Internet marketers often limit their sources for PR and link building. It is so because they don’t look beyond their computers and the web. When it comes to PR development and link building, you need to be creative and inventive. There are infinite sources you can use to place your PR hooks and get quality links.
Here I’m sharing 4 great ways to build PR and build links for your business
1# Use everything you’ve
Assets you’ve at your disposal could open a goldmine of opportunities for PR and link building, if you know how to take advantage of those assets. It is worth spending some time on digging the resources and listening to your associates.
Let’s see how you can dig resources and take advantage of opportunities
a) Generate interest of your associates in marketing. Encourage your team members to think out of the box and give fantastic comments.
b) You can become an expert on the subject you understand and start giving lessons to others. Make an expert profile on social media to interact with your audiences.
c) Mine the existing data resources like contact details of customers and latest market trends. You can create interesting news stories from the data.
Keep looking for more resources and also learn taking advantage of the comments, data and information available through resources.
2# Borrow ideas
There is no harm in utilizing data available in public domain. If you look around, you will find plenty of sources that can provide interesting data for creating engaging content.
Your outside resources are:
a) Government offices produce tons of data every day but most of data remains unutilized. The government agencies make the data public from time to time.
b) Wikipedia and similar sites are also great sources of free data and PR hooks.
c) There are more marketing avenues beyond the web. If you can see beyond your laptop, you can find more places where you can hook your PR links.
While content quality matters most, you should leave no stone unturned to locate right platform for PR development and link building.
3# Use the press
If you know what press needs and also you’re able to feed the press, you can easily take advantage of the press that has wider reach than your personal sources. Using the press is all about keeping track of latest journalistic reports.
There are several ways in which press can be hacked:
a) When you read an interesting story related to your business, you should immediately give your opinion on the story. It could be a comment or a compliment to the journalist.
b) Plan your press story ahead by keeping track of ongoing stories. As an avid reader, you can get the feel of latest trends and popular topics and plant your story before others.
Follow the press and look for opportunities to hook your PR links to the popular news stories related to your business.
4# Use of forums
People love talking about new things and listening to what others have to say about popular things. Forums are platforms where you can interact with like-minded persons. Ask Reddit is a good place to start with and you can find more forums where you can look for content ideas for PR and link building.
Conclusion – Just like beauty lies in the eyes of viewers, good content lies in the mind of reader. It is difficult to say which content idea would work and for this reason marketers are advised to keep exploring new sources and inventing new and unique ways to juice the new found sources.