Welcome to one of the highly trusted PPC course institutes in Punjabi Bagh - Expert Training Institute! We are known for providing excellent training for paid marketing i.e. PPC or Pay-Per-Click. Also, famous as CPC or Cost-Per-Click, this is one type of digital marketing in which paid advertisements are created on the search engines to compel the target audience and attract relevant leads. This is a great way to increase the company’s profit seamlessly. It is a sure-shot method, which will give you positive results in your budget. If any company chooses to run PPC ads then it can expect good returns on their investment.
The domain of PPC requires all-round knowledge and expertise to create and run effective and profitable ad campaigns. Such skills can only be found in the PPC experts. Therefore, we prepare these specialists at our PPC training institute in Punjabi Bagh by imparting unbelievable PPC course training. We are highly confident that once any student has completed his/her PPC training with us, they become so proficient that they never let go of any career opportunity in this industry rather they will skilfully grab such opportunities.
Expert Training Institute, Punjabi Bagh: A place to Enhance PPC Skills & Knowledge
ETI is the best institute that provides a quality PPC course in Punjabi Bagh. With digitalization, marketing condition and methodology has modified completely and online marketing is the advanced way to promote and sell the products and services. We are committed to providing the outstanding training to students from the very first day of their enrolment at our PPC course institute in Punjabi Bagh. For over 10 years, it has been our objective to enrich the skills and knowledge of our students so they become confident and capable to handle any challenge while performing their job responsibilities in the PPC profile.
Our PPC certification course contains 12 well-designedmodules, which are aimed to make you knowledgeable and skillful. We will make you learn myriad of concepts in this course; we have named a few here:
- PPC fundamentals
- Search marketing
- Display marketing
- Shopping network and merchant center
- Mobile App Marketing
- YouTube or video marketing
- Topics of remarketing
- Google Ads Manager
- Google Ads Editor
- Conversion Rate optimization
- Bind Ads
- Merchant Centre
All these modules are comprehensively explained with case studies so each student can understand all topics with ease and effectively. Our trainers who have more than 10 years of experience have put their efforts and knowledge to devise these modules with the latest PPC trends. In short, we can say that our PPC course content is updated according to the on-going methodology and you will be learning prevailing PPC techniques and tactics at our PPC institute in Punjabi Bagh. We endeavour to make you an expert in creating the highest quality ad campaigns for overall improved digital marketing. Our trainers will teach you in such a way that you can independently resolve any issues occurring while ads creation.
Learning to Create Successful PPC Marketing Campaign with ETI - A PPC Course Institute in Punjabi Bagh
With Pay-Per-click advertising, the saying “you get what you pay for" is never been so true. In this, an advertiser pays for the ad placement on the search engines; this is why it is usually called Search Engine Marketing or SEM. The person who is advertising using PPC has to only pay for the clicks on the PPC ads. This means he/she would only pay when any visitor visits your landing page through your ads on search engines. It can be costly but worth it! So, if anyone has to find whether a particular PPC campaign is successful or not then the conversion rate should be checked. Conversions happen when a visitor completes an expected action such as buying any product or service, completing the “Contact us" form, contacting via phone, etc.
By being vigilant and keep a close eye on the campaign, PPC advertising has the potential to boost the profits of any online business faster than other search engine promotion methods. According to Mr. Udit Khanna, the founder of the ETI PPC training institute in Punjabi Bagh, a PPC advertiser must take care of the following 5 key elements to make the PPC advertising successful.
Can you be more particular? This is a question every PPC marketer must ask himself when selecting keywords for the Pay-Per-Click advertising campaign. By finding the keywords that are more relevant to your domain and business, you enhance the chances of engagement and interaction with your visitors who are looking for the products and services marketed in your PPC ads. Many convenient PPC tools make it possible to know the popularity and competition level before finalizing the keywords.
With the help of our PPC course, we’ll let you learn how to make keyword selection that will help you connect with your users through effective ads.
Once you have finalized the keywords for the PPC campaign, bidding must be done on them. Generally, the ranking of your ads depends on the bidding. The higher the PPC bid, the higher the ads will rank. The keyword competition can be fierce so you should always begin by bidding as high as your PPC budget allow and do adjustments over the period as you notice favourable results.
Our PPC training will help you know how you can bid right for your PPC ad campaigns in order to rank it on the top of the search engines
Targeted Ad Copy
Effective advertisement copy is a key when you want to keep your PPC budget managed and on track. When your ad copy addresses the targeted audience then results are likely to come down in terms of a number of clicks but go up in terms of quality. This simply means that the costs of clicks will decrease while conversions will increase by more verified leads. Another method to target verified users is that you should ensure that your PPC advertisement specifies the action that you want them to take when they land on your site such as downloading a file, registration for a webinar, etc.
Our PPC course trainers will help you learn how to make targeted ad copies for your PPC campaigns.
Landing pages are very important from the PPC perspective therefore make sure it is well-designed and easy to navigate through. When visitors visit your landing pages and find distorted content then it poses a negative impact on them leading to an increase in click costs and nothing else. So, don’t let your inappropriately designed landing page take away the business opportunities.
At our PPC certification course institute in Punjabi Bagh, you will understand how to create great landing pages that will get you conversions.
What happens when users come to your website? This question can only be answered by website analysis. By making use of software that analyses the activity of visitors on your site, you can recognize the areas of issues and resolve them so you don’t any of the PPC conversions.
During your PPC training at ETI, you will know how to analyse a website for higher conversions.
PPC ads need a cohesive and dynamic strategy that assists your online business to communicate with the visitors and convert them easily. By considering the five key elements of successful PPC marketing, a PPC marketer can create great ads that click with your organizations’ online marketing objectives.
We, at ETI in Punjabi Bagh, make sure that you know each point of Pay-Per-click marketing through our comprehensive PPC course training.
Details of PPC Course At ETI
At Expert Training Institute in Punjabi Bagh, you can make advancement to your skillset with the outstanding PPC course. Before anyone of you joins our institute for training, it’s our responsibility to let you know what facilities you will get here. This information about the provisions of our PPC institute and PPC training curriculum will assist you to decide whether you want to enrol or not.
- You can refer to the live classroom lecture videos that we’ll provide you after every session while studying and practising the modules of the PPC course at home.
- When you come to our institute for daily lecturers, you will be provided with the laptops for practical training.
- We have installed LED screens in each of our training rooms so you can have an interactive learning experience.
- You don’t have to stress yourself if you have missed any of the PPC training classes or you have any doubt on any topic as we provide you with the backup classes and doubt sessions.
- After you have finished your PPC course at our institute, we will be assisting you to get a 3-month internship and good placement too.
- The PPC certification course at ETI is affordable than other institutes in this domain i.e. 10,000/-, inclusive of GST.
We also have more provisions in our bouquet such as lifetime query assistance and 1-year course validity