In Setting Up Her Latest Video Campaign On YouTube, Susan Is Faced With The Video Targeting Tab And A Myriad Of Audience Settings. What Strategy Should She Adopt To Optimize Her Campaign’s View Rates?

  1. Start broad — adjust the settings to reach a wide audience, test, and then refine the settings based on the performance data.

  2. Take it easy — to start, simply go with the default targeting settings while getting used to running an Google Ads video campaign.

  3. Use what you know — adjust the settings to mimic those used for a prior successful video campaign.

  4. Maximize for success — take advantage of each setting to narrow things down based on the insights you’ve uncovered on your ideal audience.

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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