What is PPC (Pay Per Click)

Ever noticed the advertisements displayed on the side of search results on Google and Yahoo? If you have then you know what PPC or a Pay Per Click advertisements are. It is a set of tactics where publishers are paid by the website owner or advertiser for every single click on the online advertisement. This technique of marketing is used widely to remain in touch with the clients and promoting their products as well as additional services on a large scale. More the number of clicks/reviews, more you get payment.


What is Google Ads?

Google Ads (formerly known as Google AdWords) is the single most popular PPC advertising system in the world. The Ads platform enables businesses to create ads that appear on Google’s search engine and other Google properties.

Google Ads operates on a pay-per-click model, in which users bid on keywords and pay for each click on their advertisements. Every time a search is initiated, Google digs into the pool of Ads advertisers and chooses a set of winners to appear in the valuable ad space on its search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad campaigns, as well as the size of their keyword bids.

How is a Pay Per Click Strategy Executed?

The process of PPC advertisement takes into consideration the following steps:

1. Setting up an account
2. Researching business goals and target audience
3. Keywords research
4. Initiating the budget
5. Monitoring ad variations
6. Incorporating creative ideas
7. Implementing settings
8. Landing pages
9. Testing and final touch up

Industry Scope of Pay Per Click

1. Zeal for search and internet marketing
2. Knowing the marketing requirements and implementing it to achieve clients goal.
3. Identifying and resolving the arising as well as existing problems by thinking creatively and efficiently
4. Eloquent thoughts and points
5. Dealing with multi-tasking atmosphere
6. High levels of integrity and autonomy
7. Exceptional analytical, organizational, project management as well as time management skills

Benefits Of PPC (Pay Per Click)

This simple concept of PPC advertisement has got its advantages. Let's shine a light on some of them:

1. Payment as soon as the person clicks on the link
2. Gives a great online exposure
3. Setting of budget to control cost
4. Right time to propel the required target audience
5. Instant Results
6. Enlarge the search engine ranking for your business
7. Other marketing channels in the limelight

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