How To Build Links That Drive Traffic?

Link building is hard work and there is no shortcut to building traffic driving links. But you can do one thing that is to make sure that each link adds value to your SEO.

Here’s how you should make a successful link building strategy

 Identify link partners

In order to get traffic driving links, you need finding sources. The most common ways of searching link sources are doing competitor research and involving influencers.

Start with competitor research as it is the best way to find quality sources that work. See where from your competitors are getting links with a tool like SimilarWeb. This tool will give details of the referral websites linking to your competitors and also there are tools that can even provide details of traffic generated by the referral links.

When you’ve publishers that are giving traffic to your competitors, you can start investigating each link to determine its value and the worth of linking partner. Each link should go through a litmus test so that you can provide valuable resources to your visitors. Finally, you should rate publishers according to their link quality and start approaching them for links.

Look for more sources

Competitor research can certainly provide valuable link sources but the objective of collecting traffic driving links remains incomplete until you have all the resources that can in anyway connect you to the platforms from where you can expect links.

Google Search for the terms your site is ranking for can give details of the top ranking sites for those terms. These sites can become your link partners, if you approach those webmasters with a link request. Here is a light of hope as some websites are actually vertical-specific directories and they give both free and sponsored links. But care should be taken when linking to a directory as it could be a spammy site developed only for SEO purpose. But directories like TripAdvisor and Yelp shouldn’t be missed.

Content publishing

It is easier to get links in exchange for content that websites need. Another great idea to get quality links is through guests posts. Tools like BuzzSumo would help you find social influencers who you can approach for links for exchange of guest posts. There are many influencers that accept posts from guests and they can be contacted through their social channels and emails.

The byline link or the author page in guest posts is really a great source of quality links. You should try finding more guest posting opportunities to collect links that give traffic. For example take community forums where you can make posts and get links. Similarly there are influencers willing to partner with brands. If you can find a partner that can share his influence with your brand by reviewing and rating your offers; it would be a big help.


The job isn’t over with finding sources as you need to be careful in your approach to link building. Since you’re using content generated links, you need to be very careful with quality of your content. It has to be valuable for viewers. Also you need taking care of Google guidelines regarding link building.

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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