✅✅👍Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

✅✅👍Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

    1. Online advertising is always less expensive than traditional media
    2. Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once a month at a fixed amount
    3. Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data ✅✅
    4. Traditional media generates exposure, but online advertising campaign can guarantee sales

The Correct answer is:

Traditional media is not always measurable, but online campaigns are highly measurable and you can analyze your click data

Explanation

You can set a budget for your TV, print, and radio advertising campaigns but you can’t measure the effectiveness correctly. Whereas, in an online campaigns you can not only set the goal but also check the effectiveness of the marketing efforts. You can measure your ROI with every spent.

 

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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