What is Mobile Marketing?

 

What is Mobile Marketing?

Mobile Marketing is the technique of marketing using a mobile device and provides customers with personalized information promoting goods, ideas and services and is time and location sensitive.

There are various types of mobile marketing. Some of them are as follows can be stated as follows;

Why You Need a Mobile Marketing Strategy

Your business needs a mobile marketing strategy for a similar reason that you need a PC and wi-fi get to – this is the age wherein we live! Stroll around any significant city and you'll discover something other than a couple of people with faces stuck to their cell phone screens. As per ongoing reports, 40% of clients' web time is spent on mobile gadgets, which means basically disregarding the ascent of mobile simply isn't an alternative.

What is SMS Marketing

Over the past few years, SMS marketing has become a useful tool as an advertising channel in some parts of the world.

What is MMS (Multimedia Messaging Service) Marketing

This form of marketing provides the potential customers a timed slideshow of audio, videos and delivered through the MMS or Multimedia Messaging Service

Application Based Marketing

Application usage has increased with high usage of the mobile phones and technological breakthrough in mobile marketing. Application based marketing allows direct advertising and commercialization all at once.

In- Game Mobile Marketing

The three trends in mobile phone gaming are as below;

1. Massive multi-player games

2. Real-time 3d games

3. Social networking games

QR Codes

It allows a customer to visit the web page with their phone’s camera, scanning a 2d image.

Industry Scope of Mobile Marketing

The digital marketing industry is booming at 30 percent growth rate while other industries are struggling at 5-10 percent growth rate. In the upcoming years, this will get bigger and better. Due to the high usage of the mobile phones by consumers it has become essential for the marketers to go digital. Mobile marketing is an important strategy that organizations are adopting to promote their products. The government even is using the same strategy to for their election campaigns and their policies.

Benefits of Mobile Marketing

Reach target audience

Mobile marketing allows you to reach the target audience and facilitates in providing direct communication with different customer groups.

Effective Two-way Communication

Consumers are attached to their phones and have a habit to keep it with themselves mostly throughout the day. Hence, it facilitates in building a strong relationship between customers and their favourite brands.

Mobile Campaigns at Lower Price

Since its setup and marketing preparation costs does not require a huge expense, hence it is better than other traditional methods. Mobile marketing also facilitates integration with other media channels such as social media, radio, tv, etc.

Accurate Customer Data

It is an effective way to maintain customers data through the phone numbers with unique IDs and also facilitates in keeping it updated and tracking as well.

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