What is SEO?

 
SEO, what is it?

Search Engine Optimization shortly abbreviated as SEO is a technique used for publicizing your web page or blog and enhancing the visibility by blending with searching elements. It drives traffic to your website with certain parameters inculcated in your web page and consists of the following two areas:

On-page optimization
This one comprises of the web page including HTML coding, content, and images.

Off-page optimization
Off-page optimization contains backlinks that point to the pre-optimized site.

SEO Process Description:

For an SEO to give the top boost and large scale traffic to your corporate or personal webpage, the following steps must be followed;

Research
It includes searching of precise keywords for optimization and analyzing it with your competitors list.

Reporting and Goal Setting
Goals should be in context with the business objective that are reported time to time.

Content is King
Take in high quality, well researched and well-framed content in your website to increase ranking.

Page Optimization
1. Ideal page titles
2. Text based navigation
3. Note on position of keywords
4. Build in sitemap
5. Add ALT tag for images and meta content
6. Clean up the code

Social and Link Building
Promotion of your website to increase your outreach.

Follow-up Reporting and Analysis
Consider social signals, rankings, site traffic levels and other reports to measure your goal reach.

What is the Industry scope for SEO

SEO is an excellent tool to boost your career opportunities to linguists, MBA, BBA, Statisticians and creative writers. It is a boon for all those possessing good analytic skills, ability to research, are updated with the latest trends and an appreciating marketing strategy. SEO proves to be a great platform to raise their skills and emerge out as an SEO expert.

Benefits:

> Reinforce strategy
> Increased traffic to your website or blog
> Enhanced competitive approach
> Revamp branding and marketing positioning
> More desirable return on investment
> Measurable Control and expedite responsiveness

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