What is Digital Marketing Strategy?


What is Digital Marketing Strategy

Digital marketing is marketing of a service or a product through digital channels such as search engines, websites, social media, email and mobile apps. Starting from website designing to digital advertising, online branding, email marketing all these activities fall under the umbrella of digital marketing.

Digital Marketing Strategy consists of series of steps that help in achieving goals through online marketing. Digital marketing can work for any type of business in any industry. Through digital marketing one can find out its target audience and can earn the profit. A different Digital marketing strategy is created for different business.

Starting with Setting a goal, creating a Marketing Funnel, developing a call-to-action, Creating an Effective Lead Magnet, driving traffic all are the steps of creating a Digital Marketing Strategy for any business. Digital Marketing strategy depends on many factors, but two main factors are the type of business and type of audience. A best digital marketer knows that how each asset/ tactic can help him/her to achieve goals.

Some of the common assets are:

• Website

• Blogs

• Ebooks and whitepapers

• Infographics

• Interactive tools

• Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

• Earned online coverage (PR, social media, and reviews)

• Online brochures

• Branding assets (logos, fonts, etc.)

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Answers for your Queries
If i miss any of my classes? How will i be able to cover up the missing part to get with the level of batch? Will there be a charge for it?

You can attend the classes that you have missed in any of the upcoming batches. You just need to inform us to reserve a seat for you. And, there will not be any charge for it.


If i could not understand some of the topics well. Will I get a chance to attend those sessions on those subjects again? If yes will there be a charge for that?

Yes, you can get the training again in the upcoming batches if could not understand any topic. There will be no charge for it.


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Yes, we do provide placements. You get placed depending on your knowledge, skill and performance.


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Yes, you can pay in two installments(60% & 40%)

Digital Marketing

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"Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal Attention, Flexible Class Schedule, Live Training & In Depth Curriculum makes it a preferred choice over others"

Digital marketing course institute Anurup
Anurup, Marketing Head (Google Pixel)
Swati Gupta

Since I am a Senior Content Developer, I was already familiar with almost every aspect of Digital Marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with ETI and Udit Sir, I am confident of my knowledge of the subject matter.

I would gladly recommend him to everyonelooking for a career in Digital Landscape.


Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others.

Internet / Digital Marketing professionals are currently in high demand & Expert Training Institute is the right choice.


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