How Much Can a Fresher Earn in Digital Marketing?

As the digitalized world is becoming more and more active, the scope for digital marketing is skyrocketing. With such a surging demand for digital marketing by businesses, the search for well-trained professionals is never-ending. Along with a demand for experts in the field, digital marketing is opening new doors for freshers.

Digital marketing as a career option has been proving to be a money-minting machine for many. For fresher digital marketing is a great way to begin their career. There are several training institutes offering digital marketing courses at minimal prices. For a fresher who wishes to step into the digital marketing world, such courses are ideal as the investment is less and the ROI is excellent once they start working.

But the question remains, how much will a fresher be paid as a digital marketing professional. The answer to this question depends on certain parameters that need keen adherence to.

  1. Successful Completion of a Certificate:

Several digital marketing institutes have courses designed for freshers that are a comprehensive compilation of digital marketing topics. These training programs make the candidates market-ready. Along with a complete training module, the institutes provide certifications for such courses as well as specialization certifications. As there are a number of institutes offering such training programs, the companies accept certifications from recognized institutes.

Such certifications can help a fresher start with a decent package of 1 Lac to – 2 Lac per annum. Candidates who have done specializations can expect to start with a package of up to 3 Lac.

  1. Internships and Academic Projects:

As most of the employers ask for some relevant experience in digital marketing, any fresher who has appropriate experience doing paid or unpaid internship or who has successfully completed an academic project based on any of the digital marketing topics may expect to earn up to 3 Lac per annum.

Internships and academic projects are an excellent way to get exposure to the actual process of a marketing campaign that is developed and implemented in a company. Hence even a little credible experience can be of an advantage.

  1. Skills and Capabilities:

The most essential requirement of a digital marketing job is to have the correct skillset and the capability to comprehend the requirements of the client. Along with the formal training and certifications, the ability of an individual to understand and conceptualize a digital marketing strategy is what will make him preferable over other candidates. Such enterprising candidates can expect to start with a package of 2 Lac to 3 Lac per annum.

  1. Size of the Company:

For a small firm hiring freshers, the packages offered are on the lower side as compared to the packages offered by big multinational companies. As digital marketing is an essential part of the business for these small firms and MNCs, the packages offered are according to the image and size of the company in the market.

As Skills Grow Salary Grows

Digital marketing is a vast arena where there is learning involved every day. The professional growth of an individual depends on how well he upgrades his skills and adapt to the latest trends of the digital marketing world. The rise of the salary package for a fresher will depend on the level of awareness and improvement of the implementation of a marketing strategy. With such growth in the intellectual ability of an individual, he can expect a growth in the earnings over a short period of time.

For instance, executives can earn up to 3 Lac, Specialists can earn up to 4.5 Lac, Team Leads can earn up to 6 Lac, Analysts can earn up to 8 Lac and Marketing heads and higher officials can earn up to 30 Lac.

Opportunities for Freshers

Digital marketing has several fields of specializations that can be done by the freshers. The training institutes offer a complete package including all the topics under digital marketing. There are several specialization courses that can be done by the freshers for a specific career path in digital marketing. Some of these topics of digital marketing include:

  • Search Engine Optimization
  • Social Media Marketing
  • Video Marketing
  • Email Marketing
  • Mobile Marketing
  • Business Analytics
  • Pay Per Click Advertising
  • Web Design and Development

Digital marketing is vital for a wide range of sectors of business. Read an article on How Digital Marketing is Boon for Small Businesses? Freshers can choose to make a career in any of these sectors. Some of these sectors are:

  • Fashion
  • Banking
  • Education
  • IT
  • Travel
  • Healthcare
  • Insurance
  • Advertising


Digital marketing is a very welcoming career option for freshers. As their skillsets develop, they can aim for higher positions such as specialists, analysts, strategists, and marketing heads as well as bigger salary packages.

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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