What Is Social Media Marketing?

“Process of driving traffic through social networking platforms is called social media marketing”

Let’s See Social Media From Close

There are many platforms and each platform has different advantages and functionality. If you look at Twitter, you’ll find that it is a great media for short and crisp messages. With a message, you can tweet pictures and videos but if you want to publish a full-blown post then you need using Facebook that provides more space than Twitter.

Understanding SMM

The social media marketing involves sharing content on social networking websites. And the content could be in the form of messages like Tweets, Facebook posts, Pinterest images and LinkedIn articles. Also it could be a news report, business offer, product launch or feedback on popular things. In short, you need creating the content that interests your targeted audiences and also that can feed the content hungry search engines.

Objective Of SMM

Advantage of SMM

It is advantageous for all but some businesses can take more advantages of SMM than others. Every business including retail, reality, healthcare and hospitality can connect to their targeted audiences on social media. But it is e-commerce that is the biggest gainer on social media. Online stores can make business offers on their social pages and in this way attract clients.


Today SMM is a part of digital marketing but some marketers get confused about social media. They take social media to be Facebook and Twitter. These are the largest social networking sites but these platforms don’t suit to every need. If you aren’t optimizing Pinterest then you’re missing an opportunity.For social media marketing, you need a definite strategy.


Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

One thought on “What Is Social Media Marketing?

  • Jun 28, 2018 at 7:30 am

    Hello, Social media marketing is a biggest and cheapest marketing to promote your product in front of your relevant audience means your targeted audience. If your business is small and you want to take on the next level to create a social profile now and start social marketing. Social media will help you in your business and increase your popularity as well. facebook, Instagram, Linkedin, Twitter, and many more sites which you can try. Thanks for this.

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