What is SEO?


What is SEO In 2019 | Search Engine Optimization

Search Engine Optimization shortly abbreviated as SEO is a technique used for publicizing your web page or blog and enhancing the visibility by blending with searching elements. It drives traffic to your website with certain parameters inculcated in your web page and consists of the following two areas:

On-page SEO Optimization

On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals. This one comprises of the web page including HTML coding, content, and images.

Off-page SEO Optimization

Offpage optimization refers to all the measures that can be taken outside of the actual website in order to improve its position in search rankings. These are measures that help create as many high-quality backlinks (incoming links) as possible. Off-page optimization contains backlinks that point to the pre-optimized site.


SEO Process Description:

For an SEO to give the top boost and large scale traffic to your corporate or personal webpage, the following steps must be followed;

1. Research

It includes searching of precise keywords for optimization and analyzing it with your competitors list.

2. Reporting and Goal Setting

Goals should be in context with the business objective that are reported time to time.

3. Content is King

Take in high quality, well researched and well-framed content in your website to increase ranking.

4. Page Optimization

1. Ideal page titles
2. Text based navigation
3. Note on position of keywords
4. Build in sitemap
5. Add ALT tag for images and meta content
6. Clean up the code

5. Social and Link Building

Promotion of your website to increase your outreach.

6. Follow-up Reporting and Analysis

Consider social signals, rankings, site traffic levels and other reports to measure your goal reach.

What is the Industry Scope for SEO (Search Engine Optimization)

SEO is an excellent tool to boost your career opportunities to linguists, MBA, BBA, Statisticians and creative writers. It is a boon for all those possessing good analytic skills, ability to research, are updated with the latest trends and an appreciating marketing strategy. SEO proves to be a great platform to raise their skills and emerge out as an SEO expert.

Benefits of SEO (Search Engine Optimization)

1. Reinforce strategy
2. Increased traffic to your website or blog
3. Enhanced competitive approach
4. Revamp branding and marketing positioning
5. More desirable return on investment
6. Measurable Control and expedite responsiveness

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