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  Why Digital marketing  




Welcome to one of the highly trusted PPC course institutes in Punjabi Bagh- Expert Training Institute! We are known for providing excellent training for paid marketing i.e. PPC or Pay-Per-Click. Also, famous as CPC or Cost-Per-Click, this is one type of digital marketing in which paid advertisements are created on the search engines to compel the target audience and attract relevant leads. This is a great way to increase the company’s profit seamlessly. It is a sure-shot method, which will give you positive results in your budget. If any company chooses to run PPC ads then it can expect good returns on their investment.

The domain of PPC requires all-round knowledge and expertise to create and run effective and profitable ad campaigns. Such skills can only be found in the PPC experts. Therefore, we prepare these specialists at our PPC training institute in Punjabi Bagh by imparting unbelievable PPC course training. We are highly confident that once any student has completed his/her PPC training with us, they become so proficient that they never let go of any career opportunity in this industry rather they will skilfully grab such opportunities.

Expert Training Institute, Punjabi Bagh: A place to Enhance PPC Skills & Knowledge

ETI is the best institute that provides a quality PPC course in Punjabi Bagh. With digitalization, marketing condition and methodology has modified completely and online marketing is the advanced way to promote and sell the products and services. We are committed to providing the outstanding training to students from the very first day of their enrolment at our PPC course institute in Punjabi Bagh. For over 10 years, it has been our objective to enrich the skills and knowledge of our students so they become confident and capable to handle any challenge while performing their job responsibilities in the PPC profile.

Our PPC certification course contains 12 well-designed modules, which are aimed to make you knowledgeable and skillful. We will make you learn myriad of concepts in this course; we have named a few here:

  • PPC fundamentals
  • Search marketing
  • Display marketing
  • Shopping network and merchant center
  • Mobile App Marketing
  • YouTube or video marketing
  • Topics of remarketing
  • Google Ads Manager
  • Google Ads Editor
  • Conversion Rate optimization
  • Bind Ads
  • Merchant Centre

All these modules are comprehensively explained with case studies so each student can understand all topics with ease and effectively. Our trainers who have more than 10 years of experience have put their efforts and knowledge to devise these modules with the latest PPC trends. In short, we can say that our PPC course content is updated according to the on-going methodology and you will be learning prevailing PPC techniques and tactics at our PPC institute in Punjabi Bagh. We endeavour to make you an expert in creating the highest quality ad campaigns for overall improved digital marketing. Our trainers will teach you in such a way that you can independently resolve any issues occurring while ads creation.


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PPC (Google Ads) Fundamentals

This module of our PPC course will explain to you the fundamentals of Pay-per-click strategy. You’ll understand how it is different from SEO. We will make you learn how you can make use of Google Ads to make engaging Ads for more conversions. Everything is elaborated with superior clarity and due to this our PPC certification course becomes the most effective.

How PPC differs from SEO?
Understanding Advertising Goals
What is Google Adwords?
Account Creation
Custom Audience
What is Bid and Budget?
Google Ads Hierarchy
Understanding Account Structure
Case Studies
Campaign Designing & Optimization
What Is Quality Score & Its Importance
Concept Of Landing Page
Conversion Tracking
Ad Scheduling & Delivery
Advance Settings
Competitor Analysis
Google Ads Facts
Campaign Automation
Countdown & Keyword Insertion
CTR And Its Importance
Ads Bid Strategies
Ads Billing
Ads Tools
Ads Examination Books

Search Marketing

Search marketing is a way of advertising on the internet search engines. On browsing the internet for a particular search term or keyword, the search results includes some paid and unpaid results. Paid results are what search Ads, which appear on the top position in the SERPs. We’ll let you know how you can create the Ads using Google Search Network, called Google Ads. You will surely enjoy being the part of this session as Ad creation is an engaging task. Detailed conceptual knowledge is the speciality of our PPC certification course.

Types of Ads
Do's & Don't's of Ads
Keyword Match Types
Bid Strategies
DKI (Dynamic Keyword Insertion)
Count down Ads
Bid Adjustment
Ad Extensions
URL Option

Display Marketing

In this module of PPC certification course, you will learn about display Ads. We’ll teach you how you can convey your business message to your target audience using display ads. These types of Ads reach to more than 85% people across the world, which is evident of the effectiveness of display ad network. Our unique way to impart training makes us the best PPC course training institute.

Branding With Display Marketing
Type Of Ads
Creation Of Banner Ads

Shopping Networks and Merchant Center

Merchant Center is a tool that allows you to upload your products and store data to Google and make it available for a range of Google services such as Shopping Ads, etc. We’ll let you know how you can create shopping ad campaigns and edit the inventory so shoppers will always have correct information about the products. We have well-explained the Merchant Center Module of the PPC certification course so you can independently do all things related to this tool.

Creating Merchant Center Account
Google Merchant Center Linking With Adwords
Creation Of Shopping Campaign

Mobile App Marketing

The process of making marketing campaigns to reach your mobile app users at each stage of the marketing field is termed as mobile app marketing. Basically, it’s a marketing strategy, which helps you achieve user engagement through app advertising. In this module, we’ll take you through all the aspects of mobile app marketing, which includes mobile app engagement, how to promote your app and do remarketing. Being the PPC certification course provider, we make sure you gain expertise in all concepts.

Mobile App Install
Mobile App Engagement
Promote Mobile App
What is Remarketing?

Video/Youtube Marketing

When ad campaigns are created and run on personal or other person’s YouTube video and across the Google Display Network then this type of PPC campaign is known as Video or YouTube marketing. During this module of PPC course training, we’ll tell how you can create different video formats in distinct formats such as skippable, non-skippable, out-stream ads, etc. All experts at our PPC institute will help you have a thorough knowledge of this crucial concept.

True View In-Stream Ads
True View Video Discovery Ads
Bumper Ads
Outstream Ads
Ad Sequence
Video Remarketing
What Is CPV?
Promoting Videos
Paid Advertisement on Youtube

Concept of Remarketing

Remarketing is a unique way through which you can target the same audience who visited your website several times with the remarketing Ads. Showing them Ads again and again is likely to influence their purchase decision. We will let you know how remarketing works along with creation of remarketing list. This module is indeed engaging, which is one of the USPs of our PPC course.

What is Remarketing?
How Remarketing Works
How to Create Remarketing list?
Benefits of Remarketing
Dynamic Remarketing

Google Ads Manager Account (mcc)

Google Ads Manager is an all-round hosted Ad platform that simplifies your Ad management for websites, Apps, mobile website, etc. We’ll make you understand how to set up your account with Google Ads Manage and use it for creating great advertisements. This module of our PPC course is interesting and elaborative, which makes you feel that our course gives you full value for money.

What is Google Ads Manager account?
How do I set up a Google Ad Manager account?
How to get Google Partner badge?
Google Academy for Ads

Google Ads Editor

In this module, you’ll learn about the Google Ads Editor to create ads for PPC campaign. It is a no cost application, which can be easily and quickly used offline for ads creation and bulk correction. This is one of the most important modules of our PPC course, which we teach in an interesting style at our PPC institute.

What is Google Ad editor ?
What are the benefit of using AdWords editor?
Expert campaigns from editor
Creation and editing of campaigns using ms excel
Import new campaigns through editor

Conversion Rate Optimization

Conversion Rate Optimization is a procedure of allowing visitors to take an action on visiting a website. A business can enhance the probability that users will “convert” into an actual customer or a verified lead before leaving. We’ll take you through each and every aspect of conversion rate optimization in our PPC training in Delhi.

CRO Strategy
A/B Testing - Split Testing
Role Of Analytics
Remarketing Principles
Budget Allocation Over Digital Marketing
Role Of Testimonial & Other Supportive Material
Method To Increase CRO

Bing Ads

Just like Google Ads is the ad network of Google, the Bing Ads is the ad network of Microsoft. Bing Ads search network lets the PPC professionals create and run ads on the Bing search network as well as Yahoo and AOL networks. This particular module of our PPC course explains to you how PPC in Bing works, the method to run a search campaign, etc. Indeed, it’s interesting and well-explained.

What is Bing Ads, How does PPC works?
How to run Search Campaign?
Import from Google Adwords
What is a UET Tag?
Keyword Research

Merchant Center

Shopping Ads are intended to target those people who are actually to buy any particular product or service. Such ads offer qualified leads, which are easy to convert as they are in actual need of that product or service. This module of our PPC course will explain to you how to create shopping ads along with creating and linking of Google Merchant Center with Google Ads.

Google Trends
Google Keywords Planner
Microsoft Excel
PPC Protect





As per the case studies and upcoming jobs in 2020-21 it is found that the digital marketing is the fastest growing industry. There are many companies looking for digital marketers world-wide.


Yes, it is true that in this digital era every small or large business needs digital marketing to reach their potential audience.


Through digital marketing strategies it is very easily to target the right audience by selecting age, gender demographics etc. Targeting the right audience on particular platform gives more appropriate results.


As compare to traditional marketing Digital marketing is not at all expensive. Strategies like SEO (Search Engine Optimization) performed in digital marketing is completely organic i.e free of cost .


Digital marketing for entrepreneurs is a very good option for promoting there business / brands online, reaching the target audience and generating leads.


Google Adsense , Affiliate marketing and Youtube are the platforms through which one can generate their online income.


Writing content , Website designing providing digital marketing services to clients working from home is a very good opportunities for freelancers.


Digital marketing is a useful platform for content writers. Content writers can deliver/share their content either by writing blogs or presenting it on Youtube through video marketing.


Digital marketing gives the ability to reach a global market place. Small or Medium scale business owners can generate lots of profit through Digital marketing at low cost.


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FAQ 1. I’ve missed some of my PPC Course classes? How can I cover the missed part of the training? Will you charge for it?

There is nothing to be worried about if you have missed some of your PPC course classes as we have a provision of backup sessions. You can schedule the backup classes at your convenience so you can cover the missed course part. Also, we record all lecturers and provide these videos to you so, you can learn from them as well. There will be no cost for the backup classes as it’s included in the PPC training beforehand.

FAQ 2. I couldn’t understand some of the concepts well. Will I get classes on those topics again? If yes would you charge anything?

If you haven’t understood any of the topics in your PPC course, we’ll conduct the doubt classes where you can clear doubts upfront to our trainer. We’ll not charge you for the doubt sessions as they are inclusive in your PPC Certification course.

FAQ 3. How much salary will I be getting after completing PPC Course?

PPC Certification course has a great scope in the future as all online businesses looking for a quick and infallible way to get more sales and PPC makes this possible. If you have clarity of all concepts of PPC course then you can be hired as PPC executive or manager. These designations offer an impressive salary package that ranges from at least 20,500 INR per month to 40,000 INR per month. You must keep this in mind that these salary estimates are dependent on your skills and expertise.

FAQ 4. Do you give placements?

We provide you with the 100 percent job assistance once you complete your PPC certification course. Firstly, we’ll provide you PPC training and then will share your resume with numerous companies who are looking for PPC executives. We’ll schedule interviews and depending on your skills, you’ll be hired in that company.

FAQ 5. What is the eligibility required to do the PPC course?

There is no set criterion or eligibility to pursue the PPC course. However, having a basic computer and internet knowledge is sufficient for you to understand the Pay-per-click concepts. You don’t have to have a certain qualification for the same. This course can be done by working professionals, students, house makers, retired persons.

FAQ 6. Is there any flexible timing for working professionals during PPC training?

Yes. We have flexible timings and flexible batches that working professionals can join so they can manage both office and PPC training simultaneously. We provide PPC course training for 2 hours on weekdays (Tuesday to Friday) and on weekends (Saturday and Sunday).

FAQ 7. Do you provide any training material for the PPC course?

Yes. We will give you PPC course training study material, which includes notes, PPTs, and live classroom videos. You can use this study material while revising the concepts at home. The best part is that the live classroom videos allow you to refer your practical sessions again for practising.

FAQ 8. Do you charge for study material?

No, we don’t charge you even a penny for study material as it’s a part of your PPC course.





1. How Pay-Per-Click advertising is different from Organic Search Engine Optimization?

Pay-Per-Click advertising involves paid ads positioned on the topmost or right side of SERPs (Search Engine Results Page). On the other hand, Organic results are natural or unpaid. Organic listings get ranking from Search Engine Optimization techniques that include optimized content and link building.
My trainers at ETI PPC institute in Delhi have given me clarity over these two concepts and now I can do PPC and SEO efficiently.

2. What are the chief PPC services?

During the PPC training in Delhi, I learned about the major pay per click services that are listed below:
Adwords (Google)
Adcenter (Microsoft)
Apart from the above two, there are a few social media networking sites that offer PPC services:

3. How PPC can help your business?

PPC is beneficial for every online business as it helps in the promotion of newly-launched products and services, increasing awareness about the brand, generate targeted traffic to the website quickly, helps in lead generation and sales, and assist you to target the potential customer across the globe.

4. Are PPC results measurable?

Both of the chief PPC engines- Google and Bing allow you to track the conversion rates as well as offer a range of reporting features. Furthermore, E-Power Marketing also suggests making use of third-party reporting software.

5. THow do you pick keywords for PPC campaigns?

Finding the right and relevant keywords are the most significant step of any PPC campaign. I make use of several keyword researching tools such as Google AdWords Keyword Planner, AdCenter Keyword Tool, etc that help me in shortlisting the right keywords.
I have used all these keyword finding tools during my PPC training for creating an Ad campaign.

6. What is a Landing Page? How they are important?

A landing page is a web page where the users are redirected or landed after clicking on the PPC ads in any search engines.
Landing pages let businesses to share details of their products and services and sell them to the interested users through their ads. When a landing page is well designed, developed, and optimized then it increases the chances of conversions.

7. What is the Google Display Network?

The Google Display Network is a group of thousands of websites, apps, and videos where your PPC ads can appear. This network is of great use as it reaches more than 90 percent of people who are using the internet worldwide.
During my PPC certification course, I have created several display ads through the Google Display Network.

8. What is Remarketing?

Remarketing means displaying Ads to those visitors who have visited your website earlier. This kind of advertising is effective as it influences the visitor’s buying decision.

9. Can you fix budgets for PPC campaigns?

Yes, I can. Both Bing and Google have a feature to set budget limits on a daily basis, at the campaign level, and at the account level. As of now the Microsoft AdCenter and Google Ads have not defined a minimum budget limit.

10. How do we get better outcomes from our PPC campaigns?

Although there is no standard way to improve the PPC campaigns due to the different performance of each campaign. However, we can always attempt to make it better by targeting the right keywords and location, preparing an attractive and engaging Ad copy, and having a well-designed landing page.
During my PPC course training in Delhi, I was trained on keyword researching, fascinating ad creation copy, improving landing page quality, and other things that can impact your PPC campaign.




Learning to Create Successful PPC Marketing Campaign with ETI - A PPC Course Institute in Punjabi Bagh

With Pay-Per-click advertising, the saying “you get what you pay for” is never been so true. In this, an advertiser pays for the ad placement on the search engines; this is why it is usually called Search Engine Marketing or SEM. The person who is advertising using PPC has to only pay for the clicks on the PPC ads. This means he/she would only pay when any visitor visits your landing page through your ads on search engines. It can be costly but worth it! So, if anyone has to find whether a particular PPC campaign is successful or not then the conversion rate should be checked. Conversions happen when a visitor completes an expected action such as buying any product or service, completing the “Contact us” form, contacting via phone, etc.

By being vigilant and keep a close eye on the campaign, PPC advertising has the potential to boost the profits of any online business faster than other search engine promotion methods. According to Mr. Udit Khanna, the founder of the ETI PPC training institute in Punjabi Bagh, a PPC advertiser must take care of the following 5 key elements to make the PPC advertising successful.

Keyword Selection

Can you be more particular? This is a question every PPC marketer must ask himself when selecting keywords for the Pay-Per-Click advertising campaign. By finding the keywords that are more relevant to your domain and business, you enhance the chances of engagement and interaction with your visitors who are looking for the products and services marketed in your PPC ads. Many convenient PPC tools make it possible to know the popularity and competition level before finalizing the keywords.
With the help of our PPC course, we’ll let you learn how to make keyword selection that will help you connect with your users through effective ads.

Keyword Bidding

Once you have finalized the keywords for the PPC campaign, bidding must be done on them. Generally, the ranking of your ads depends on the bidding. The higher the PPC bid, the higher the ads will rank. The keyword competition can be fierce so you should always begin by bidding as high as your PPC budget allow and do adjustments over the period as you notice favourable results.
Our PPC training will help you know how you can bid right for your PPC ad campaigns in order to rank it on the top of the search engines

Targeted Ad Copy

Effective advertisement copy is a key when you want to keep your PPC budget managed and on track. When your ad copy addresses the targeted audience then results are likely to come down in terms of a number of clicks but go up in terms of quality. This simply means that the costs of clicks will decrease while conversions will increase by more verified leads. Another method to target verified users is that you should ensure that your PPC advertisement specifies the action that you want them to take when they land on your site such as downloading a file, registration for a webinar, etc.
Our PPC course trainers will help you learn how to make targeted ad copies for your PPC campaigns.

Landing Pages

Landing pages are very important from the PPC perspective therefore make sure it is well-designed and easy to navigate through. When visitors visit your landing pages and find distorted content then it poses a negative impact on them leading to an increase in click costs and nothing else. So, don’t let your inappropriately designed landing page take away the business opportunities.
At our PPC certification course institute in Punjabi Bagh, you will understand how to create great landing pages that will get you conversions.

Website Analysis

What happens when users come to your website? This question can only be answered by website analysis. By making use of software that analyses the activity of visitors on your site, you can recognize the areas of issues and resolve them so you don’t any of the PPC conversions.
During your PPC training at ETI, you will know how to analyse a website for higher conversions.
PPC ads need a cohesive and dynamic strategy that assists your online business to communicate with the visitors and convert them easily. By considering the five key elements of successful PPC marketing, a PPC marketer can create great ads that click with your organizations’ online marketing objectives.
We, at ETI in Punjabi Bagh, make sure that you know each point of Pay-Per-click marketing through our comprehensive PPC course training.

Details of PPC Course At ETI

At Expert Training Institute in Punjabi Bagh, you can make advancement to your skillset with the outstanding PPC course. Before anyone of you joins our institute for training, it’s our responsibility to let you know what facilities you will get here. This information about the provisions of our PPC institute and PPC training curriculum will assist you to decide whether you want to enrol or not.

  • You can refer to the live classroom lecture videos that we’ll provide you after every session while studying and practising the modules of the PPC course at home.
  • When you come to our institute for daily lecturers, you will be provided with the laptops for practical training.
  • We have installed LED screens in each of our training rooms so you can have an interactive learning experience.
  • You don’t have to stress yourself if you have missed any of the PPC training classes or you have any doubt on any topic as we provide you with the backup classes and doubt sessions.
  • After you have finished your PPC course at our institute, we will be assisting you to get a 3-month internship and good placement too.
  • The PPC certification course at ETI is affordable than other institutes in this domain i.e. 10,000/-, inclusive of GST.

We also have more provisions in our bouquet such as lifetime query assistance and 1-year course validity