What is Online Advertising?

 
What exactly is Online Advertisement?

Online advertisement is a strategy to drive clients to your website and promote your product and services online and is a broad category of online marketing. This includes techniques as pay per click, search engine optimization, online video marketing, social media optimization, local online advertising, pop-up ads, banner advertising, email marketing. It focuses on seeking more and more web traffic and promoting your product efficiently and quickly.

Process:

Here are steps to create an effective online advertisement to market your products and service in the best way;

Determine the size of space of ad and number of impressions
The size, views and number of impressions attributes determine the amount that is being charged to the buyer when the ad is purchased.

Determine technology and ad content
Diagnose the relevant information added in the ad, the technology to implement is whether the ad is plain or animated. Whether images are to be chosen in jpg format or GIF. The more sophisticated the ad is, slower will be the loading of the web page.

Designing
Last but not least, implement the design on available ad space and with suitable technology.

Industrial Scope for Online Advertisements

With advanced IT capabilities, online advertisements are an emerging as well as promising field in India. Indians are well known for their multi-talents, the scope of online advertisers is getting bigger and bigger each day. The more you give hands to this field, more successful you will be.

Benefits offered by Online Advertisements

> Global access
> Affordable
> Large Target audience
> Better branding
> Quick promotion and response
> Easy to track and measure conversion
> Flexible Payment
> One step ahead and faster ROI
> Informative
> Engaging for the audience

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Anurup, Marketing Head (Google Pixel)
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Since I am a Senior Content Developer, I was already familiar with almost every aspect of Digital Marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with ETI and Udit Sir, I am confident of my knowledge of the subject matter.

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Anurup

Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others.

Internet / Digital Marketing professionals are currently in high demand & Expert Training Institute is the right choice.

 

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