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Search Engine Optimization(SEO)

SEO, what is it?

Search Engine Optimization shortly abbreviated as SEO is a technique used for publicizing your web page or blog and enhancing the visibility by blending with searching elements. It drives traffic to your website with certain parameters inculcated in your web page and consists of the following two areas:

On-page optimization
This one comprises of the web page including HTML coding, content, and images.

Off-page optimization
Off-page optimization contains backlinks that point to the pre-optimized site.

SEO Process Description:

For an SEO to give the top boost and large scale traffic to your corporate or personal webpage, the following steps must be followed;

It includes searching of precise keywords for optimization and analyzing it with your competitors list.

Reporting and Goal Setting
Goals should be in context with the business objective that are reported time to time.

Content is King
Take in high quality, well researched and well-framed content in your website to increase ranking.

Page Optimization
1. Ideal page titles
2. Text based navigation
3. Note on position of keywords
4. Build in sitemap
5. Add ALT tag for images and meta content
6. Clean up the code

Social and Link Building
Promotion of your website to increase your outreach.

Follow-up Reporting and Analysis
Consider social signals, rankings, site traffic levels and other reports to measure your goal reach.

What is the Industry scope for SEO

SEO is an excellent tool to boost your career opportunities to linguists, MBA, BBA, Statisticians and creative writers. It is a boon for all those possessing good analytic skills, ability to research, are updated with the latest trends and an appreciating marketing strategy. SEO proves to be a great platform to raise their skills and emerge out as an SEO expert.


> Reinforce strategy
> Increased traffic to your website or blog
> Enhanced competitive approach
> Revamp branding and marketing positioning
> More desirable return on investment
> Measurable Control and expedite responsiveness

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Why People Want To Learn Digital Marketing?
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Freshers/Graduates or Post Graduates who are looking to make their career in the field of online marketing & advertising.

1. Add a certified online training experience in your resume.

2. Get a competitive edge over peers.

3. Get preference in interviews over just degree holders.

4. Better growth prospects once you get into job.

5. Fastest growing industry.

Working professionals in the field of IT or Marketing gets an opportunity to add (+) web/online marketing experience in their resumes & hence better jobs & salaries.

1. Upgrade your resume

2. Better paying jobs

3. Work as Freelancer or start your own business as a marketing agency & work with reputed brands directly.

1. Business owners who do not want to rely on other marketing professionals to take their businesses to new heights.

2. Become self proficient in marketing techniques

3. Generate business leads on your own

4. Increase online presence of your business

5. Brand creation and management


1. You can work whenever you want

2. You can work from where ever you want

3. You can be your own boss

4. Have much higher Income Potential

5. Take benefit of tax deductions

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Duration: 128 Hours | Fees: 29,950

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Swati Gupta

Since I am a Senior Content Developer, I was already familiar with almost every aspect of Digital Marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with ETI and Udit Sir, I am confident of my knowledge of the subject matter.

I would gladly recommend him to everyonelooking for a career in Digital Landscape.


Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others.

Internet / Digital Marketing professionals are currently in high demand & Expert Training Institute is the right choice.


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