James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

  1. Buy more ad inventory in that region
  2. Limit the number of times an individual in that region sees the ad
  3. Lower the bid for inventory targeting that region
  4. Run remarketing campaigns only in that region

Correct answer is:

Buy more ad inventory in that region

Explanation:

Conversion tracking allows you to attribute results, like increased sales or newsletter sign ups, to a specific campaign. With this knowledge, you can allocate your budget to maximize your campaign’s performance.

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Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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