Conversion Tracking helps you improve the return on investment (ROI) from your online advertising because it:
- measures trends relating to the search terms people have used before seeing your ad
- focuses on getting customers to complete an online purchase
- shows you which ads lead to customer actions that have value for your business
- automatically gives you personal details about the people who convert
Correct answer is:
shows you which ads lead to customer actions that have value for your business
Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your business, or downloaded your app. When a customer completes an action that you’ve defined as valuable, these customer actions are called conversions.