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Social Media Optimization(SMO)

About Social Media Optimization

Social media optimization also known as SMO was created to attract influx through social media by different methods including bookmarking, social media networks etc. With time, the value of SMO has increased to manifolds as it is used to improve the performance of SEOs. Undoubtedly it can be said that better the SMO, more it will draw influx through search engines and social media criterions.


The main aim for any web developer or web owner behind using Social Media Optimization is to draw traffic. If one can use it cautiously and carefully, then social media can prove to be a boon for improving the organic search of the sites.

Industrial Scope for Social Media Optimization

The better the social media strategy of a company, the better will be its marketing as SMO and SEO are intertwined together. It is a proven fact that the lesser the investment of a business regarding the social media optimization the slower will be its growth.

Benefits offered by Social Media Optimization

Social media marketing offers many advantages to the users, which can be stated below;

> SMO can be used both in real as well social life by anyone be it a commoner or technically skilled person.
> Social media optimization connects all your accounts of social media in a tightly knitted, constant stigmatized chain and points your customers to the direction where you wish them to head.
> It helps to enhance the functionality of your SEOs.
> Attract more potential customers to your site.
> It gives strength and publicity to your brands and products.
> The better the SMO, more visible it will be online.

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Swati Gupta

Since I am a Senior Content Developer, I was already familiar with almost every aspect of Digital Marketing, yet I wanted in-depth understanding in the subject matter. This is the reason I joined ETI and I never regretted my decision. After my 3 month stint with ETI and Udit Sir, I am confident of my knowledge of the subject matter.

I would gladly recommend him to everyonelooking for a career in Digital Landscape.


Expert Training Institute is one of the best institute in Delhi NCR providing detailed program in Internet Marketing. Personal attention, flexible class schedule, live training & in depth curriculum makes it a preferred choice over others.

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