If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?

If you’d like users to fill in a survey on your website, which marketing objective do you need to select when setting up your Display campaign?M

  1. Influence consideration
  2. Build awareness
  3. Drive action
  4. You don’t need to select marketing objective in this case

Correct answer is:

Drive action

Explanation

There are three types of marketing objectives:

  • Build awareness
  • Influence consideration
  • Drive action

When to use “Drive Action” Marketing objective:

  • Finding customers very close to making a purchase decision, for example those who have completed a contact form or downloaded a whitepaper
  • Selling an established product or service
  • Closing a sale or conversion with customers who are ready to act

Types of featured in this objective: Features that start the purchasing or conversion process, such as remarketing and Conversion Optimizer bidding.

Read more here: https://support.google.com/adwords/answer/6175956

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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