There is no purpose to linking back to what the client said
It shows the client that the solution is customized to her situation
It gives you an advantage in negotiating with the client
To let the client know you are the expert
- Daley Is Managing Multiple Google Ads Accounts For A Grocery Store Chain And Using Conversion Tracking. What Might Make Her Daily Google Ads Tasks Simpler?
- Data Shows That Your Client’s Ad That Appears To People In San Francisco Gets 120 Conversions At A Cost Of US$1200 And Cost-Per-Acquisition (CPA) Of US$10, While Ads Showing In Houston Get 70 Conversions At A Cost Of US$1400 And CPA Of US$20. If You Have A CPA Goal Of US$12, What Bid Adjustment Would You Set For Each Location?