SEO has two parts – On page and Off page. Here in this particular article we talk about off page SEO. Off page SEO relates to all things that can be done directly off the website if you have one. This will help you rank higher in the search engines. Some of the SEO techniques include social networking, article submission, blog marketing and forum posting. Here are some of the off page SEO techniques that will help you rank higher in search engines
Social networking sites – they are bigger than ever before. Social networking sites and social networking platforms such as Facebook, LinkedIn, Twitter, and Google+ etc, where you can create a profile for yourself and extend you online network. This will increase your contacts, connect with friends and share with each other. This will also help you build your online reputation.
Blogging – it is one of the best ways to promote your website online. This gives a reason to visitors to come visit your website and keep themselves posted with latest updates and posts. This will help search engine to crawl your site quickly and frequently. You have update your latest blog post entries that will help you rank higher in the SERPs. You need unique content for your blog including infographics, top lists, tutorials, viral videos, and how to. Submit your blog to various niche blog directories and blog search engines. You can also hire a guest blogger for your blog.
Blog Marketing – posting comments on other blogs with the similar niche will help add a link to your comments section. These links are crawlable by search engines that will help you point towards your site. They are known as Do-Follow Blogs
Forum Marketing – You can begin by replying to various threads, answer questions from different communities. This also helps you build your reputation, someone who is expert with that niche. Use Do-Follow forums. This will help you link your site with your signature that keeps search engines from crawling your website.
Some of the other off page strategies includes search engine submission, directory submission, social bookmarking, link baiting, photo sharing, video marketing, business reviews, local listings, article submission, social shopping network, question, and answers.
Link baiting – Link baiting is one of the most prominent and effective technique to promote your website. If you can produce a really important piece of content that is quite popular and unique could be posted in your site and others might want to link to that particular piece of content. Link baiting is a great way to increase link popularity.
Photo sharing is where you can share different photo sharing websites such as Flickr, Picasa, Photo Bucket and much more. Others will be able to see and comment on them. Then there is video sharing and video marketing where it is similar to photo sharing. If there is any video that you want to share with the audience, then share it on video sharing sites such as YouTube and Vimeo.