An Online Women’s Clothing Retailer Uses Conversion Tracking To Track Orders And Wants To Assess The Value Of Mobile On Sales. To Evaluate How Mobile Is Driving Purchases, You Should Consider Reviewing The:

  1. path length report to see if most sales occur after 1 click on the retailer’s ad from a mobile phone

  2. path length report to see if most sales occur after multiple clicks on the retailer’s ad from a mobile phone

  3. cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel

  4. cross-device attribution reports to see if people click the retailer’s ads on a mobile phone during the sales funnel

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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