Mary’s campaign consistently meets its average daily budget. What should she do to maximize her budget throughout the entire day?
- Change the ad delivery method from “Standard” to “Accelerated”
- Segment her campaign performance by time of day
- Increase her daily budget
- Change the ad delivery method from “Accelerated” to “Standard”
Correct answer is:
Change the ad delivery method from “Accelerated” to “Standard”
“Standard delivery” is comparatively more optimized, which means that the delivery of your ads is spread more evenly throughout the day.