Infographics can be quite helpful in generating leads through social media. An interesting fact regarding infographics is that these are very attractive and also they can push the viewers to click on the action buttons better than any other piece of content.
1) Create an interesting infographic to make an offer
The usual process of lead generation for websites is to use downloadable content or offer a free trail of product/service offered. What you should do is to select the best offer and find different ways for promoting the offer.
For instance, you can make a list of 10 biggest advantages or interesting things about the offer. Start with counting the problems it can solve or give a glimpse of the info it provides. Go on listing helpful tips; statistics it contains and the solutions it can offer.
The infographic created could be an excellent lead generation tool, if you are able to make it a document of change. Here you need to be as creative as you can.
2) Use all the design resources available
Creating an infographic is an artwork for which you need an experienced designer but never mind if your designer is busy with other work or you don’t have one. There are many resources that provide readymade infographic templates for content creation.
Some websites provide free package of templates in PowerPoint. You only need fitting the information you want to service in the pieces of infographic. Since it is customizable, you don’t have to worry about doing much editing and adjusting on the template.
Websites like Canva and Vennagage offer free and paid infographic content templates. Free templates are quite attractive but you can upgrade your content with paid version of the template. Paid template comes with advance features.
3) Write a blogpost to promote the infographic
What after creating a compelling infographic? How would you publish the attractive piece of visual content, you have created after many efforts? You will publish it on your site but the best way is to write a blogpost keeping the infographic in mind and publishing it in the post. Let the infographic speak for itself and use the post only as a platform for the content.
Write an introductory paragraph above the image and one para in conclusion. And relate the title directly to the infographic. Keep two factors in mind while writing and optimizing the title:
- Targeted viewers should be able to find the blog in organic search results
- Infographics work well on social media. You should share the content on social platforms but a strong title is a prerequisite to make the infographic acceptable to social media enthusiasts
4) Add call-to-action in the blogpost and link it to the offer
The blog will get viewers and the infographic will encourage the viewers to click on the call-to-action button. You should be ready to take the visitors to a landing page where you can provide more information to the viewers interesting in the offer. Learn more about how to create a CTA and link it to the business offer.
5) Help viewers in sharing the infographic on social media
Sharing the info is also an action that can generate leads. Add social buttons to the blog post and in this way make it user-friendly. Also consider converting the infographic sections into tweetable images. There are many tools that can help in making the visual content Twitter friendly.
Lead generation accounts for a considerable amount of digital marketing and using infographics is the most economical way of boosting lead generation. But results depend on how you present and promote your infographic. Your objective should be not only to create a beautiful infographic content but also to promote the content on social media.