Conversion Optimiser can help drive conversions by using your conversion history and:

Conversion Optimiser can help drive conversions by using your conversion history and:

Conversion Optimiser can help drive conversions by using your conversion history and:

  1. cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely
  2. cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely
  3. cost-per-acquisition (CPA) goals to raise your bid when a conversion is more likely
  4. cost-per-click (CPC) goals to raise your bid when a conversion is more likely

Correct answer is:

cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely

Explanation: 

Target CPA bidding uses your conversion tracking data to avoid unprofitable clicks and get more conversions at a lower cost. Based on your campaign’s history of conversions, Target CPA bidding automatically finds the optimal cost-per-click (CPC) bid for your ad each time it’s eligible to appear. It sets higher CPC bids for more valuable clicks and lower CPC bids for less valuable clicks.

Read more here: https://support.google.com/adwords/answer/2390684?hl=en
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Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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