“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

“Engagement” with a Lightbox ad on a mobile phone or tablet is achieved when someone:

  1. hovers their finger over the ad for at least 2 seconds
  2. watches the ad for at least 2 seconds
  3. expands or interacts with the ad
  4. watches the ad twice in a rob

The correct Answer is:

expands or interacts with the ad

Explanation

engagements are charged when the user engages with the ad. For expandable ad spaces, “user engagement” means that the user hovers, clicks, or taps to expand and the ad has time to load and be seen. For pre-expanded ads (like interstitials), “user engagement” means that the user interacts with the ad after it displays.

Read more here: https://support.google.com/adwords/answer/6379520?hl=en&ref_topic=3121943

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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