James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups.

James has a campaign for an online training course and wants to understand how his campaigns are driving course sales and lesson sign-ups. What information can he learn from conversion tracking? (Choose 2)Q

  1. How many liked the ad
  2. How many people saw the ad
  3. How many people sign up for lessons after seeing the ad
  4. Which age group and gender is more likely to sign up for a course after seeing the ad

Correct answers are:

  1. How many people saw the ad
  2. How many people sign up for lessons after seeing the ad

Explanation:

How many people saw the ad, it can be analyzed under the view-through conversion metric. This metrics is enabled only if you have implemented conversion tracking code. No. of sign-up is treated as a number of conversions.

Read more herehttps://support.google.com/adwords/answer/6270625

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

Leave a Reply

Your email address will not be published. Required fields are marked *