focuses on getting customers to complete an online purchase
automatically gives you personal details about the people who convert
shows you which ads lead to customer actions that have value for your business
measures trends relating to the search terms people have used before seeing your ad
- All Other Things Being Equal, If You’ve Set A Maximum Cost–Per–Click (Max. CPC) Bid Of USD $1 For Your Ads, And If The Next Most Competitive Bid Is USD $0.50 For The Same Ad Position, What Is The Actual Amount You’d Pay For That Click?
- Small-Business Owner Marcos Set Up His Google Ads Campaign By Thinking Of “Obvious” Keywords Off Of The Top Of His Head. What’s One Way He Might Improve Them?