In Looking At Her Performance Data, Mia Recognizes Her Video Ads Aren’t Driving Traffic To Her Website As Well As She Had Hoped. In Particular The Clickthrough Rates (CTR) Are Low. What Could She Do To Increase The CTR Over Time?

  1. Rotate two or three different video ads

  2. Shorten the video ad’s duration

  3. Add a call-to-action (CTA) overlay

  4. Fine tune her target audience

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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