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What is Online Reputation Management?

"First impression makes a lasting impression in the online world too". Prior to gathering information on anyone, the first step is to Google about them and then you are ranked according to what they found about you.

Online reputation management involves managing every details and feedback promoting positive content and blocking out the irrelevant information to get a healthy perception by the users whenever your website is being searched. It ensures your brand name reinforcement and gaining the trust of your clients as well.

Process description for Online Reputation Management

Here are 3 steps how Online Reputation Management process is implemented to get the best results;

Tracking and Monitoring
Keep an eye on comments, feedbacks, and shares. Regularly check the website so that any negative listings are visible timely and monitored to inculcate fresh content and censor the negative ones.

Evaluate and Interpret
Discuss with the team members about the comments and try to come out with a better idea.

Time to act
You can follow two approaches; Reactive approach for deciding what is to considered and what to ignore with the team members. The second option is to have a proactive approach that requires releasing positive articles, press release, messages and much more to suppress the negative ones.

Industry scope for Online Reputation Management

Online Reputation Management has become an important tool as everyone wants to be under the news driven environment with a positive image. A company image depends on how people perceive their services. Big industries have a separate department that ensures building up the reputation with potential clients.

Online Reputation Management Advantages:

> Positive brand image
> Provides higher profits
> Tracking competitor business
> Gives positive online reputation
> Providing customer satisfaction and loyalty

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Swati Gupta

Since I am a Senior Content Developer, I was already familiar with almost every aspect of Digital Marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with ETI and Udit Sir, I am confident of my knowledge of the subject matter.

I would gladly recommend him to everyonelooking for a career in Digital Landscape.


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