What is Mobile Marketing?


What is Mobile Marketing?

Mobile Marketing is the technique of marketing using a mobile device and provides customers with personalized information promoting goods, ideas and services and is time and location sensitive.

There are various types of mobile marketing. Some of them are as follows can be stated as follows;

Why You Need a Mobile Marketing Strategy

Your business needs a mobile marketing strategy for a similar reason that you need a PC and wi-fi get to – this is the age wherein we live! Stroll around any significant city and you'll discover something other than a couple of people with faces stuck to their cell phone screens. As per ongoing reports, 40% of clients' web time is spent on mobile gadgets, which means basically disregarding the ascent of mobile simply isn't an alternative.

What is SMS Marketing

Over the past few years, SMS marketing has become a useful tool as an advertising channel in some parts of the world.

What is MMS (Multimedia Messaging Service) Marketing

This form of marketing provides the potential customers a timed slideshow of audio, videos and delivered through the MMS or Multimedia Messaging Service

Application Based Marketing

Application usage has increased with high usage of the mobile phones and technological breakthrough in mobile marketing. Application based marketing allows direct advertising and commercialization all at once.

In- Game Mobile Marketing

The three trends in mobile phone gaming are as below;

1. Massive multi-player games

2. Real-time 3d games

3. Social networking games

QR Codes

It allows a customer to visit the web page with their phone’s camera, scanning a 2d image.

Industry Scope of Mobile Marketing

The digital marketing industry is booming at 30 percent growth rate while other industries are struggling at 5-10 percent growth rate. In the upcoming years, this will get bigger and better. Due to the high usage of the mobile phones by consumers it has become essential for the marketers to go digital. Mobile marketing is an important strategy that organizations are adopting to promote their products. The government even is using the same strategy to for their election campaigns and their policies.

Benefits of Mobile Marketing

Reach target audience

Mobile marketing allows you to reach the target audience and facilitates in providing direct communication with different customer groups.

Effective Two-way Communication

Consumers are attached to their phones and have a habit to keep it with themselves mostly throughout the day. Hence, it facilitates in building a strong relationship between customers and their favourite brands.

Mobile Campaigns at Lower Price

Since its setup and marketing preparation costs does not require a huge expense, hence it is better than other traditional methods. Mobile marketing also facilitates integration with other media channels such as social media, radio, tv, etc.

Accurate Customer Data

It is an effective way to maintain customers data through the phone numbers with unique IDs and also facilitates in keeping it updated and tracking as well.

Professional Digital Marketing Program for
Entrepreneurs - Students - Professionals!


Which Category You Belong To?


Increase Your Chances Of Getting Jobs
About 18 Lacs Jobs Coming In Next 3 Years
15 Career Options For You To Start With
Get Certification Support In 4 Domains


Learn How To Market A Business
Generate More Leads Via Internet
Get Customers With Latest Tools
Sell Your Product On eCommerce


Add Most Demanded Skills To Your CV
Boost Your Salary Packages By Upto 30%
Improve Monthly Earnings As A Freelancer
Be A Part Of Fastest Growing Industry


Increasing Online Brand Awareness
Bringing Targeted Traffic To Website
Generate Potential Leads
Boost Sales With Limited Budget


"Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal Attention, Flexible Class Schedule, Live Training & In Depth Curriculum makes it a preferred choice over others"

Digital marketing course institute Anurup
Anurup, Marketing Head (Google Pixel)
Swati Gupta

Since I am a Senior Content Developer, I was already familiar with almost every aspect of Digital Marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with ETI and Udit Sir, I am confident of my knowledge of the subject matter.

I would gladly recommend him to everyonelooking for a career in Digital Landscape.


Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others.

Internet / Digital Marketing professionals are currently in high demand & Expert Training Institute is the right choice.


Check More

Trainees from