“Process of driving traffic through social networking platforms is called social media marketing”
Let’s See Social Media From Close
There are many platforms and each platform has different advantages and functionality. If you look at Twitter, you’ll find that it is a great media for short and crisp messages. With a message, you can tweet pictures and videos but if you want to publish a full-blown post then you need using Facebook that provides more space than Twitter.
The social media marketing involves sharing content on social networking websites. And the content could be in the form of messages like Tweets, Facebook posts, Pinterest images and LinkedIn articles. Also it could be a news report, business offer, product launch or feedback on popular things. In short, you need creating the content that interests your targeted audiences and also that can feed the content hungry search engines.
Objective Of SMM
- Boost social media ranking
- Impact search result pages
- Build online reputation
- Drive targeted traffic to websites
- Get quality backlinks
- Stay in touch with customers
- Provide customer service
Advantage of SMM
It is advantageous for all but some businesses can take more advantages of SMM than others. Every business including retail, reality, healthcare and hospitality can connect to their targeted audiences on social media. But it is e-commerce that is the biggest gainer on social media. Online stores can make business offers on their social pages and in this way attract clients.
Today SMM is a part of digital marketing but some marketers get confused about social media. They take social media to be Facebook and Twitter. These are the largest social networking sites but these platforms don’t suit to every need. If you aren’t optimizing Pinterest then you’re missing an opportunity.For social media marketing, you need a definite strategy.