Muhammad Wants To Promote Hats And Shirts From The Same Brand, And Decides To Subdivide His “All Products” Product Group. He First Uses The Attribute Brand To Select Products For The Brand And Then Uses The Attribute Category To Create Separate Product Groups For Hats And Shirts. His Next Step Is To:

  1. check his conversion window settings and see if new product groups create changes

  2. check the benchmark cost-per-click (CPC) of his hats and shirts to inform his bid strategy

  3. use the Bid Simulator, but only for “Everything else in ‘All products’”

  4. set bids for his new product groups to align with his sales strategy

Udit Khanna

Udit Khanna is a Digital Marketing Course professional at Expert Training Institute, an expert in Digital Marketing, Search Engine Optimization, Pay Per Click, Social Media, etc. who helps companies attract visitors, convert leads, and close customers. Previously, Udit worked as a marketing professional for various startups and tech companies. He graduated with B.Sc from IGNOU with a dual degree in Business Administration (Marketing & Finance).

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