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Amazon SEO Strategy and Search Term Optimization in 2019

Amazon SEO Strategy and Search Term Optimization in 2019

Amazon SEO – You probably know that Amazon is one of the largest online marketplaces for users. Generally, people can use Amazon in two ways. Either for online shopping or selling.

So if you’re an existing seller or just starting out, this article will help you expand your business and reach more potential customers. All you need is some knowledge about the basics of Amazon and SEO Tips and strategy to transform your site into a potential brand.

Right now on Amazon, more than 2 Million sellers are selling their products and competing with each other. So in this massive crowd of sellers, how would you get your piece of the pie?

The answer is ” By SEO Strategy and Search Term Optimization”. But don’t rely only on SEO and Amazon Search optimization. There are other factors that you should know about Amazon to run your business successfully.

Let’s talk about the things you need to know before you jump into the vicious currents of Amazon (pun intended 😉).

Understanding The Basics First

Many people get excited about selling online and do not pay attention to the basics of Amazon. Basics become crucial, especially when you’re a beginner.

Amazon offers two programs for sellers

  • Individual Seller Account
  • Professional Seller Account

Individual Seller Account does not incur any monthly charges but Amazon deducts some percentage from each sale you make and pays you the remaining money after you ship the item to the buyer.

You can only send 40 products a month from your account!

On the other hand, if you sign up for a professional plan, it will cost you $40/month plus a percentage on each sale. Here you will have the benefits of Amazon Prime.

Amazon Prime is a service that helps you ship your products to Amazon fulfillment centers. The rest of the packaging & shipping process along with any issues that may occur will be handled by them.

So after having some basic knowledge, let’s move to the central and most crucial point which is SEO and Amazon Search Optimization

Most of the sellers fail in their first two months because they don’t have any idea about the SEO Strategy & Search Term Optimization of Amazon. They assume that just adding the product on Amazon is enough and wait for it to rank organically. As you know that there are more than 2 million sellers out there, so without SEO and search term optimization, there is no way your business grows on a platform like Amazon.

When you add a product, Amazon’s algorithm searches for the title, description, tags and then ranks it accordingly. So, If you don’t pay attention to the content of your product, then your product is not going anywhere.

Let’s assume that you sell backpacks and there are already 2,000 sellers on Amazon with the same products. More than 94% of buyers buy products from the first 5-6 results. How would you sell if your product appears at last?

Finding Keywords

SEO strategy always begins from useful keyword research and you can use keyword research tool for this. You have to have a keen eye to know what Amazon buyers are searching for. Once you have listed relevant keywords, your goal must be to place them in the product’s title, description, and in the search terms.

So How You Can Find Keywords?

Find Keywords Using SEMrush

SEMrush is a great tool to find compelling, relevant keywords for your product. It’s essential because your SEO strategy must begin by writing down all the keywords and phrases that a customer might enter to find your product. This tool makes it easier for you, all you need to do is enter keywords in SEMrush, and it will provide you with a list of related terms.

 

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Now filter those keywords into a separate sheet ranking them according to search volume and CPC (cost per click) to help yourself in determining the budget when you begin advertising.

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Use Amazon Auto-Fill

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Using Amazon’s search bar is the easiest way to get more suggestions on the keywords. But before taking ideas from the search bar, you need to do the following task:

Clear your browser’s cache (so it does not show terms based on your previous searches)

Now enter your initial search term into Amazon search bar, and it will auto-fill suggestions. You can use those suggestions to determine what buyers are searching for on Amazon.

Search Terms Optimization

Your search term field should not be overlooked. Amazon allows you to add 250 characters to be indexed. Your strategy must be close to that limit. You should use all the strong search terms that you haven’t already used in the title. Instead of repeating the keywords, you should use stemming (-ing, and, etc.). Try to keep search term characters as lowercase.

Take your time while optimizing your search term and also pay attention to the search volume. If you do not optimize your search term, it’s not likely to be found. So adding additional related terms will help your potential audience to find you easily.

Make sure your products are indexing on Amazon

Make Use of Market Hustle

It’s a tool that lets you know if Amazon has indexed your products based on the keywords you use. Just type in your product’s “Asin number” along with selected keywords and click on Analyze. It will generate a report that’ll inform you that which keyword is showing on the search result.

If your keyword is not showing in that search result, then no one will be able to see and purchase your product by typing that specific keyword. It will result in the loss of all the traffic that is linked to the keyword and in turn take a hit at your sales.

But how do you index a product that is missing despite doing everything?

Make use of Helium10

To index your product on the missing keywords, make use of Helium10. It’s a tool that helps you re-organize your keywords by providing you with an in-depth analysis of the KWs you use. It also provides you with traffic-pulling keywords and all you need to do is copy those keywords from Helium10, go to your listing and add them in backend, title, and anywhere you find it effective.

After doing this, give the Amazon system about 15-30 minute time and then see if your product is showing for those keywords. If yes, it means customers will start seeing you for those search terms and your sales will boost.

So How Does Your SEO Strategy is Going On Amazon?

Since Amazon is one of the largest marketplaces for sellers, many people are integrating their sites with Amazon and expanding their businesses. It is better to give your Amazon store a try rather than giving up too quickly.

However, if your personal efforts reap no results and you’re facing hard times with your Amazon profile visit HTML Pro SEO Services in NewYork. The organization helps businesses to achieve BIG!

 

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Vincent Klyn (Guest)

Vincent Klyn is a content marketer at HTML Pro - Best SEO services agency in NYC. He covers the latest topics related to technology and Digital Transformation and aims to provide the audience with the best solutions. He is also an avid blogger and a comic book fanatic.
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