the Quality Scores for the keywords in that ad group
the Quality Score for the same ad on Google and the Google Search Network
The Display Network partners on which the ad is eligible to show
whether an ad is eligible to enter the ad auction
- For advertisers bidding on maximum CPC basis, Quality Score on the Display Network is evaluated on the:
- Which automatically optimizes both targeting and bidding based on conversion history to help find additional conversions for Display Network campaigns?