Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts.

Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts.

Haley’s client wants to drive sales of her new cookboook that’s about gluten-free desserts. If Hayley sets up a Display Network campaign that targets potential customers using keywords and topics and the “Target and bid” setting, her client’s ads can show when:

  1. only the keywords match
  2. only the topics match
  3. the keywords and bid match
  4. the keywords and topics match

The correct Answer is:

the keywords and topics match

Explanation

You can use topic targeting in combination with keyword targeting — which lets you choose the keywords that should trigger your ad to show.

Read more here: https://support.google.com/partners/answer/2769377

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

Leave a Reply

Your email address will not be published. Required fields are marked *