Simply put, growth hacking is a way to achieve quick growth by different means that could ridiculously stupid. It is more a mindset and toolset and the process involves experimenting with media platforms and business presentation to identify the most convenient and efficient ways to grow.
It wasn’t before 2010 that marketers come to know about growth hacking. Sean Ellis was the first growth hacker to present the idea and also to display it successfully. Next is Andrew Chen who took the idea to the world through his blog “Growth Hacker is the new VP Marketing”. He suggested that growth hackers be taken as a hybrid of marketer and coder. In 2012, Aaron Ginn defined growth hacking as an amalgamation of marketing data with curiosity and creativity. Another definition of growth hacking comes from the book Growth Hacking authored by Chad Riddersen and Raymond Fong. The book defines a growth hacker as a marketer dedicated to use all his resources and creativity for growth.
At the heart of growth hacking is focus on growth with every possible mean. The process can be understood with a case study of successful businesses that leveraged growth hacking for their business interests. Facebook, Pinterest, Dropbox, YouTube, Instagram, Groupon and Udemy are some of the businesses that are good examples of growth hacking process.
Growth hacking isn’t an alternative to digital marketing that has long term impact on growth and development. But it can be said that both the concepts are intrinsically linked to each-other.
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