A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

A running shoe company wants to reach “avid marathon runners” instead of just “sports fans”. Which targeting method should this advertiser use?

  1. Affinity audiences
  2. Custom affinity audiences
  3. Demographic targeting
  4. Managed Placements

Correct Answer:

Custom affinity audiences

Explanation

With custom affinity audiences, you can create audiences that are more tailored to your brands, compared to our broad, TV-like affinity audiences. For example, rather than reaching Sports Fans, a running shoe company may want to reach Avid Marathon Runners instead.

https://support.google.com/partners/answer/2454017

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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