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Pay Per Click(PPC)

PPC, what is it?

Ever noticed the advertisements displayed on the side of search results on Google and Yahoo? If you have then you know what PPC or a Pay Per Click advertisements are. It is a set of tactics where publishers are paid by the website owner or advertiser for every single click on the online advertisement. This technique of marketing is used widely to remain in touch with the clients and promoting their products as well as additional services on a large scale. More the number of clicks/reviews, more you get payment.

How is a Pay Per Click strategy executed?

The process of PPC advertisement takes into consideration the following steps:

> Setting up an account
> Researching business goals and target audience
> Keywords research
> Initiating the budget
> Monitoring ad variations
> Incorporating creative ideas
> Implementing settings
> Landing pages
> Testing and final touch up

Industry scope for Pay Per Click

> Zeal for search and internet marketing
> Knowing the marketing requirements and implementing it to achieve clients goal.
> Identifying and resolving the arising as well as existing problems by thinking creatively and efficiently
> Eloquent thoughts and points
> Dealing with multi-tasking atmosphere
> High levels of integrity and autonomy
> Exceptional analytical, organizational, project management as well as time management skills


This simple concept of PPC advertisement has got its advantages. Let's shine a light on some of them:

> Payment as soon as the person clicks on the link
> Gives a great online exposure
> Setting of budget to control cost
> Right time to propel the required target audience
> Instant Results
> Enlarge the search engine ranking for your business
> Other marketing channels in the limelight

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Swati Gupta

Since I am a Senior Content Developer, I was already familiar with almost every aspect of Digital Marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with ETI and Udit Sir, I am confident of my knowledge of the subject matter.

I would gladly recommend him to everyonelooking for a career in Digital Landscape.


Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others.

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