An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

An e-commerce client wants her campaign to be more profitable. After calculating this client’s total profits from Google Ads, what can you do to start maximizing results for profit?

  1. Test different cost-per-click (CPC) bids
  2. Test only one version of your ad text
  3. Lower the cost-per-click (CPC) bids and increase the budget
  4. Delete keywords that are generating the most clicks

Correct answer is:

Test different cost-per-click (CPC) bids

Explanation

There are four steps to profit driven bidding in AdWords:

  • Define a formula that calculates total profits from AdWords.

Why: You need a formula to measure and optimize for profit in AdWords.

  • Run a broad-scale manual bid test.

Why: Get an edge in the auction by finding profitable bid opportunities faster than others can.

  • Evaluate results and measure your profit.

Why: Identify areas for improvement as you analyze results.

  • Use automation to adjust your bids.

Why: Free up your time so that you can focus on other strategic priorities.

Read more here: https://support.google.com/adwords/answer/6167149?hl=en

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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