What is Google Analytics?


What is Google Analytics?

Google Analytics is the free offered services served Google itself which tracks the complete report of web traffic coming in on the site.¬¬¬¬ It is the first web analytics service launched in 2005 and gives the full insight of everyday visitors, likes, comments and the statistical report showing data according to a particular date of your web site. It is accessible only to administrator and to Google itself to monitor and keep an eye on regular statistics to have a better understanding of traffic on the site.


Explain The Process of Google Analytics

Google Analytics works by following these four steps: Collection, configuration, processing and configuration. It collects information on the website through its JavaScript code. After this, it refers each package of information as a ‘hit’ or ‘interaction’ of the user. Likewise, all the likes and hits are receiving by website to the number of times page gets viewed by a user.

Then, the next step is data processing by which it turns raw data into something useful.

Through configuration settings, data gets stored in the database that can’t be changed if inserted once.

Now, eventually one can access data from the web interface of Google Analytics through the given link www.google.com/analytics.

The Industry Scope of Google Analytics

As Google Analytics is the most widely use web analytics service employed by most internet users across the globe and has proved to be a trustworthy service. The insights Google Analytics offers contains the wealthiest amount of information about your site, your likes, visitors of site and where they come from. All these imperative information regarding visitors will help in increasing more conversions and can assist in add new customers on site.

Benefits of Google Analytics

There are myriad of advantages offered by Google Analytics service to your website. Have a look at a few of them that are listed below:

1. If you own Google Analytics service, you can view your customers on the site. You can firsthand talk to them if you want this may help in adding new customers on your site.

2. The regular statistical and analytical report of website traffic is very necessary to procure on. To keep a strict eye on the daily data is crucial to increasing conversions and other social media activities too.

3. Google Analytics can give you the comprehensible understanding of the effectiveness of your marketing efforts to optimize better sales and conversions.

4. Through Google Analytics one can easily Shopify its websites platform to have an e-commerce backdrop etc.

Professional Digital Marketing Program for
Entrepreneurs- Students - Professionals!


Which Category You Belong To?


Increase Your Chances Of Getting Jobs
About 18 Lacs Jobs Coming In Next 3 Years
15 Career Options For You To Start With
Get Certification Support In 4 Domains


Learn How To Market A Business
Generate More Leads Via Internet
Get Customers With Latest Tools
Sell Your Product On eCommerce


Add Most Demanded Skills To Your CV
Boost Your Salary Packages By Upto 30%
Improve Monthly Earnings As A Freelancer
Be A Part Of Fastest Growing Industry


Increasing Online Brand Awareness
Bringing Targeted Traffic To Website
Generate Potential Leads
Boost Sales With Limited Budget


"Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal Attention, Flexible Class Schedule, Live Training & In Depth Curriculum makes it a preferred choice over others"

Digital marketing course institute Anurup
Anurup, Marketing Head (Google Pixel)
Swati Gupta

Since I am a Senior Content Developer, I was already familiar with almost every aspect of Digital Marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with ETI and Udit Sir, I am confident of my knowledge of the subject matter.

I would gladly recommend him to everyonelooking for a career in Digital Landscape.


Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others.

Internet / Digital Marketing professionals are currently in high demand & Expert Training Institute is the right choice.


Check More

Trainees from