What is MarketPlace Selling?


What is Marketplace Selling

Marketplace Selling is a local buying-and-selling game where different media channels are used for targeting customers. The eBay is a perfect example of online marketplace where anyone from anywhere can buy and sell anything. While eBay owns nothing, it offers everything. Similarly, there is Facebook that is a different type of marketplace.

Types of Marketplaces

The marketplaces can be divided into three categories according to their functionality. These are vertical, horizontal and global.


This marketplace sells products one type of products from varied sources. These ecommerce platforms are dedicated to specific products like jewelry, healthcare and beauty.


It offers products of different types but the products share similar characteristics. It has more options than vertical that is more focused on brands and branding


It is like a free port where any company can participate and also anyone from anywhere in the globe can view, rate and buy products.

Facebook Marketplace

Facebook has recently launched a new marketplace that is more like a venue that a facilitator. Here marketers can target customers and where buyers can explore options and buy products. Facebook maintain silence on the marketplace dealing. The buyers and sellers are free to negotiate the best price on Facebook neither charges for service and nor does it take any guarantee of either party.

Marketplace isn’t Ecommerce

All marketplaces are ecommerce sites but not all ecommerce sites are marketplaces. An ecommerce website has limited features, functionality and inventory but a marketplace is a much bigger concept. It works on two-way concept and follows long-tail marketing.

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