A Client Is Asking You Why He Should Evaluate The Number Of Clicks On His Search Ads Relative To The Number Of Impressions Received. What Should You Tell Him?

  1. He can better understand what happens after potential customers click his ads

  2. He can get an idea of how many people who’ve seen his ads actually became customers

  3. He can better understand whether potential customers find his ads appealing

  4. He can get an idea of how many people double clicked his ads

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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