The projected maximum cost-per-click (max. CPC)
The minimum amount needed to maintain a higher rank than the rank held by the next-highest bidder in the auction
The average amount needed to make the ad appear somewhere on the page
The average amount charged each time someone clicks on his ad
- Jonathan, Who Has A Bay Area Sailing Excursion Business, Notices That His Text Ads Show Below A Competitor’s In Search Results When People Enter Keywords Like “Sailing Excursions On San Francisco Bay.” Which Automated Bid Strategy Could Help Him Attain The Top Position?
- You Have A Food Truck And Want To Reach People Who Are Nearby On Their Mobile Phones. Your Maximum Cost-Per-Click (Max. CPC) Bid Is US$1. You Set A Mobile Bid Adjustment Of +20% And A Location Bid Adjustment Of +50%. What’s The Final Bid Amount?