12 comprehensive and thoughtful modules
  • Inclusion of case studies for quick grasping of concepts
  • Affordable course fees as compared other PPC course providers in the city
  • Flexible fee payment option i.e. 3-month or 7-month EMI facility
  • 1-year course validity where if you wish to repeat the whole course within 1 year of the commencement of PPC training then you can do so without any charges
  • Lifetime query support where if there is any issue regarding any concept after course completion then you can come to us anytime
  • 100% job assistance where we’ll assist you in getting the right job in this field

Miscellaneous plus point of ETI PPC Training Institute in Dwarka

  • Well-maintained environment for unhindered PPC sessions
  • Training rooms feature comfortable chairs and tables, laptops for module practicing, LED screens for live training, whiteboards for a proper theoretical explanation, proper lighting, fans, AC.


We’re just a call away: 9958-38-19-38




✔ Search Psychology
✔ Buying Funnel
✔ Full Keywords Setup
✔ Keyword research
✔ Advanced ad features
✔ Ad testing and extensions
✔ Language targeting
✔ Audience reach
✔ Display network
✔ Bidding and attribution
✔ Campaign organization
✔ Quality score
✔ PPC strategy
✔ Track clicks and ROI
✔ Display advertising









Advance PPC Masterclass Course Content

1. Get Started3 Lessons | 0h 36m 34s
  • Lesson 1. Introduction To PPC - 22:31 Mins - Preview
  • Lesson 2. Google Ads Structure - 10:23 Mins
  • Lesson 3. Set up your Google Ads account - 03:40 Mins
2. Search Campaign18 Lessons | 8h 01m 50s
  • Lesson 4. Introduction To Search Campaign - 13:55 Mins
  • Lesson 5. Keyword Match Types - 12:42 Mins
    • What is Keywords & Queries
    • Exact Match
    • Phrase Match
    • Broad Match
    • Broad Match Modifier
    • Negative
  • Lesson 6. Search Ads: - 25:54 Mins
    • Text Ads
    • Responsive Text Ads
    • Call Only Ads
    • Dynamic Keyword Insertion Ads
    • Coundown Ads
    • Location Insertion
    • If Function Ad
  • Lesson 7. Ad Extensions - 24:55 Mins
    • Sitelinks
    • Callouts
    • Call
    • Location
    • Structured Snippets
    • Price
    • App
    • Message
  • Lesson 8. Remarketing - 17:16 Mins
    • Introduction
    • Setup
    • Code Placement in static Website
    • Code Placement in Wordpress
  • Lesson 9. Custom Remarketing List Creation - 24:10 Mins
    • Website Visitors
    • App Users
    • Youtube Users
    • Customer Emails
  • Lesson 10. Conversion Tracking - 32:06 Mins
    • Setup Conversion
    • Conversion Code Placement in Static Website
    • Conversion Code Placement in Wordpress
    • Conversion Code Placement in Website through Tag Manager
  • Lesson 11. Google Tag Manager - 20:12 Mins
  • Lesson 12. How to Write Killer Ad Copy - 37:11 Mins
    • Scan your comp Ads
    • Don’t use false claims
    • include data & stats
    • Use Offers
    • Use CTA
    • Use Numbers
  • Lesson 13. Search Campaign Creation - 52:44 Mins
    • SetUp
    • Start & End Date
    • URL Options
    • Location Targeting
    • Languages
    • Budget
    • Bidding
    • Ads Schedule
    • Ad Rotation
  • Lesson 14. Ad Group Creation-Pest Control-Local - 54:05 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 15. Ad Group Creation-Digital-Marketing-Course-Local-PIN - 34:41 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Ads
  • Lesson 16. Ad Group Creation-Aquaguard Customer Care-Local
    • Keyword Selection
    • Ad Copy Creation-Call Only
  • Lesson 17. Ad Group Creation-StudyAbroad-Pan-India - 26:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Responsive Search Ads
  • Lesson 18. Ad Group Creation-Dubai Tours-Travel-Pan-India - 22:15 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 19. Ad Group Creation-Buy Cake-Pan-India - 13:14 Mins
    • Keyword Selection
    • Ad Copy Creation-Dynamic Search Ads
  • Lesson 20. Ad Group Creation-RO Service-Remarketing - 33:59 Mins
    • Keyword Selection
    • Ad Copy Creation-Text Ads
  • Lesson 21. Bid Adjustment - 12:23 Mins
    • Device
    • Location
    • Ad Scheduling
3. Display Campaign10 Lessons | 3h 54m 16s
  • Lesson 22. Introduction To Display Campaign: - 18:36 Mins
  • Lesson 23. Display Ads: - 24:52 Mins
  • Responsive Ads
  • Banner Ads
  • Gmail Ads
  • Lighbox Ads
  • Lesson 24. Display Campaign Creation
  • Ad Group Targeting - Hair Transplant
  • Responsive Ads - 29:15 Mins
  • Lesson 25. Ad Group Creation - 32:16 Mins
  • Targeting - Tour Packages-Canva
  • Ad Copy Creation-Banner Ads-Normal
  • Lesson 26. Ad Group Creation - 44:20 Mins
  • Targeting - Digital Marketing Course-Canva
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 27. Ad Group Creation - 10:05 Mins
  • Targeting - Digital Marketing Course-Placement
  • Ad Copy Creation-Banner Ads-Gif
  • Lesson 28. Ad Group Creation - 29:28 Mins
  • Targeting - Beauty Makeover
  • Ad Copy Creation-Gmail Ads
  • Lesson 29. Ad Group Creation - 14:18 Mins
  • Targeting - Women Bags or Cosmetics
  • Ad Copy Creation-Lightbox Ads
  • Lesson 30. Ad Group Creation - 17:20 Mins
  • Remarketing
  • Ad Copy Creation-Responsive Ads
  • Lesson 31. Ad Group Creation - 13:46 Mins
  • Customer Emails
  • Ad Copy Creation-Responsive Ads
4. Video Campaign7 Lessons | 2h 20m 15s
  • Lesson 32. Introduction To Video Campaign Creation & Setup - 18:40 Mins
  • Lesson 33. Ad Group Creation - 20:32 Mins
  • Targeting - Personal Loan
  • Ad Copy Creation - Skippable Instream
  • Lesson 34. Ad Group Creation - 20:34 Mins
  • Targeting - SEO Tutorial
  • Ad Copy Creation - Non Skippable Instream
  • Lesson 35. Ad Group Creation - 21:07 Mins
  • Targeting - Remarketing
  • Ad Copy Creation - Bumper
  • Lesson 36. Ad Group Creation - 15:06 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Video Discovery Ads
  • Lesson 37. Ad Group Creation - 06:22 Mins
  • Targeting - Digital Marketing Course
  • Ad Copy Creation - Outstream Ads
  • Lesson 38. Ad Group Creation - 06:22 Mins
  • Targeting
  • Ad Copy Creation - Ad-Sequence
5. Shopping Campaign43m 56s
  • Lesson 39. Introduction To Shopping Ads - 43:56 Mins
  • Product Ads (with price)
  • Showcase Ads (without price)
  • SetUp
  • Create Google Merchant Account
  • Verify Your Business
  • Create Product Feed
  • Link Merchant A/c with Google Ads
  • Campaign Setup
6. App Campaign24m 12s
  • Lesson 40. Introduction To App Campaign Creation - 24:12 Mins
  • Ad Creation
7. Smart Campaign21m 33s
  • Lesson 41. Introduction To Smart Campaign Creation - 21:33 Mins
  • Call To Your Busines
  • Visit Your Store Front
  • Actions on Your Website
8. Discovery Campaign19m 43s
  • Lesson 42. Introdction To Discovery Campaign Set Up & Creation - 19:43 Mins
9. Landing Page Optimization10m 37s
  • Lesson 43. Landing Page Tips - 10:37 Mins
  • Competitor Research & Tips
10. Google Ads Glossary54m 29s
  • Lesson 44. Google Ads Terminology - 54:29 Mins
  • Ad Relevance
  • Frequency Capping
  • Quality Score
  • Ad Rank
  • Invalid Clicks
  • Click Through Rate - CTR
  • Dimensions
  • Split Testing
  • Campaign URL Option
  • Ad Rotation
11. Bid Strategies36m 30s
  • Lesson 45. Introduction To Bidding Strategies - 36:30 Mins
  • Manual CPC
  • Maximise Clicks
  • Enhanced CPC
  • Target CPA
  • Maximise Conversion
  • Target ROAS
  • Maximise Converion Value
  • Target Impression Share
  • Target Search Page Location
12. Google Ads Additional Features1h 14m 49s
  • Lesson 46. Additional Google Ads Options - 01:14:49 Mins
  • Negative Keyword List
  • Shared Budgets
  • Placement Exclusion List
  • Account Access
  • Billing
  • Ad Preview & Diagnosis
  • Recommendation
  • Change History
  • Linked Accounts
13. Competitor Analysis22m 41s
  • Lesson 47. Competitor Analysis For Better Ads Optimization - 22:41 Mins
14. Google Skill Shop5m 32s
  • Lesson 48. How to take the Exam - 05:32 Mins
  • Google Ads Search Certification
  • Google Ads Display Certification
  • Google Ads Video Certification
  • Google Ads Mobile Certification
  • Google Ads Shopping Certification


FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 49,990 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.

Q 1.How Pay-Per-Click advertising is different from Organic Search Engine Optimization??

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

Q 2. What are the chief PPC services?

During the PPC training, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:

Q 3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

Q 4. Are PPC results measurable?
Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.
Q 5. How do you pick keywords for PPC campaigns?
Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.
Q 6. What is a Landing Page? How they are important?
A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.
Q 7. What is the Google Display Network?
he Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.
Q 8. What is Remarketing?
Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.
Q 9. Can you fix budgets for PPC campaigns?
Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.
Q 10. How do we get better outcomes from our PPC campaigns?
Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Dwarka, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.