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WHY SEO Course With US












  Why Digital marketing  




Expert Training Institute in Punjabi Bagh provides the best education for students. Our SEO Course curriculum is developed in such a manner that it assists students in learning the SEO best practices and techniques. ETI is the leading SEO training in Punjabi Bagh that has won the hearts of thousands of students from the last 12 years. We help each and every student to learn that how relevant visitors can be attracted to your website so you acquire the right leads for your business. Our SEO course training will make you an expert in getting verified traffic from all search engines such as Google, Bing, Yahoo, etc.

The SEO course provided by ETI SEO institute in Punjabi Bagh has its relevance and significance as it is preparing the individuals of all ages for the upcoming and potential challenges of the search engine optimization. Knowing about the challenges of SEO is highly crucial because it supports students when they are actually performing SEO for any company or even for their own website.

So, the aim of Mr. Udit Khanna, the founder of the Expert Training Institute is to present the best SEO training in Punjabi Bagh to the students so they can make an addition to their existing skill set. The SEO Course modules are comprehensive that include various case studies and live projects for great understanding.

Before enrolling for the SEO course in Punjabi Bagh at ETI, you must know what advantages you will get from this course. This will give you peace of mind as well as assurance that you are investing your money, time, and efforts in the right thing and the right place.


Search Engine Optimization is such a significant aspect of digital marketing that it has witnessed its extensive demand for a couple of years. This marketing technique has a number of benefits and leaves no reason behind for not implementing it when it comes to the promotion of online business. Keep scrolling if you are interested in knowing the advantages of SEO. We are sure after discovering these SEO benefits; you won’t be able to hold yourself back for enrolling at our SEO training institute.

  • It results in an improved conversion rate of an organization/brand.
  • It is unquestionably the main source of all types of leads.
  • It is very cost-effective. Thus, proves to be an affordable digital marketing strategy.
  • It assists in building brand credibility.

Since every company wants all the above things to happen; thus SEO helps in achieving all the above mentioned milestones.


For more information, call us at 9958-38-40-20 and 9958-98-19-38






SEO Fundamentals

This module will explain to you the fundamentals of Search Engine Optimization, the scope of SEO in 2020, how it is done, best practices, and more. Our module of SEO fundamentals in the SEO Course leaves no scope for any doubt as it states everything clearly. This makes us the best Search Engine Optimization institute.

1. SEO Fundamentals
What is SEO and how it works?
How important is SEO in 2019?
Is SEO necessary?
How SEO is done?
How does a search engine work step by step?
Can I do SEO on my own?
Is SEO a good career?
What are the best SEO practices?

Black Hat SEO

ETI has made a comprehensive module on Black Hat SEO that includes a detailed explanation of the website promotion ways using this SEO technique. You’ll also learn about toxic backlinks, the effectiveness of Black Hat SEO, keyword stuffing, etc. We have explained every point in simple words so you can understand better. This is why thousands of our students review us as the top-notch Search Engine Optimization course institute.

2. Black Hat SEO
What is Black Hat SEO?
What are the black hat SEO techniques?
Does black hat SEO work?
What is clocking in SEO with example?
What is a toxic backlink?
What is keyword stuffing in SEO?

Keyword Research

Any website or blog gets exposure on the search engines only because of keywords. Therefore, the choice of keywords is of the utmost importance when doing SEO for any website. This module includes information about keyword research i.e. advance and basic techniques that are crucial for finding out the best keywords to boost website exposure and conversions. Our module is detailed, clearly explained, and easy to comprehend. This makes us the best SEO Institute.
3. Keywords Planning and Research
What are Keywords?
What keywords should I use for SEO?
Keyword or Search Query Types
How to research Google Keywords
Keyword Research Using UberSuggest
Keyword Research Using Google AutoComplete
Keyword Research Using Keyword Planner

Webmaster Tools

Google Webmaster Tools is a free-of-cost tool that assists in the evaluation of the website’s performance in the SERPs. We’ll make you learn how to set up this tool and submit your website to it for further use. The way how we teach students to use Google Webmaster tools and other mandatory aspects of this module makes us favourite of thousands of students. This is also the reason why they recommend us for the best SEO course.
What is Google Webmaster tools in SEO?
What is the use of Google Webmaster Tool?
How do I set up Google Webmaster Tools?
How do I submit my website to Google Webmaster Tools?
What is Google Indexing in SEO?
What is Google Webmaster code?

Advance On Page SEO

On-page SEO is a technique of Search Engine Optimization, which involves web page optimization for higher ranking and driving more organic traffic. We’ll explain the best ways to conduct on-page SEO and attain the 1st-page ranking in SERPs. We have made this module of our SEO course comprehensive and sorted for quick understanding.
5. Advance OnPage SEO
Competitor Analysis
Initial Site Analysis
Analytics & Webmaster Code Integration
Site Map (HTML & XML)
Internal & External Linking & Its Benefits
301 & 302 Redirections
Speed Analysis

Advance Off Page SEO

Off-page SEO is an SEO technique, which involves indirect website optimization through link building, social media, and Local Search Engine Optimization. We’ll take you through how you can create high-quality and relevant backlinks, optimize a website for local SEO, etc. We ensure that our SEO course is effective and engaging by making them elaborative.
Off-page SEO
Types of Links
Directory Submission
Social Bookmarking
Article Submission
Guest Blog Posting
Blog Commenting
Press Release
Business Listing & Classifieds
Profile Creation
Forum Posting
6. Structured Data Mark Up (Schema)
What is Google schema?
How important is schema markup for SEO?
How do you make a rich snippet?
What are Google rich cards?


Detailed information regarding the Schema.org is provided to you through this module. You’ll get to know about how you can add the schema or Microdata to the HTML of any website to enhance the way of web crawlers to read and display that website in SERPs. We have made this module interesting for quick and easy understanding. The easy learning approach of ETI made it the best SEO Course training institute.

Structured Data Mark Up (Schema)
What is Google Schema?
How important is Schema Markup for SEO?
How do you make a rich snippet?
What are Google rich cards?

Google My Busines

Listing your business on Google is one of the most important aspects of any online business. Google My Business is an easy-to-use tool that comes absolutely free of cost. It helps business owners to manage their digital presence across Google. Therefore, we will make you equipped with relevant information about “Google My Business”, including how you can confirm and edit your organization information online. The reason why we are rated as the topmost SEO training institute is our in-depth knowledge and easy way of teaching.

8. Google My Business
What is Google my business?
What is the purpose of Google my business?
How does Google business work?
Does Google My Business Help SEO?
How do I optimize my business on Google?

Private Blog Network

A Private Blog Network or PNB is a bouquet of high-authority websites, which you can control by yourself and you have got a backlink from each one of them. Usually, they are built from websites that are designed on the expired domains, which have high-quality backlinks earlier. We’ll teach you everything about this concept in detail. Our clear explanation will surely impress you and you’ll also recommend us as the best SEO course institute.

9. PBN(Private Blogs Network)
What is private blog network PBN )?
What is PBN backlink?
What is blog network?

SEO Tools

As you know that SEO is a critical part of digital marketing, it cannot be overlooked. To have a successful SEO outline for your website, there are several SEO tools that help in researching the best keywords, formulate engaging content, form great links, etc. We will let you know about the different tools of Search Engine Optimization for better rankings in SERPs. Our “SEO Tools” module is not only elaborative but also straightforward that can be easily learned. Due to this reason, we are the leading Search Engine Optimization institute.

10. SEO Tools
Ahrefs: SEO Keyword Tool
KWFinder: SEO Keyword Tool
Ubersuggest: Keyword Tracking Tool
Woorank: SEO Ranking Tool
Google Trends: SEO Checker Tool
Keywords Everywhere: SEO Keyword Tool
Screaming Frog: SEO Tools Online

SEO Algorithms

SEO Algorithms are imperative to Search Engine Optimization as the search engines use these algorithms to determine the web page ranking. In this module, we’ll explain the Google SEO algorithm, how it works, frequency of change of algorithm, and the types. This full-fledged module of our SEO course will surely help you to gain knowledge about the way of Google to rank the websites.

Advance On-page SEO
SEO Algorithms
What is Google algorithm for SEO?
How often does Google change its algorithm?
What is Panda in SEO?
What is PENGUIN in SEO?
What is Hummingbird in SEO?
What is Pigeon in SEO?
What is Rankbrain algorithm?


A part of Google Search Console, the DISAVOW tool helps you to prevent any website from linked-based penalisation by letting you discount an inbound URL’s value. We’ll make you understand how you can recover already penalised websites, about Google manual action, etc. We are sure you’ll enjoy this module. You won’t regret joining ETI, the prominent SEO institute.

12. Recover penalised website (Disavow Tool)
How to recover a penalty from Google website?
How to recover from Penguin penalty?
What is Google manual action?


WHY WE NEED SEO IN 2020-2021



As per the case studies and upcoming jobs in 2020-21 it is found that the SEO is the fastest growing industry. There are many companies looking for SEO marketers world-wide.


Yes, it is true that in this digital era every small or large business needs SEO to reach their potential audience.


Through SEO strategies it is very easily to target the right audience by selecting age, gender demographics etc. Targeting the right audience on particular platform gives more appropriate results.


As compare to PPC, SEO is not at all expensive. Strategies like SEO (Search Engine Optimization) performed in digital marketing is completely organic i.e free of cost .


SEO for entrepreneurs is a very good option for promoting there business / brands online, reaching the target audience and generating leads.


Google Adsense , Affiliate marketing and Youtube are the platforms through which one can generate their online income.


Writing content , Website designing providing SEO services to clients working from home is a very good opportunities for freelancers.


SEO is a useful platform for content writers. Content writers can deliver/share their SEO optimize content either by writing blogs or presenting it on Youtube through video marketing.


SEO gives the ability to reach a global market place. Small or Medium scale business owners can generate lots of profit through SEO at low cost.


4.9 stars - based on 9250 reviews





FAQ 1. What kind of practical experience will I get in this Course?
Our SEO course will give you practical knowledge of the necessary concepts of Search Engine Optimization, including On-page and Off-page SEO. We’ll give you an opportunity to work on the live projects under the guidance of our trainers. This will surely give you exposure to what kind of work you will be going to do on the job.
FAQ 2. Do you offer placement assistance in this Search Engine Optimization course?
Yes, definitely! We offer 100% assurance for job placements once you complete your SEO course from our SEO institute. Furthermore, we’ll assist you in getting prepared for the interview so you can know about your conceptual clarity. We work to make your practical base stronger so you can be an asset to any company.
FAQ 3. Do you provide any free trial SEO class for student satisfaction before joining the Course?
Yes. We have a provision of two free demonstration classes for those who want to enrol for the SEO course at our SEO institute. Additionally, for a demonstration, you will be allowed to join the regular on-going lectures.
FAQ 4. Can I offer SEO services as a freelancer after completing the course?
Yes, of course! In order to provide freelance SEO services, it’s imperative to have first-hand knowledge of SEO. Once you know how to practically implement each and every aspect of SEO, you can be an independent provider of SEO services. Through our SEO course, you can attain practical knowledge of SEO techniques.
FAQ 5. I am not an Engineer and don't know Programming. Will I be able to do this SEO course?
Yes. For Search Engine Optimization course, you won’t need any Programming knowledge as it is a certification course that is solely based on the skills and creativity. You just need to have the basic computer knowledge to get started with this SEO Course. We’ll train you on how to shortlist keywords, use different SEO tools to optimize a website, and SEO algorithms.
FAQ 6. I am a Web Developer/Designer with 5+ years of experience. Why should I learn this SEO course?
Being only able to design or develop websites is not enough as it’s important for any business to get exposure online. Every business person wants to have more leads and sales, which will help them to achieve their organizational goals and this is only possible through Search Engine Optimization. You can be an all-rounder expert who knows how to design and develop a website along with optimizing it. The SEO course will enhance your skills, improving your career opportunities.
FAQ 7. Who should do Search Engine Optimization Course?
There is no eligibility criterion for joining the Search Engine Optimization Course. Be it students, working professionals, homemakers, retired people, new entrepreneurs, and business persons who have the willingness to learn SEO course can enrol for it. With this course, you can improve your career opportunities, start your business, or improve the sales potential of your existing digital business.
FAQ 8. How can I trust that Search Engine Optimization is the best course in the Industry?
First of all, you must know that Search Engine Optimization is a way to enhance the performance of any website by optimizing it as per the search engine guidelines. Website optimization increases the chances of ranking on the topmost position on the search engine results pages, which will then bring organic traffic to the website.
As you know that these days almost all businesses have started operating online due to better sales opportunities, all business owners need a website. Now, until it’s exposed on the search engines, no one will get to know about its presence eliminating the sales probability. Therefore, to make a website visible online, SEO is needed. In this way, it has a wider scope in the future and website owners are looking for a certified SEO expert for improving their business that makes SEO course the best in the industry.




Q 1. What is SEO? What are the kinds of SEO methods?
Search engine optimization or SEO is a process of improving the quality and amount of traffic on a website by enhancing the exposure of a website/webpage to visitors across the internet. Basically, it is the enhancement of unpaid outcomes and doesn’t include direct or paid traffic. I have learned about all the techniques of SEO during my SEO course training that is On-page SEO and Off-page SEO.
Q 2. What is Webpage SEO? Does it differ from internet SEO?
Webpage SEO is nothing but is an attempt to improve the ranking of a particular webpage on search engines whereas internet SEO is the process of optimizing the whole website. Internet SEO is much more complicated and time-taking activity than Webpage SEO.
Q 3.Is it possible to rank your website in one day?
Search Engine Optimization is something that involves a lot of research on different factors and an SEO specialist has to make several attempts to create a good SEO plan. So, it’s evident that website ranking in just one day isn’t possible. From keyword researching to image optimization and content development, it includes many elements that an SEO professional has to take care of.
Q 4. What can you intend by the expression “traffic”?
Web traffic is defined as the number of visitors who visits a web page. It is measured in “sessions” or “visits” and it the easiest way to analyse the effectiveness of online business to attract the audience. During my SEO training, I understood that website traffic is crucial for increasing brand awareness but it’s not the only way to keep up the performance of any website.
Q 5. Do you know the several methods of creating traffic to a web site?
Yes, I have learned about various methods to generate traffic for a website during my SEO course training such as:
1. By participating in relevant SEO campaigns
2. Keeping the content of the website updated
3. Ad posting
4. Adding new attributes to the websites
Q 6. Is it possible to adopt different strategies for SEO at the same time?
Yes, precisely. As SEO is an important aspect of improving the website ranking but it’s not the only approach, we can always use a combination of strategies for the best results. It’s good not to rely on just one as there are several approaches that can improve the website ranking without cutting the edge of each other.
Q 7. What can you intend by the word “Backlink”?
When any website owner gets his/her website URL linked with another high-authority website then this is called having a backlink and the process is termed as link building. Backlinks are created to improve SEO and are one of a kind off-page SEO methods. This brings relevant traffic to the website. In my SEO course, I was taught about the best ways to create backlinks that are relevant and high-quality from the SEO perspective.
Q 8. What is the importance of keywords in Search Engine Optimization?
Keywords are the phrases that visitors use to submit a search query to find any information, product, or service. These search terms hold great importance in Search Engine Optimization as they help in website ranking improvement. This is why the search engine’s guidelines for SEO include having keyword-rich content that means the content must be optimized with the right keywords. This will increase the probability of your website ranking on the top of the SERPs. I have gained a deep knowledge of keyword researching through the SEO course.
Q 9. What is link building in SEO?
Linking building is a technique in which we promote our website back links in other webpages with high domain authority. Basically, you have to look out for the websites of your same niche to make the high-quality backlinks.
Q 10. What is On-site and Off-site SEO?
On-site SEO is a collection of techniques that are implemented on the website or directly on the web pages for improving the ranking of the web pages. On the other hand, Off-site SEO includes those practices that are not directly implemented on the site rather it’s indirectly optimized through link building, blog or article submission, etc. I have been explained all the On-site and Off-site practices during SEO training.
Q 11. Why SEO is important for new websites?
Search Engine Optimization is crucial for improved visibility and searchability. The new websites need higher exposure so people get to know about their business. New online business owners face high competition as there are already other brands in the market, which are offering the same product or service to the clients. SEO is crucial for increasing brand awareness amongst the target audience.
Q 12. Do you know about the kinds of meta tags in Search Engine Optimization?
Meta tags are the short snippets of text which are used to describe the content of a page. They don’t appear on the web page itself, but just in the source code of the page.
There are four types of meta tags, including
- Description
- Meta Robots
- Meta Crucial tags
- Name tags





Every marketer has a dream to reach on the top of the first page on Google and remain ahead of its competitor through SEO. If you are struggling to attain a notable search engine ranking then we would suggest you using the below-listed SEO tools. These are the most used tools that come absolutely free of cost but still offer great results. Many SEO experts include these tools on the list of their favourite SEO tools.

Tool #1- Google Search Console

The first and most relevant tool for search engine optimization is the Google Search Console as it allows you to view all the good and profitable keywords. Such keywords are the search terms that you are already ranking for on Google. Additionally, they are the ones generating the highest traffic for your website.

In order to get more clicks on your website, you should always use attractive title tags as well as headlines. Also, don’t forget to include the keywords in them. Our trainers will help you know about Google Search Console comprehensively via the SEO training program.

Tool #2- Google Trends

Google Trends is an SEO tool that outputs data and graphs on the trending status of specific searches on YouTube and Google. If you are a brand then you are going to get the best results for your website. You can easily compare how your brand is performing in comparison to your competitors with the help of the Google Trends data.

Tool 3: Yoast SEO Plugin

Yoast SEO Plugin is a free search engine optimization tool for the owners of WordPress websites. This is one such tool that simplifies optimization of the website even for non-techie individuals. You can easily optimize your content, metadata, XML sitemap, etc.

At our SEO training institute, our trainers will make you learn how to make use of the Yoast SEO plugin for site optimization in a hassle-free manner.

Tool 4: Ubersuggest

Ubersuggest is as important as Google Search console from an SEO perspective. The reason is that the Google Search Console lets you know the beneficial keywords that are already driving traffic whereas when you link these keywords with Ubersuggest, you will get a list of all the long-tail versions of keywords. Using these long-tail keywords will further help in improving SEO results. Whether you have just entered this field or have been doing SEO for many years, you must make use of this productive and free SEO tool.

Tool 5: Google Keyword Planner

As Google is a widely and most used search engine, every business focuses on advertising its products and services on Google. If you want to find the appropriate keywords that have great potential to drive traffic to your website then look no further than Google Keyword Planner. This is a keyword research tool by Google that filters out the most appropriate search terms related to your business. Furthermore, you can get to know about the competition on all keywords, which is even more beneficial at the time of keyword selection.

During SEO training in Punjabi Bagh, we will teach you how to select the right keywords for your content and optimize the site rightly for more leads and business.


SEO is already popularizing with a huge scope, and therefore, the competition in this domain has drastically increased. People from different designations and qualification backgrounds are coming forward to become an SEO Expert. The reason behind such great interest is that SEO is a versatile field that doesn’t need any specialisation.

If you wish to become an expert in the field of Search Engine Optimization, then don’t waste any more time and communicate with Mr. Udit Khanna, an SEO Expert with 12+ years experience. He is the best SEO Expert in the country who runs his SEO training institute in Punjabi Bagh where you can get his assistance in regards to SEO. Undoubtedly, he will answer all your queries related to SEO and will help to gather more information about the SEO course.

What Makes ETI Different from Other SEO Course Training Institutes in Punjabi Bagh

We know that there are numerous institutes where you can enrol for SEO training. In this situation, you must be thinking about why you should choose the ETI SEO course institute in Punjabi Bagh. To take you out of this dilemma, we have listed some of our specialities:

  • The most important and the best feature is that the Expert Training Institute has the experienced and Google certified team of trainers who are providing SEO training for 12 years.
  • The Modules of the SEO course are being regularly updated so our students stay all-time updated in regards to the latest changes as per the Google Algorithms.
  • SEO training is provided to the students with the help of the advanced tools and techniques.
  • The live projects are given to each and every student for working and testing their knowledge on different topics of the SEO Course
  • We encourage our students to come up with their doubts (if any) so there is no confusion of any kind when it comes to the practical implementation of knowledge.
  • A relevant study material about the Search Engine Optimization course content is provided, including notes, PPTs, and live training room sessions.
  • We never step back from our responsibilities when it comes to providing backup classes to our students who missed any of the SEO training lectures due to certain reasons
  • We actually want our students to flourish in their life, therefore, kept the course fee as low as possible.
  • Furthermore, our exclusive EMI facility adds to their convenience as they can pay the fees in either 3 months or 7 months
  • We allow them to get SEO course training as per their convenience and comfort; therefore we have come up with weekends and weekdays batches.
  • With the 3-month internship, students won’t have to worry about seeking internships in companies. We will help them with the same.
  • The main concern of the students is getting a job and we’ll also assist them for placement in reputed companies. This has become possible due to our close relationships with MNCs and other well-established brands.